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Google Search users bigger spenders?
Hitwise report shows Google Search users more likely to have spent more...
inactivist

5+ Year Member



 
Msg#: 3577976 posted 4:32 pm on Feb 18, 2008 (gmt 0)

Hitwise reports that Yahoo search attracts a younger audience, while Google attracts an older one.

Further, they claim that the Google search users are more likely to have spent over $500 online.

Link [weblogs.hitwise.com]

If the statistics are correct, I interpret this to mean that visitors coming from Google Search are probably more 'profitable' in terms of AdSense publisher revenues.

Any thoughts on this? Does this match your experience?

(Moderators: I think the link is relevant and doesn't violate TOS. Remove if I'm wrong...)

 

tim222

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3577976 posted 5:39 pm on Feb 18, 2008 (gmt 0)

Hitwise reports that Yahoo search attracts a younger audience, while Google attracts an older one.
Further, they claim that the Google search users are more likely to have spent over $500 online.

...

Does this match your experience?

Hmmm, let's see. I prefer Google over Yahoo. I am 44 (is that "older"?) and I have spent WAY more than $500 in online purchases. In fact, more than $5000. So yeah, this matches my experience.

dibbern2

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3577976 posted 7:51 pm on Feb 18, 2008 (gmt 0)

I believe it, but with only two real competitors owning the market, is it not obvious that on any given metric one would be higher, and one lower?

Its not like G is all big spenders. Just a few more than the other.

purplecape

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3577976 posted 8:03 pm on Feb 18, 2008 (gmt 0)

it's not surprising, given all the features that Yahoo has that attract a younger audience, and that Google does not. Things like that Yahoo Answers feature, YahooGroups, and so on.

farmboy

WebmasterWorld Senior Member farmboy us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3577976 posted 8:11 pm on Feb 18, 2008 (gmt 0)

Hitwise reports that Yahoo search attracts a younger audience, while Google attracts an older one.
Further, they claim that the Google search users are more likely to have spent over $500 online.

I have used Yahoo and I have used Google. I've also spent more than $500 online.

I wonder why either Yahoo or Google thinks they know how old I am? And what makes them think they know how much money I spend online?

I realize they are not talking about me personally, but my questions are still valid I think. If someone searches at Google or Yahoo, how do they know how old that person happens to be?

FarmBoy

MyNewPC

5+ Year Member



 
Msg#: 3577976 posted 8:27 pm on Feb 18, 2008 (gmt 0)

I interpret this to mean that visitors coming from Google Search are probably more 'profitable' in terms of AdSense publisher revenues.

I don't see any correlation with the amount spent online to how likely someone is to click on an AdSense ad.

HuskyPup



 
Msg#: 3577976 posted 10:15 pm on Feb 18, 2008 (gmt 0)

I wonder why either Yahoo or Google thinks they know how old I am?

Yep, this always gets me too. I saw the other day in the UK the government, supposedly, sent out a scam mobile phone text to thousands of kids and then followed it a few minutes later advising it was a scam to warn them of scams...huh?

Now just from where do they get all those tennie numbers?

None of my family nor anyone else I know has received them!

FWIW for their research I reckon I've used virtually every search engine going, regularly use 10 engines when researching hard-to-find stuff and have probably spent upwards of USD 100,000.00 on-line therefore going by their averages I'm probably 200+ people...lol.

Hobbs

WebmasterWorld Senior Member hobbs us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3577976 posted 11:28 am on Feb 19, 2008 (gmt 0)

Funny I thought MSN & Yahoo search kind of people spend more, and Google users are the more savvy ones that would shop around more before ever buying.

ann

WebmasterWorld Senior Member ann us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3577976 posted 12:42 pm on Feb 19, 2008 (gmt 0)

Yeah,

We are the ones who shop so hard for an item that we get to pick up a trojan or two free of charge>

Ann

ecmedia

5+ Year Member



 
Msg#: 3577976 posted 2:32 pm on Feb 19, 2008 (gmt 0)

<<I wonder why either Yahoo or Google thinks they know how old I am? And what makes them think they know how much money I spend online?>>

Well a lot of this data is generally based on a sample of people and companies have many ways to collect that data (and we often provide that information to them willingly). For instance, consumers often provide their year of birth to confirm that they are above 13. They develop profiles typing in zip codes. And they stall toolbars that track everything. They may also use a payment service like Google checkout. The next thing you know Google knows exactly how much money you spent and how old are you and where did you do all your searches.

europeforvisitors



 
Msg#: 3577976 posted 2:34 pm on Feb 19, 2008 (gmt 0)

Funny I thought MSN & Yahoo search kind of people spend more, and Google users are the more savvy ones that would shop around more before ever buying.

That might have been true a few years ago. Nowadays, "Google" is on its way to becoming a dictionary synonym for "to search," and everybody and his brother googles.

potentialgeek

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3577976 posted 2:39 pm on Feb 19, 2008 (gmt 0)

> "Google" is on its way

Fait accompli. Google's lawyers don't appreciate it, however.

"Google trademark lawyers protest Google being used as a verb"

So, EFV, be careful, or you'll get sued!

"everybody and his brother googles."<<--- Illegal

p/g

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