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This 37 message thread spans 2 pages: 37 ( [1] 2 > >     
Time for the annual poll: How did '07 treat you?
Sootah




msg:3538291
 8:17 am on Jan 1, 2008 (gmt 0)

Fairly well for me, a record year; although this isn't saying much. For most of '07 I didn't work on my websites at all as I have been dealing with certification in my day job. (Got the Series 7, 63, CEP I and II)

All in all I pulled in 5 digits, which isn't too shabby. AdSense more than made all of my car payments this year, and I have a fairly nice ride.

My goal for 2008 is $20k, so we'll see how I do there.

How was '07 for you? What are your goals for '08?

 

zett




msg:3538293
 8:56 am on Jan 1, 2008 (gmt 0)

How did '07 treat you?

It's been a disappointing year with just one obvious trend (for my sites, EFV, for my sites!) - down. January revenue was OK, even though 5% lower than 2006, but the year just did not develop. Each month saw new losses compared to 2006, through to the very end, the terrible December (-40% compared to 2006).

My hopes for 2008 are limited. In the past two years the 30 day average revenue picked up between 25th and 27th of December with a very clear trend (for several weeks, the 30 day average for each day was higher than the day before). This year it seems to be delayed by two weeks. There seems to be some stabilization, but I do not see this clear upward swing. Boo!

I hope for a good Adsense competitor to make it to market in 2008.

IanCP




msg:3538298
 10:42 am on Jan 1, 2008 (gmt 0)

Very SUCKO

Million and one reasons advanced across the many forums

EPC?

December 2007 compared to December 2006 was around +10%. That's not a factor so let's delete the "smart pricing" theory right away. Well for me anyway.

CTR? this is where it all happens.

Slashed by over 50+%

a) poorly targetted ads for my genre

b) The October phenomena merely represented IMHO a new policy of "no accidental clicks".

Whether a click is recorded on the topic [HEADLINE] or the bottom URL we have yet to determine. Some still debate about that. Are either recorded? A question of integrity of the whole system.

On balance?

I have no problem with advertisers receiving better value for money.

As the very old expression goes:

"The boss doesn't make any money, you don't have a job"

I just hope that the new model is not "hit and miss" AND there are already enough "screwups" with AdSense to give me enough concerns about the integrity of the whole system.

Recent payment problems at such a basic level lead me to believe the "children" are still in charge.

Sadly my former faith has seriously been misplaced and no, I'm not just a nickel and dime player from OZ.

iwannano1




msg:3538305
 11:46 am on Jan 1, 2008 (gmt 0)

One word fantastic and look like it is gonna be a very nice 2008 :D

wyweb




msg:3538310
 12:45 pm on Jan 1, 2008 (gmt 0)

I'm glad it's over.

drall




msg:3538318
 1:23 pm on Jan 1, 2008 (gmt 0)

50% loss from 4 year averages which happened in one single smartpricing event, screwup or whatever it was in October. Traffic up, ctr stable, very large numbers.

abbeyvet




msg:3538349
 2:08 pm on Jan 1, 2008 (gmt 0)

Up about 45% over last year. Mostly due to increasing traffic, although CTR is up a little also. EPC is down about 10%.

ken_b




msg:3538377
 3:13 pm on Jan 1, 2008 (gmt 0)

Best year so far.

europeforvisitors




msg:3538379
 3:26 pm on Jan 1, 2008 (gmt 0)

For me, 2007 was a poorer AdSense year than 2006, but display-ad revenues grew substantially, so the overall advertising trend was positive. Also, AdSense EPC and eCPM for December, 2007 were up over the same month in 2006, which was a nice surprise.

BillyS




msg:3538382
 4:05 pm on Jan 1, 2008 (gmt 0)

Adsense earnings were up 400% from 2006. December was my best month ever, demonstrating an increase of 40% over November. If next year is anything like December, then we'll double our earnings again in 2008.

FourDegreez




msg:3538395
 4:32 pm on Jan 1, 2008 (gmt 0)

Amazing year for me. My top site became quite popular, and AdSense revenue grew in proportion to the increase in traffic. My goal for 2008 is to maintain that success, and launch an ambitious new site that I've been working on these last few months. If it succeeds like my other site has, I'll be very happy indeed. I've quit my day job in order to put all my energy into this goal.

Swanny007




msg:3538396
 4:34 pm on Jan 1, 2008 (gmt 0)

07 was fantastic until the October ________ (screwup/glitch/whatever). Was setting traffic & revenue records monthly until that. Now AS earnings are down and am looking at alternatives. Overall 07 earnings were up over 06 though. Let's just say AS is paying for more than just my car loan ;-)

Reno_Chris




msg:3538400
 4:47 pm on Jan 1, 2008 (gmt 0)

2007 was my first full year with adsense, having started in late Nov. 2006, so my comparisons are more about site building and growth than clear year over year correlations. Getting started building up a new website, and putting up good content aquiring links and traffic, was a slow process. However, considering adsense income from Dec. 2006 to Dec. 2007, my traffic has increased by a factor of 7 times, and adsense income increased by a factor of about 15 times. I am pleased with the progress I have made for the amount of time invested.

I doubt I'll increase my adsense income by a factor of 15 times in 2008, but if I get a double or better, I'll be quite happy, and making roughly 10K $USD per year. Thats my 2008 goal.

Chris

jaynl




msg:3538401
 4:50 pm on Jan 1, 2008 (gmt 0)

As a long time Adsense publisher, I hate to see that EPC is declining steadily (following a scheme?) since I joined the program Spring 2003.

Putting the EPC of July 2003 to 100%, here's a list of the EPCs in all other months, as a percentage of the EPC in July 2003 (since real amounts are not allowed per Adsense TOS).

At this moment, I wouldn't recommend joining the Adsense program to *new* publishers as enthusiastically as I've done in the past. It takes an awful lot of traffic and clicks to compensate. As this may become impossible for myself, I'm reconsidering other options myself, such as selling ad space to advertisers directly, as I've done pre-adsense, pre-2003.

EPC in July 2003 was perhaps a bit too high. And I do understand that a lot of factors cause the decline in EPC (value for the advertisers, etc), but I'm just not sure anymore that Adsense delivers the most value for my sites and sites of clients.

P.S., the serious decline of the dollar is not even included in this list, it is based on dollars only. Including the dollar/euro exchange rate will make the list even worse (but is hard reality for publishers in Europe and other places outside the US).

Month EPC in USD
------------------
Jul 2003 100%
Aug 2003 101%
Sep 2003 87%
Oct 2003 80%
Nov 2003 79%
Dec 2003 79%

Jan 2004 66%
Feb 2004 65%
Mar 2004 54%
Apr 2004 66%
May 2004 68%
Jun 2004 62%
Jul 2004 55%
Aug 2004 42%
Sep 2004 44%
Oct 2004 46%
Nov 2004 41%
Dec 2004 39%

Jan 2005 39%
Feb 2005 37%
Mar 2005 31%
Apr 2005 27%
May 2005 33%
Jun 2005 34%
Jul 2005 29%
Aug 2005 29%
Sep 2005 32%
Oct 2005 37%
Nov 2005 38%
Dec 2005 31%

Jan 2006 31%
Feb 2006 30%
Mar 2006 30%
Apr 2006 31%
May 2006 31%
Jun 2006 34%
Jul 2006 32%
Aug 2006 31%
Sep 2006 30%
Oct 2006 26%
Nov 2006 23%
Dec 2006 21%

Jan 2007 17%
Feb 2007 14%
Mar 2007 13%
Apr 2007 16%
May 2007 22%
Jun 2007 23%
Jul 2007 22%
Aug 2007 19%
Sep 2007 15%
Oct 2007 17%
Nov 2007 15%
Dec 2007 14%

== Best wishes to all of you for 2008! ==

Thanks to Webmasterworld creating this wonderful platform for all of us.

Sootah




msg:3538406
 5:19 pm on Jan 1, 2008 (gmt 0)

I hope for a good Adsense competitor to make it to market in 2008.

With the Google/Doubleclick deal going through that's going to be increasingly difficult. G is already pretty much all-powerful in the contextual arena, and we've all seen how well Yahoo!'s program is working out.

If Yahoo! can't get it right I am forced to wonder how anybody else will.

I've quit my day job in order to put all my energy into this goal.

Good lord the thought of that terrifies me. I honestly don't think I could ever bring myself to quit my day job and rely solely on my online income. Firstoff, because it'd take a 6.6x increase in my online income to maintain my total current income. Secondly, because I just don't trust it.

AdSense/SERPs are a fickle mistress, as many of you have blatantly pointed out. I've no desire to put all my faith into those. For all I know I could have my ranking for my main couple of sites fall off the face of the planet tomorrow and then my AS income drops from high 4 digits/yr to $0.

I fully intend on attaining my $20 '08 goal, but in the event that I don't reach it at least my bills are still paid.

I can't even imagine how agonizing the swings in the revenue are for you guys that live off of this. Kudos to you. I'd not have any hair left.

[edited by: Sootah at 5:26 pm (utc) on Jan. 1, 2008]

celgins




msg:3538413
 5:29 pm on Jan 1, 2008 (gmt 0)

2007 saw an increase in Adsense revenue for me.

I have even loftier website goals for 2008 and more Adsense income may be one result once those goals are met.

europeforvisitors




msg:3538432
 6:19 pm on Jan 1, 2008 (gmt 0)

I honestly don't think I could ever bring myself to quit my day job and rely solely on my online income. Firstoff, because it'd take a 6.6x increase in my online income to maintain my total current income. Secondly, because I just don't trust it.

I wouldn't want to rely solely on AdSense income, but with an established site and multiple revenue streams, Web publishing can be more secure than a job where everything goes "pfffffft" if you're laid off or fired.

mayest




msg:3538451
 6:44 pm on Jan 1, 2008 (gmt 0)

I have a site that I added AdSense to on 1 June 2007, mainly to learn about the business and see if I could make any money with this content. I didn't make much, but it was more than I expected. I'm pleased with the results of my first 7 months, and I hope for an even better 2008.

Happy New Year to all, and thanks for helping me to learn about this business!

Tim

wrgvt




msg:3538474
 7:50 pm on Jan 1, 2008 (gmt 0)

2007 vs. 2006:

CTR up 65%
eCPM down 10%
Earnings up 69%

It was my best year for affiliate income too.

nomis5




msg:3538500
 9:19 pm on Jan 1, 2008 (gmt 0)

2007 was good for my sites, up 250% or so for earnings. I gave up the "day job" in 2007 and it has gone really well (loads of support from "her indoors"!).

As for comparing self-employment on websites and a standard job, no comparison. Self-employed wins every time. Why work for someone else? I wish I had realised the freedom of working for myself many years ago.

HuskyPup




msg:3538776
 1:02 pm on Jan 2, 2008 (gmt 0)

A very disappointing year culminating in the decision to remove ASense from many sites however we shall continue to run it on some sites to monitor any significant changes.

2007 v 2006

+9.39% Google Page Impressions
-16.42% Actual Clicks
-23.70% CTR
-25.77% eCPM
-18.77% Overall Earnings

What is most significant for me are the following Post-Glitch metrics 20th October - 31st December 2007 v 20th October - 31st December 2006:

+0.90% Google Page Impressions
-26.63% Actual Clicks
-27.32% CTR
-34.36% eCPM
-33.78% Overall Earnings

Overall the reality means this, the last three months average daily earnings have been -49.5% of 2006, yes, that's correct, almost a halving and some people around here wonder why I have been so vociferous with my complaints!

Good luck to those of you who are succeeding however just bear in mind my experiences, AdSense is not for the faint-hearted.

dazzlindonna




msg:3538812
 2:34 pm on Jan 2, 2008 (gmt 0)

Managed to get #1 rankings for some things, so traffic tripled this year. Unfortunately, CTR stank compared to last year, most likely because of removing the little pics next to the ads. So, I ended up making almost exactly the same amount of money as 2006, with triple the traffic. Darn.

europeforvisitors




msg:3538999
 6:44 pm on Jan 2, 2008 (gmt 0)

Managed to get #1 rankings for some things, so traffic tripled this year. Unfortunately, CTR stank compared to last year, most likely because of removing the little pics next to the ads. So, I ended up making almost exactly the same amount of money as 2006, with triple the traffic.

I wonder if source of traffic is a factor in Google's compensation algorithm? That wouldn't be unreasonable. From Google's point of view, a site that got most of its page views from Google referrals might not be as contributing as much "added value" as a site that generated a significant percentage of page views internally. (This may not be relevant to your case, but it's something that could affect publishers whose business strategies are driven by SEO.)

JohnKelly




msg:3539029
 7:34 pm on Jan 2, 2008 (gmt 0)

2007 was a great year up until mid-June, when Yahoo for reasons unknown de-ranked by top site. Net result was a 90% loss in traffic, and a resulting 90% loss in AdSense income.

Sootah




msg:3539040
 7:53 pm on Jan 2, 2008 (gmt 0)

From Google's point of view, a site that got most of its page views from Google referrals might not be as contributing as much "added value" as a site that generated a significant percentage of page views internally.

Interesting. I would think just the opposite. With continual referrals from search engines/other sites you are getting unique views. As an advertiser, I wouldn't want my ads being shown over and over again to the same people, I'd prefer for them to have a wider reach and be shown to new people all the time.

At the very least, I hope that's the case, because my sites are such that there's really no reason for a person to keep stopping by. Their "issue" gets taken care of and they're on their way. Almost all of my traffic is unique.

ken_b




msg:3539045
 8:01 pm on Jan 2, 2008 (gmt 0)

From Google's point of view, a site that got most of its page views from Google referrals might not be as contributing as much "added value" as a site that generated a significant percentage of page views internally.

That's an interesting thought.

Even if there aren't all that many page views per unique visitor, visits from sources other than Google, say MSN, Yahoo!, direct entry, referrals from other sites, etc, might be more valuable to Google since they may not be getting those visitors as Google search users.

europeforvisitors




msg:3539051
 8:07 pm on Jan 2, 2008 (gmt 0)

Interesting. I would think just the opposite. With continual referrals from search engines/other sites you are getting unique views.

Yes, but if they're unique views that are being supplied by Google, it wouldn't be unreasonable for Google to feel entitled to a larger share of the revenue. (I'm talking about the publisher's "added value" to the click transaction, not about the separate issue of whether impressions on a forum, news site, social-networking site, etc. are more or less valuable to advertisers than impressions on pages that are reached via search.)

annej




msg:3539054
 8:15 pm on Jan 2, 2008 (gmt 0)

Jan, Feb and March 07 were by far the best ever compared to earlier years. But then it dropped back to close to the year before. Disappointing after such a great beginning of the year.

FattyB




msg:3539183
 1:40 am on Jan 3, 2008 (gmt 0)

CTR steady, traffic down a little on 06 and revenue from Adsense halved.

Graphic banner revenue CPM up 50%.

Changed our bottom of article slot from Adsense in December and hoping Quigo sort out their merger thing so they can complete our joining them. Will then swap our top left article spot and see how that goes.

Ideally would look to drop Adsense totally in 2008 but will not be cutting nose to spite face.

Overall not impressed and less impressed with my Adsense rep's lack of explanation.

German version of the site continues with high eCPM, CTR in Adsense.

calman




msg:3539237
 4:24 am on Jan 3, 2008 (gmt 0)

AdSense worked very well for us until the October changes. It performed in a consistent fashion. The October changes saw a decrease in CTR and income. The decrease in income was mitigated somewhat by a very modest increase in EPC.

The decrease in income was significant, but certainly not of the order experienced by others such as HuskyPup. As a foreign publisher, the decrease in income was aggravated, of course, because it occurred at the same time that the value of the American dollar was experiencing a sharp collapse.

Although we already had a fairly diversified income stream, we immediately began a period of reevaluation of AdSense on our site in case the October changes were permanent - which it certainly now appears that they are. We had never conducted such an extensive review in the past, and we might not have conducted one now except for the October changes.

We decided to redeploy AdSense on our site:
-left AdSense as it was on approximately one third of our monthly page views.
-redeployed AdSense on another third and relegated it to less desirable real estate.
-removed AdSense totally on another third.

Essentially, we decided to increase the use of other existing partners on our site to the detriment of AdSense, although we also decided to add one new partner.

The changes were largely implemented by the end of December and will be completed by the end of January. We will see how the situation develops and evaluate the impact of the changes over the next few months. We are now much more open to experimentation than we have been in the past.

We have no problem with AdSense. They have treated us well. Google will run AdSense as they see fit, and we will run our site as we desire. We will certainly continue to use AdSense to the extent that it performs effectively for us.

This 37 message thread spans 2 pages: 37 ( [1] 2 > >
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