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New EPC Starting January 1, 2008
Anyone seeing different EPC?
potentialgeek




msg:3538816
 2:38 pm on Jan 2, 2008 (gmt 0)

New advertising budgets, etc., for the new year could be a factor for higher/lower EPC.

What are you seeing? How's your EPC?

p/g

 

celgins




msg:3538819
 2:46 pm on Jan 2, 2008 (gmt 0)

I'm not sure I can come up with EPC metrics only 2 days into 2008.

Green_Grass




msg:3538828
 2:57 pm on Jan 2, 2008 (gmt 0)

No Change here.. Avg EPC is constant. A mix of 1 cent and 20 cent and 1 $ clicks gives an Avg EPC which is remarkably constant.

HuskyPup




msg:3538845
 3:26 pm on Jan 2, 2008 (gmt 0)

I'm not sure I can come up with EPC metrics only 2 days into 2008.

Yep, most of my trade in the western economies are on holiday until 7th January therefore nothing definite before then however the last few weeks have seen EPC return to pre-Glitch average however there is so little traffic it realistically indicates nothing at the moment.

ebound




msg:3538857
 3:40 pm on Jan 2, 2008 (gmt 0)

So far i'm seeing a nice bump in EPC, almost double. But I won't be excited until that holds steady until, ummmm, forever.

europeforvisitors




msg:3538883
 4:27 pm on Jan 2, 2008 (gmt 0)

It's too early to tell about 2008, but I did see a nice increase in EPC during December (about 15% higher than November, 2007 and 27% higher than December of the previous year).

moTi




msg:3538920
 5:21 pm on Jan 2, 2008 (gmt 0)

epc seems steady, but the ad quality is bad. what the heck? full of cheap price comparison auto-keyword ads who run anytime anyhow and show everytime when there is no better inventory. no fresh advertisers.

maybe wait till next week.

Jon_King




msg:3538971
 6:24 pm on Jan 2, 2008 (gmt 0)

>>It's too early to tell about 2008, but I did see a NICE increase in EPC during December

Ditto

potentialgeek




msg:3539816
 7:33 pm on Jan 3, 2008 (gmt 0)

One big company ended its final 07 online ad campaign on Dec. 31. It was paying top-dollar for ads, so EPC went down on Jan. 1.

p/g

iwannano1




msg:3539834
 7:39 pm on Jan 3, 2008 (gmt 0)

One big company ended its final 07 online ad campaign on Dec. 31. It was paying top-dollar for ads, so EPC went down on Jan. 1.

How did you find out one big company ended ad campaign on Dec. 31? I'd really love to get such details. Do you have new feature enabled in your AS CP?

HBird




msg:3539973
 10:02 pm on Jan 3, 2008 (gmt 0)

My EPC was bad in December (worse than last year) and so far seems even worse in January. I'm really, really hoping this is still considered a holiday week and things will pick up next week!

moTi




msg:3539988
 10:30 pm on Jan 3, 2008 (gmt 0)

one thing to consider: after they have tried other ad revenue models, you see most of all big websites returning to respectively staying with adsense, because they realize, that in most cases it is simply superior.

look at big social communities like myspace. they suck away 99% of all ad impressions. if you own a website which is thematically or demographically similar, you don't stand a chance to earn decent epc.

IanCP




msg:3540048
 12:17 am on Jan 4, 2008 (gmt 0)

Too early days to say anything meaningful. Certainly not down.

The thing I found hard to believe was EPC for December 2007 was around +10% higher than same period 2006.

Shame I couldn't say the same for CTR.

Grrrr...

HuskyPup




msg:3539453
 2:19 pm on Jan 3, 2008 (gmt 0)


System: The following 10 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3539451.htm [webmasterworld.com] by martinibuster - 4:49 pm on Jan. 3, 2008 (utc -8)


Wednesday saw my highest earning day since 17th October 2007 with all metrics back to pre-Glitch levels.

Compared to December 1-26 my metrics for December 27 - January 2nd are:

CTR +30.59%
eCPM + 25.41%

This turnaround is as remarkable as the October downturn however I'm not reading too much into this until all countries return from their holidays but that's "one heck of a difference"!

For those affected in October are you seeing similar?

If this were to continue then my own advertising programme launching next week will be put "on hold" to ascertain more precisely what may be happening.

FireflySEO




msg:3539460
 2:22 pm on Jan 3, 2008 (gmt 0)

Hi,

I must be a little bit behind the times here, but what glitch is this. Was it an algo change in Google?

Cheers

[edited by: rogerd at 5:20 pm (utc) on Jan. 3, 2008]
[edit reason] no URLs or signatures, please [/edit]

HuskyPup




msg:3539468
 2:26 pm on Jan 3, 2008 (gmt 0)

Here's one of the threads and there are several others:

[webmasterworld.com...]

HBird




msg:3539989
 10:31 pm on Jan 3, 2008 (gmt 0)

Lucky you! I was affected by the October Glitch and have not seen any improvement yet.

Content_ed




msg:3540002
 10:50 pm on Jan 3, 2008 (gmt 0)

Wednesday saw my highest earning day since 17th October 2007 with all metrics back to pre-Glitch levels.

Exact same here.

I seem to remember we had very similar problem descriptions back in October, except I saw it as A/B testing rather than a glitch. Since then, we never had a "normal" day without it being followed by a super sub-normal day until after Christmas. The last week has been one normal day after another with yesterday being a little above average by year ago standards.

CentennialEmpire




msg:3540006
 10:54 pm on Jan 3, 2008 (gmt 0)

No change yet. Our eCPM is on target for its lowest rate since 2006.

HuskyPup




msg:3540009
 11:02 pm on Jan 3, 2008 (gmt 0)

Lucky you!

Sorry to hear this, let's see what transpires over the next few days.

The last week has been one normal day after another with yesterday being a little above average by year ago standards.

Strange this eh? Both hammered hard at the same time and now both seeing pre-Glitch metrics on precisely the same dates.

It doesn't matter which site or channel I look at, none have done anything like this since that weekend.

If this continues then I'll be more confused than ever!

Atomic




msg:3540029
 11:35 pm on Jan 3, 2008 (gmt 0)

If it's a glitch when your earnings go down, is it an anomaly when they go up? It appears that some are treating AdSense earnings as if they were some sort of entitlement.

Content_ed




msg:3540047
 12:12 am on Jan 4, 2008 (gmt 0)

It appears that some are treating AdSense earnings as if they were some sort of entitlement.

Don't be hard on HuskyPup, by calling it a glitch he was being charitable to Adsense. I call it A/B testing because we're convince that Google simply increased their revenue share at our expense. They may have relented, or they may have put somebody else in the log.

koan




msg:3540059
 12:41 am on Jan 4, 2008 (gmt 0)

Adsense earnings are not an entitlement, but if you had the same, stable, revenue for some years, it's an expectation. If it changes drastically when all other factors are (seemingly) the same (traffic, advertisers, etc), you have a right to wonder, voice your concerns and ask if others are affected. If you are not affected, you have a right to skip those threads, or even post that all is fine with you, but to put down the complainer or speculate on the quality of his sites... that's not nice.

farmboy




msg:3540121
 2:36 am on Jan 4, 2008 (gmt 0)

In the U.S., if not elsewhere, for a lot of people the week of Christmas and the week of New Year's Day mean an unusual schedule. Some people travel, others stay out of work to use up remaining vacation days, etc.

Does your traffic/AdSense impressions indicate things are back to "normal" yet or will normal not return until after this coming weekend?

FarmBoy

IanCP




msg:3540241
 10:19 am on Jan 4, 2008 (gmt 0)

Adsense earnings are not an entitlement, but if you had the same, stable, revenue for some years, it's an expectation. If it changes drastically when all other factors are (seemingly) the same (traffic, advertisers, etc), you have a right to wonder, voice your concerns and ask if others are affected. If you are not affected, you have a right to skip those threads, or even post that all is fine with you, but to put down the complainer or speculate on the quality of his sites... that's not nice

I agree with you 100% there.

For other, if that is not your personal experience then say so. If you're powering ahead then tell us. It would be nice sometimes to not just see collective doom and gloom.

On the other hand don't "bag" folks who have worked hard for years and to only see that lately it's all falling away because of matters totally beyond their control, even for reasons they don't actually know why.

To criticize folks discussing unforseen and inexplicable down turns is IMHO unforgivable.

Speaking solely for myself - using my own words:

lately it's all falling away because of matters totally beyond their control, even for reasons they don't actually know why

Speaks volumes. Some would say it's a normal business model. I don't. It's predatory and totally unethical.

I've been in a variety of businesses for almost 50 years now and I am greatly indebited to those who went before me and taught me so much. Especially ETHICS, cynics in my young days used to refer to that as some county in England.

I've never forgotten my background nor my original learning. I don't care how much bean counters improve a stock's value because I've never met a bean counter [and I was once one] who made a valuable contribution to society or its welfare.

I do however place great value upon honest and open business relationships.

[/end of diatribe]

HuskyPup




msg:3540289
 12:15 pm on Jan 4, 2008 (gmt 0)

It appears that some are treating AdSense earnings as if they were some sort of entitlement.

I feel pretty sure that if you were doing a job and making reasonable money and then your clients suddenly decided to take away half of what YOU considered they owed you with no explanation then you would start querying what was going on.

With the same premise I'm pretty sure that if AdWorders suddenly stopped paying Google for half their bills that THEY would question why.

[/enough said]

Anyway, after an excellent Wednesday and a seemingly great first half of Thursday, the thing went belly-up again and back to Glitch metrics and even though it's too early to tell on Friday morning it would seem that the temporary improvement was just that.

Does your traffic/AdSense impressions indicate things are back to "normal" yet or will normal not return until after this coming weekend?

Both AdSense and my own logs indicate I'm about 85-90% of regular traffic which I have to admit I am slightly surprised considering how many companies are still on holiday although pretty bar graphs show almost identical behaviour for the past 4 years.

europeforvisitors




msg:3541106
 4:42 pm on Jan 5, 2008 (gmt 0)

For the first four days of January, I'm seeing a 32% increase in AdSense EPC compared to the same period last year. CTR is down quite a bit, though, resulting in an eCPM decline of about 5%.

Affiliate bookings have shown their usual big increase since New Year's (even after allowing for traffic increases), so it would appear that there's plenty of consumer demand.

Now, if only those AdSense clickthrough rates would get back to where they were a year ago!

HuskyPup




msg:3541148
 5:41 pm on Jan 5, 2008 (gmt 0)

even though it's too early to tell on Friday morning it would seem that the temporary improvement was just that.

I'm pleased to report that things did improve during the day and it ended up back in my pre-Glitch CTR range.

Today, Saturday, my CTR is back to the level I averaged 18+ months ago with the day's earnings already having surpassed my December daily average!

so it would appear that there's plenty of consumer demand.

If my B&M enquiries are anything to go by then this should be a very good year for us with quite a few multi-million Dollar enquiries already which is very unusual at this time of year.

Cash loaded bargain hunters maybe?

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