The past several days have been the lowest numbers I've seen since I started over 3 years ago.
What has dropped the most is my eCPM, which translates to my earnings cut in half from the same time period last year.
I think it's the type of ads that I've been seeing lately. My filter is full, so I still see plenty of MFA sites and other trashy sites that I wish I could block.
I remember even last year at this time, the ads weren't so spammy. I don't know what has gotten in these people who spend money on AdWords, and expect to trash the whole system with their junk.
|I remember even last year at this time, the ads weren't so spammy. I don't know what has gotten in these people who spend money on AdWords, and expect to trash the whole system with their junk. |
Lately I've seen quite a few ads for free AdWords traffic. I always figured it was just a gimmick, but maybe there's something to it? That could explain the garbage ads and the lower revenue some people are seeing. I mean, if there's an ad on your site that the advertiser got for free, and someone clicks the ad, what's your share of $0.00?
|If yes why? why not on Saturday and Sunday, but Thursday and Friday? |
Yes, I've seen that, too.
I believe it has to do with the number of people accessing the web from work. On Thursdays, many office workers realize that they still have plenty of tasks to do ("until Friday"), so they do not access the web. And they leave their office earlier on Fridays.
Then again, on Saturdays and Sundays, they are at home, relaxed, and can really focus on interesting sites.
|Do you also think that earnings are particularly lower on Thursdays and Friday? |
Typically, I've seen much higher ECPM on weekends than I have during the week. Traffic is lower by 30% but overall earnings are up, occasionally even matching weekday earnings.
Much of my traffic during the week is corporate America. They're just killing time. Apparently they wait til the weekend to make their purchases.
The last few weeks have been the best we've seen in months, and in some cases, record numbers. eCPM and total revenues are both climbing to record territories. $ per click in some pages is going through the roof, which seems to indicate that advertisers are bidding higher, or, G is "un-smart-pricing" my sites?!? Who knows...
Leading in to Christmas saw a big drop in traffic, and a less pronounced drop in eCPM, reflecting what I believe was a pullout of advertising $ over that time frame.
Two accounts (with G's full knowledge and blessing, because there are two separate legal business entities). One account runs adsense only on one site. The other, older account runs ads across a half-dozen unrelated sites. Both have seen similar trends in terms of traffic, total revenues, and eCPM.
About a week and a half ago, I made the following changes: I emptied out the competitive ads filter (gulp!) and I disabled Google Analytics. I don't know if that has any effect (the trends were moving upwards before that, so it's hard to know) but those changes may be interesting to some.
Hope this helps.
[edited by: inactivist at 6:16 am (utc) on Jan. 19, 2008]
Friday and Saturday are usually the slowest days of the week for my travel site, in terms of both traffic and revenues. (AdSense eCPMs are often up, though, probably because many of the people who do visit the site at that time are serious prospects.)
My traffic goes back up on Sundays, along with AdSense and affiliate bookings: I'm guessing that a lot of people are in a mood for relaxation on Friday night and Saturday, and on Sunday they're back in the mood to research trips and make decisions.
|My traffic goes back up on Sundays, along with AdSense and affiliate bookings: I'm guessing that a lot of people are in a mood for relaxation on Friday night and Saturday, and on Sunday they're back in the mood to research trips and make decisions. |
Also, Sunday night over here is Monday morning in Europe. That ties in with the browsing from work theory. I get some traffic from Europe and I am seeing the same trend... slower on Friday and Saturday, but picks up on Sunday.
I see my lowest ECPM during early morning hours. From midnight to 6 or 7 am. This has been brought up before on this forum and some publishers have even suggested removing adsense from their sites during these hours.
I played around with that once.. had a script that would serve alternate ads to my websites during those hours. it didn't help.
|Also, Sunday night over here is Monday morning in Europe. That ties in with the browsing from work theory |
I find it interesting that the traffic swings between the slow days (Friday, Saturday) and the busy days (formerly Monday and Tuesday, now anywhere from Monday to Thursday) aren't as great as they were in the 1990s or even three or four years ago. I'm guessing that's because more people have unlimited broadband, as opposed to dial-up (especially metered dial-up) service. People don't need to wait until they're at work to surf the WEb in the same way as five or 10 years ago.
>>> I see my lowest ECPM during early morning hours. From midnight to 6 or 7 am.
How do you get hourly data. Are there report capabilities by hours or do you just sit up all hours and record the data?
System: The following 19 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3552784.htm [webmasterworld.com] by martinibuster - 10:29 pm on Jan. 21, 2008 (utc -8)
Does adsense's pay per click go down?
I found it went down in past two weeks
Anybody feel the same way?
Yeah, they need to keep their shareholders happy.
Yeah, apparantly some other people feel the same way...
Have you ever been smartpriced?
Are You Seeing The Lowest Numbers Ever?
Coincidence.or a conspiracy.
Sometimes up, sometimes down.
Sometimes down, sometimes up
EPC is almost random. For me. One day you make X per click, the next day you make 2X per click. Random.
Maybe because recession is hitting the world.
Or maybe they are related to the GOOG share price which plummet from $747 to $600.
Or related to budget reducing from advertisers.
|Does adsense's pay per click go down? |
Noticed the same thing, started 6/7 Jan for me.
I totally agree with you!
About two weeks ago, the EPC went down to a low point.
I also found the ads are not so related to the content.
I have asked google's support, they told me it's due to advertisers' budges.
But a week later, the EPC still really low.
I have earned some money from adsense from April, 2007. It's the first time I feel so frustrated.
If google has such low pay per click, how are other PPC affiliate programs? Googlealways has the highest bid.
I just checked last year's report. I found Dec.2007 to Oct.2007. Pay per click was very high.
Maybe advertisers really ran out their budges in the last four months.
If a recession hits deep here in the US, there is no doubt we could see a pullback in advertising budgets. But when you look at Google's ability to place ads in a very focused area, I suspect we'll be less affected than media such as radio and television.
And for every story we read here about a drop in eCPM, a guy like me comes in and says his is rock steady or rising. Unless you're talking about individual pages, it's hard to see what's happening as rankings for a wide variety of pages get shuffled.
Online advertising is forecast to rise again this year, so it's probably not that, unless your site is prime for holiday spending.
"If a recession hits deep here in the US"
If? It's here. I'm wondering if many aren't taking into account the buying interest isn't there as it was during better times. I run a small ecommerce site and have been seeing some troubling signals. A not so perfect indicator I use guages customer buying interest. It has fallen 53% in the last 12 months.
Sure this may be different for those that have sites that may sell music cd's and such, or other low priced items, but more expensive consumer durables are definately hurting.
My overall website traffic is basically flat compared to this time last year, interest is down by the page view counts and amount of time spent on the site. People seem interested by the general traffic figures, but not as they were before. Fewer clicks?
|If a recession hits deep here in the US |
It's been happening for several months in some sectors and especially so the construction industry.
Comparing January 2008 to 2007 metrics my Leaderboard EPC is +15.31% however my AdLinks EPC is -19.73% and whereas my Leaderboard used to have 52% of the clicks it is precisely 50/50 so far in 2008.
Couple that with a lower CTR, therefore consequently a lower eCPM, then earnings are seen to drop significantly.
Dare I remove the AdLinks?
Maybe people like EFV have not seen these dramatic falls since his fellow Elbonians are much wealthier with solid disposable incomes?
Are his "relations" in other travel sectors from Lower Widgetville possibly the more budget-conscious sector of sites?
A recession affects different people in different ways, and some aren't affected at all. In the U.S., where the housing industry is in bad shape, it's easy to imagine that real-estate publishers and advertisers might be bleeding. But for other topics, such as international travel, the weak U.S. dollar might be more of a problem than a recession. Or it might be a blessing, depending on whether you're targeting Americans who visit strong-currency countries or residents of strong-currency countries who visit the U.S.
|If a recession hits deep here in the US |
Its already here. Real estate will continue to fall before it regains, credit is/will be tighter, and we can expect another explosion of banking troubles (since we've only seen the tip of the non-performing debt problems), causing the stock market to continue to slide.
Since December I haven't designated any new channels despite adding ads to pages and I haven't added any new URL's to my filter despite finding a number of worthy candidates.
My EPC has been steadily growing and is now back up to 2003 era levels.
Coorelation? Who knows?
|If a recession hits deep here in the US. |
I chose the word "deep" on purpose. If you think we're in a deep recession, you "ain't seen nothing yet." ;)
Do you use Adsense Arbitrage just like me?
It seems you are selling 'TRICKS' to make money thru.. Arbitrage thru. your primary website (in your profile).
also making money through Arbitarge on your own website.
It is not really surprising that your EPC is going down, especially as you are doing something google is touchy about and also at the same time INCREASING the number of publishers doing the same thing, (maybe in the same niche).
|Are You Seeing The Lowest Numbers Ever? |
| This 143 message thread spans 5 pages: < < 143 ( 1  3 4 5 ) > > |