homepage Welcome to WebmasterWorld Guest from 23.20.28.193
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

This 45 message thread spans 2 pages: 45 ( [1] 2 > >     
Coincidence.or a conspiracy?
Beginning of New Quarter January 2008 - CTR Dives
Visi




msg:3552248
 3:06 am on Jan 19, 2008 (gmt 0)

Well. let me see...

Google starts a new financial quarter...
does a maintainence upgrade....
CTR goes to less than 33% of past 5 years...
and stays there for the week....still there too.

Reminds me of that long thread in October....

now what happened then....

oh yea...new quarter...
maintainance upgrade...
high number of publishers complaining on CTR rates low...

naw...couldn't be. Google would not be cycling publishers to achieve earning expectations. That would be considered...well...evil and we all know google wouldn't' want their shares back up over that 700 mark again.

 

greatstart




msg:3552266
 4:49 am on Jan 19, 2008 (gmt 0)

It's not the CTR that's so bad, it's the pay-per-click that dropped in half for me. Yes, it seems like it is starting all over again, like we had last October.

Let's find out how many other publishers here are experiencing this massive drop in CTR, eCPM, pay-per-click, or whatever this month and see if it's similar to last October's disaster.

tim222




msg:3552283
 5:40 am on Jan 19, 2008 (gmt 0)

high number of publishers complaining on CTR rates low...

Nope. Actually it's about the same as always.

jomaxx




msg:3552289
 5:58 am on Jan 19, 2008 (gmt 0)

Greatstart: Visi is describing something totally different from you. In what way does this validate the idea that Google has singled you two out for special treatment?

Web_speed




msg:3552295
 6:09 am on Jan 19, 2008 (gmt 0)

high number of publishers complaining on CTR rates low...

I agree!

[edited by: Web_speed at 6:10 am (utc) on Jan. 19, 2008]

tim222




msg:3552311
 6:45 am on Jan 19, 2008 (gmt 0)

naw...couldn't be. Google would not be cycling publishers to achieve earning expectations.

I always enjoy a good conspiracy theory. So what's the theory? Do you suppose that Google is skimming some publishers' click revenue? Perhaps it could be a rogue employee who's diverting clicks into his own AdSense account. Or maybe a hacker got in there and started stealing clicks. You never know, with all those millions of ads per day, who would notice if a few thousand clicks were funneled into someone else's account?

iwannano1




msg:3552312
 6:47 am on Jan 19, 2008 (gmt 0)

I see things are improving for me, CTR / eCMP is dropped but overall earning and pay per click is up as promised by new ad format.

ann




msg:3552327
 7:12 am on Jan 19, 2008 (gmt 0)

Since Google has taken 95% of my income I am giving YPN 95% of their page views.


Ann

wyweb




msg:3552328
 7:17 am on Jan 19, 2008 (gmt 0)

I hate it when multi-billion dollar corporations take stuff from me.

I do.

wyweb




msg:3552363
 8:19 am on Jan 19, 2008 (gmt 0)

In my next life I'll be an astrologer. That's where the money's at.

Green_Grass




msg:3552388
 9:40 am on Jan 19, 2008 (gmt 0)

I think Ann is an astrologer and She has lost 95% of her earnings....So you need to rethink things ;-)

For me CTR and ECPM both are up and doing well..

Visi




msg:3552452
 12:38 pm on Jan 19, 2008 (gmt 0)

So if google were to have say 50% of adsense publishers drop out, and had the same number of ads would they serve them themselves therefore increasing overall profit margins?

We have been seeing this in the financial s for the past few quarters, where overall growth of revenue is increasing but percentage wise is focused on google serving themselves.

Or am I supporting new ventures for google, new premium partner relationships brokered on the back of smaller adsense publishers? This theory cannot be proven nor dismissed.

One item we know for sure is that not all publishers are affected...at least not at the same time. Last October we were sailing along reading the posts and feeling lucky. Well our luck has changed this quarter. Thought we'd note that for others and we will see how these upgrades impact on the groups.

Hobbs




msg:3552458
 12:50 pm on Jan 19, 2008 (gmt 0)

Picture Serge petting his 'evil' cat:

This quarter we're gonna skim off... a million?
<insert evil laugh>

Why do they need a maintenance to cut your earnings?
Why does it have to be on a new financial quarter?
Why are all cats evil? And why did the cat laugh?

Visi




msg:3552466
 1:14 pm on Jan 19, 2008 (gmt 0)

<note to self> remember evil cat for next conspiracy theory...adds a nice touch<>

Well figure quarter timing as they know how much to skim back at that time to keep wall street guys "surprised".

Need maintainance update since all the cash they are taking cannot fit into wheelbarrows anymore and they need to shut down servers when dump trucks are brought in

loner




msg:3552477
 1:45 pm on Jan 19, 2008 (gmt 0)

I think if I were in charge of the profit knob at Google I would see how little publishers would accept. Each quarter take 33% of them and suck a bit more of their cut for the shareholders and watch until they start dropping out, then back off a bit. The publishers that leave will be replaced by new publishers- or the dissatisfied will come back once they find out there isn't another game in town. That's efficiency. Google isn't evil, they're just heartless and greedy, just like any other corporation.

walrus




msg:3552481
 1:54 pm on Jan 19, 2008 (gmt 0)

The profit knob......it goes to 11

europeforvisitors




msg:3552513
 3:20 pm on Jan 19, 2008 (gmt 0)

I think if I were in charge of the profit knob at Google I would see how little publishers would accept.

But why are only some publishers feeling the pinch, while others are reporting increases or business as usual? And how does Google manage to hide its dastardly greed when total AdSense revenues and payouts are revealed to the public, the press, and the SEC in each quarterly earnings report?

I wouldn't dispute the possibility that Google has "changed something," but if you feel that you're a victim of an unannounced change, you might want to ask yourself the question "Why me, and not the guy down the block or across the street?" Could it be your type of content, or how you're getting your traffic, or how referrals from your AdSense ID are performing for advertisers, something else entirely, or all of the above? Venting about corporate evil may be therapeutic, but it won't bring you any closer to a solution.

loner




msg:3552531
 4:12 pm on Jan 19, 2008 (gmt 0)

Because only a limited percentage would be messed with at once- and I would keep a control group under observation. Fine tune, not reinvent.

There is no solution on the publishers end, only a question the publisher has to answer independantly, "Is it still worth it?"

zett




msg:3552536
 4:19 pm on Jan 19, 2008 (gmt 0)

But why are only some publishers feeling the pinch, while others are reporting increases or business as usual?

It DOES make sense to have not everyone affected at the same time to the same degree. This way there is no way to analyze what goes on. Some are reporting decreases, some (fewer IMO) are reporting increases, most are silent anyways. Google has no interest in a useful external analysis. Why would they?

And how does Google manage to hide its dastardly greed when total AdSense revenues and payouts are revealed to the public, the press, and the SEC in each quarterly earnings report?

Whoa! What exactly does Google reveal? Just total revenue from Adsense program and total payouts to publishers. There is no information to be found on, for example, number of publishers, split of publishers in terms of payout received, number and value of "special deals".

In other words: Google tells virtually nothing about their Adsense program.

Why?

What does Google try to hide from their publishers, their investors, and the public? Is the number of publishers already confidential information? If so, why?

loner




msg:3552538
 4:21 pm on Jan 19, 2008 (gmt 0)

Money and their control of it. They are responsible to shareholders. The rest is just a box of tools.

Hobbs




msg:3552541
 4:29 pm on Jan 19, 2008 (gmt 0)

Is the number of publishers already confidential information? If so, why?

Yes. Competition (current and future).

I neither agree with the conspiracy theorists nor of course with EFV's views

tim222




msg:3552547
 4:50 pm on Jan 19, 2008 (gmt 0)

Some are reporting decreases, some (fewer IMO) are reporting increases, most are silent anyways.

That's human nature. People are far more likely to complain when something's going wrong, than they are to acknowledge that things are going well.

europeforvisitors




msg:3552561
 5:05 pm on Jan 19, 2008 (gmt 0)

Yes, and it's easier to find scapegoats (God, the Devil, Bill Gates, or Google) than to look for potential problems closer to home.

As for the question of "Is it still worth it?", that's for each publisher to decide, but it's interesting to see how many people keep grazing in the AdSense meadow instead of heading for greener pastures. Why is that? And why would anyone want to work with a company that's allegedly cheating them when it's so easy to say "Google, you're fired"?

zett




msg:3552562
 5:06 pm on Jan 19, 2008 (gmt 0)

Yes. Competition (current and future).

Erm, I don't think so.

What could a (potential) competitor see from the number of publishers? He might see that running an Adsense-like program could be interesting. Wow. That's really some confidential information.

I think, Google withholds that information, because something is hidden in the data. The data is saying too much. Imagine a huge boost in publisher figures. As a result, the average payout per publisher may decrease. This probably does not look good. It does look even less good when the breakdown into clusters would be known, e.g.

revenue share 80% - 100% = A (1%)
revenue share 60% - 79.9% = B (9%)
revenue share 40% - 59.9% = C (30%)
revenue share 20% - 39.9% = D (50%)
revenue share < 20% = E (10%)

THAT would create a riot among smaller publishers. It would be obvious why some publishers do not get to feel the improvements in new advertisers, or higher spendings.

Nah, that data is just dynamite, and Google really does not want to disclose thiskind of information. They do need the smaller publishers, as their profit margin is higher.

Disclaimer This is just a theory. Google has never and (probably) will never reveal such detailed information.

loner




msg:3552578
 5:32 pm on Jan 19, 2008 (gmt 0)

--As for the question of "Is it still worth it?", that's for each publisher to decide, but it's interesting to see how many people keep grazing in the AdSense meadow instead of heading for greener pastures. Why is that? And why would anyone want to work with a company that's allegedly cheating them when it's so easy to say "Google, you're fired"?--

That's because it is still worth it- for now. :)

Hobbs




msg:3552581
 5:51 pm on Jan 19, 2008 (gmt 0)

Zett,
If I know the total number of publishers, as well as the publicly disclosed total amount paid to all publishers, a simple division will give me the network's average payout per publisher, you don't think this is valuable information for other networks competing or planning to compete with AdSense?

The number itself over time will also disclose AdSense's momentum, market share among the total number if PPC monetized sites..

There is no reason for a publicly traded company to disclose that much detail, you are justified to call for more transparency, but what your's asking for is the color of the underwear.

Visi




msg:3552657
 9:32 pm on Jan 19, 2008 (gmt 0)

Let me fill in some of the blanks...in my theory Google has an algorithm that factors your age, sex type, geographical location in the world in relation to googleplex and then applies the result to earnings by quarter.

That guess is as good as any others as to why me this quarter. Personally I don't care about those who haven't been hit because that suggests that I have done something wrong to have had this fate applied to me. I am suggesting that other than I might have broken a couple of new year resolutions, my world (including my websites) is normal....except for gooogle's contribution to my bank account.

jomaxx




msg:3552664
 9:46 pm on Jan 19, 2008 (gmt 0)

You can believe whatever you want if it makes you feel better, but since it's your CTR that fell, what you're alleging is that Google is selecting publishers at random and seizing 2/3 of their clicks and related earnings. That's a little too farfetched for me.

tim222




msg:3552674
 10:07 pm on Jan 19, 2008 (gmt 0)

...since it's your CTR that fell, what you're alleging is that Google is selecting publishers at random and seizing 2/3 of their clicks and related earnings.

Hmmm... *maybe* it had something to do with the fact that a web visitor now has to click either the title or the link, rather than anywhere on the ad, thus reducing accidental clicks. Naw... it must be some evil plot by Google to grab a few extra pennies to add to the dollars they're already making.

Visi




msg:3552679
 10:30 pm on Jan 19, 2008 (gmt 0)

well jomaxx, was a little far fetched for me until this month. <other than that period a couple years back when I moved away from adsense due to lack of volume to earnings relationship>

Hopefully will not happen to you but this is two starting quarters in a row that some have seen the effect. In my simple mind this suggests that it is possible google has a business strategy that is impacting on certain publishers and implimenting it relative to quarterly reports.

<by the way...ads on my sites well within standards and the change would not have affected me>

This 45 message thread spans 2 pages: 45 ( [1] 2 > >
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved