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December 2007: Google Adsense income way down
Why is my Adsense down by 80%?
wlio01




msg:3533330
 11:46 am on Dec 22, 2007 (gmt 0)

I have a website and my income has reduced from around 50 USD per day (June '07) right down to less that 10 USD per day.

I would appreciate any help anyone can provide as I am at a loss as to what to do. The site is 4 years old and Adsense has served me well to date.

Look forward to any comments or suggestions.

[edited by: jatar_k at 12:27 pm (utc) on Dec. 22, 2007]
[edit reason] no urls thanks [/edit]

 

Marcia




msg:3533341
 11:56 am on Dec 22, 2007 (gmt 0)

Could be this?

[webmasterworld.com...]

yolkman




msg:3533376
 2:40 pm on Dec 22, 2007 (gmt 0)

smart stupid pricing, click area changed, etc.

I used to earn gross 40-50K monthly in 2005-2006.

Starting end 2006, my earning kept going down. It was 5K in October. That's when I decide to remove adsense from all my websites.

CrimsonGirl




msg:3533377
 2:46 pm on Dec 22, 2007 (gmt 0)

You mean it is down by 80%, not 400% </pedantic>

martinibuster




msg:3533382
 3:14 pm on Dec 22, 2007 (gmt 0)

A $40 drop in income is normal. You're making too little so it looks like a big drop when advertisers pull back on their spend and the auction competition drops. Wait until Spring and see how it changes. Winter is a bear on many niches.

security56




msg:3533389
 3:26 pm on Dec 22, 2007 (gmt 0)

wlio01, I also had that type of drop from around $40 daily to $5, in my case the eCPM drop first to around 50% of what it use to then it got worse the ctr went down to almost 10% of what it use to. I remove adsense from most of my site. I was wondering if it was your ctr that drop or your eCPM?

And why that happens, well most people that haven't being affected accuse us of having mfa sites which is not true.

The new text unclickable area which make no sense to me since I believe people will most likely click on the link itself then the text area, so that still makes no sense to me.

An unknown, guess what you will smart price implemented that affects some sites fro what ever reason.

Or bad ads the are being display on other computers other then your own lol.

As you can see when dealing with adsense we never know.

Some of us have move on if you live in the USA try getting Yahoo, Kontera, and CJ, with this combination ya can get some respectable earnings if the site fits, And live some adsense ads in some pages to monitor it to see if it ever gets back to normal.

HuskyPup




msg:3533415
 4:26 pm on Dec 22, 2007 (gmt 0)

A $40 drop in income is normal. You're making too little so it looks like a big drop

Ridiculous statement!

wlio01 has gone from USD 1500.00 per month to under USD 300.00. If you and AdSense consider that "normal" then we have learnt a completely different language.

Sorry to tell you wlio01 however many others have been savaged by a very strange Glitch the third weekend of October.

Why? As usual we do not know although some publishers seem to have remained completely untouched whereas some have had much better earnings. It remains a mystery since I have changed nothing across many, many sites with visitor numbers very stable yet earnings are down substantially but what is certain is that US earnings and EPC are much lower than pre-glitch.

Is this a recession or pre-recession, anyone care to take a guess?

YMMV!

zett




msg:3533423
 4:48 pm on Dec 22, 2007 (gmt 0)

A $40 drop in income is normal. You're making too little so it looks like a big drop.

MB, I am always amazed at your statements. Now, where did you get this "information" from?

A 80% drop is not normal, not in Adsense, and not in any established B&M business. It is a massive deviiation that naturally provokes questions (just like the OP did).

We know too little of the nature of the OP's site, traffic, and niche to make any conclusions, so I suggest we ask for more information before making bold statements like yours.

Just my two cents.

jomaxx




msg:3533457
 5:58 pm on Dec 22, 2007 (gmt 0)

Nobody can tell you anything useful unless you provide more specific details than that.

Traffic/impressions trend, CTR trend, EPC trend, whether there's anything notable about the site's function (e.g. a forum) or demographics or language or where in the world traffic is coming from. Do you get "organic" search engine traffic or rely on some other traffic-building method? That sort of thing.

Swanny007




msg:3533469
 6:21 pm on Dec 22, 2007 (gmt 0)

Join the club buddy. My income dropped over 30% since September while traffic increased. Google does what Google wants, and since we are left in the dark on a lot of things, we don't know if it's because advertisers pulled out, maybe we have a lower quality score, Google needed more profit for shareholders, etc. I'm glad my income isn't down 80% as you have experienced, but I've still began to look at alternatives. So far I'm pretty happy with Vibrant Media (IntelliTXT). Might want to give them a try to make up for lost revenue.

Qur1uS




msg:3533524
 8:26 pm on Dec 22, 2007 (gmt 0)

I'm having similar issues...

My site had been earning around the same range for about 2 years, last 2 months my earnings are down 80%

No site changes, no ad changes...

All my numbers look horrible, and I'm left scratching my head!

Google Adsense has been great to me, so I'm left asking, where do I go from here? I make my living from Adsense...lack of transparency and now this sudden drop in earnings makes me question the amount of work i put in tring to please Google...

I mean I have alot of traffic...and I think I'm going to start sharing it with someone else...

I'm also writing an email to google adsense....I will keep you all informed as to what they say...

security56




msg:3533531
 8:53 pm on Dec 22, 2007 (gmt 0)

Qur1uS, that's one thing I haven't done, Email them, to see what happen because I could see a drop but the drops I saw in my site I was shock and after almost 4 years. They prob will give me a genetic answer but it's a good idea you never now maybe a robot human won't answer :)

Atomic




msg:3533541
 9:14 pm on Dec 22, 2007 (gmt 0)

Is this a recession or pre-recession, anyone care to take a guess?

Nice false dilemna. There could be so many other factors at work and you give us only two to choose from. Not only that but you select two that are beyond a webmaster's ability to control and remove all possibility of fault. I don't claim there is fault but I would at least maintain the possibility.

HuskyPup




msg:3533544
 9:26 pm on Dec 22, 2007 (gmt 0)

you give us only two to choose from

No, no, only possibilities, please feel free to suggest other probabilities:-))

I'd still like to know what happened to my pre-Glitch CTR!

Atomic




msg:3533553
 10:01 pm on Dec 22, 2007 (gmt 0)

I'd still like to know what happened to my pre-Glitch CTR!

First, you assume there was a glitch. Maybe there was, maybe there wasn't. I'm guessing, since my CTR isn't affected, that you relied on accidental clicks.

martinibuster




msg:3533570
 11:04 pm on Dec 22, 2007 (gmt 0)

A 80% drop is not normal, not in Adsense...

It's absolutely normal if the percentage is from a paltry amount. Eighty percent, as a percentage, is a lot. But if you're talking about actual dollars then forty dollar swings in either direction are not unusual at all. Remember: The smaller your daily earnings, the more dramatic percentage-wise your earnings will appear. That is why discussions of percentages in this forum are almost always deceptive.

A forty dollar drop in income is absolutely normal because this person is biting off a small portion of the pie. I own enough websites across a range of niches to be able to see the bigger picture from personal experience. Of all my sites in the AdSense program, not one of them churns out a regular amount every single day, month in, month out. Deviation is the norm, not the exception. Since when was this a dangerous, scandalous, or outrageous idea to propose? We all know it to be true.

My own stats swing several orders more than forty dollars in either direction depending on the season. I can't really say AdSense stats are ever stable and HuskyPup of all people would be lying to propose the opposite- so what's your beef with my saying that? HuskyPup, you of all people should be aware, painfully aware, that AdSense earnings are rarely stable for many if not all people, but tends to follow an up and down pattern.

If one site isn't giving you enough love, do something about it, build another one and another one to buffer yourself from normal ups and downs. OR, you could work on biting off a bigger piece of the pie you're currently nibbling at. Have some hindsight if you can't manage the foresight to be prepared for those inevitable drops, swings, highs and lows.

Ups and lows are normal. Many of us have been posting here long enough to know and frankly I'm shocked that any of you longtime members, particularly HuskyPup and Zett, are still surprised and shocked by the idea that AdSense earnings fluctuate. Can we come to terms with the obvious now and move on to bigger and better successes?

incrediBILL




msg:3533578
 11:28 pm on Dec 22, 2007 (gmt 0)

Going from $40 to $10 is small chump change, statistically insignificant.

Besides, such statements are meaningless if we don't know how much traffic you had at both levels, how much of that traffic clicked ads, etc., it's just random numbers to me at this point without any basis.

Also, it's that holiday time of the year that certain ad budgets are pulled started 1-2 weeks before Xmas and not restored until Jan 2 so it's even sillier to waste time discussing this until you see if your site rebounds in January.

Gone




msg:3533585
 11:47 pm on Dec 22, 2007 (gmt 0)

Going from $1500/month to $300/month doesn't seem a normal fluctuation to me... But that's just me.

Atomic




msg:3533619
 12:59 am on Dec 23, 2007 (gmt 0)

Going from $1500/month to $300/month doesn't seem a normal fluctuation to me... But that's just me.

These numbers didn't come from the OP. HuskyPup threw them in there for reasons I don't understand.

Marcia




msg:3533622
 1:07 am on Dec 23, 2007 (gmt 0)

How about going from $10K a month to $2K a month? Is it the amount that's significant, or what the change is a symptom of?

YesMom




msg:3533623
 1:10 am on Dec 23, 2007 (gmt 0)

I had a similar drop in the fall... and it never went back up. Consistently at $50 a day average -- down to a $10 a day average. No change in traffic, no change in CTR, just revenue plunging. I attributed it to smart pricing -- and I've begun to suspect smart pricing is determined by how long a visitor is at your site before clicking to leave. The only clue I have had is that TOP of the page ads are paying almost nothing while BOTTOM of the article ads are paying much better. I have started to suspect this might be the case... "top" ads used to be the higher bidders -- and they may well still be. But those clicking the top ads haven't been there long, whereas those clicking the "bottom of the article" ads have been there longer since they've read the article. Just a theory. I don't use absolute positioning and those top ads load first, as far as I know.

The only way I got my income back up was by adding more content pages and adding AdSense on about 400 pages where I've never had it in the "sweet spot".

If ever things return to "normal" (500% increase from present levels) I'll be flying high at $250 a day, based on all the work I've done. I'm not holding my breath but it sure would be nice! :-)

YM

Atomic




msg:3533631
 1:16 am on Dec 23, 2007 (gmt 0)

But those clicking the top ads haven't been there long, whereas those clicking the "bottom of the article" ads have been there longer since they've read the article. Just a theory.

I think it has very little to do with time spent on a page and more to do with what it means for someone to read your content and then decide to click a link. In fact, long ago I moved almost all of my ads below the fold and AdLink units at the very bottom of my pages account for half my earnings.

If time spent on a page mattered then longer articles would make more than short ones. I haven't seen anything that validates this idea.

[edited by: Atomic at 1:18 am (utc) on Dec. 23, 2007]

Jane_Doe




msg:3533668
 2:13 am on Dec 23, 2007 (gmt 0)

The things I think may cause a big drop like that are:

1. Losing ranking on a top earning page or two, if most of your income came from just a few pages.

2. Losing ranking in Yahoo or MSN. I think those search engine users have different demographics and are more inclined to click on ads than Google users.

3. Untargeted traffic. Adsense can sometimes have an inverse reaction to increases in traffic if it is based on users looking for more general, noncommercial terms.

4. Site wide ads that are not really targeted well to your site as a whole.

5. And obviously, a loss in overall traffic can cause a loss in earnings.

Most of my sites have a wide variety of advertisers but if you have sites in narrower niches then a change in advertisers or a new site in your niche using Adsense may also have a big impact on your earnings.

[edited by: Jane_Doe at 2:14 am (utc) on Dec. 23, 2007]

Qur1uS




msg:3533677
 2:50 am on Dec 23, 2007 (gmt 0)

Well there seems to be two camps...

1) My sites are not making as much (down x%)
2) My sites make tons because I'm smarter than you

No offense to anyone in category two, but...

I know what I am doing
I've been around for a while (13 years as a web guy)
I have several sites in several niches
etc. etc. etc.

When my earnings go down 80 % across the board on the first of the month... and I look at keyword rankings, incoming traffic, traffic sources, etc. etc. and everything is the same, something really smells...

It bothers me a little when people come on here and tell the rest of the board that something is up, and all the "wise" old webmasters have to say is basically

it's your fault...!

maybe it is sometimes...but in my opinion something is up at Google, and the lack of transparency ticks me off...

Has any of the nay sayers ever thought about what they would do if their earnings took a dive (even though they are wise and played by the rules) tomorrow?

Does it take a europeforvisitors type of poster to say...I'm down before it's a "real" situation....

Nothing back from Google yet! Keep you all posted!

Atomic




msg:3533678
 2:55 am on Dec 23, 2007 (gmt 0)

1) My sites are not making as much (down x%)
2) My sites make tons because I'm smarter than you

Another false dilemna in so short a period of time. You forgot options that could be actually mean something significant like: your site's earnings may be down but there are reasons for it including normal, everyday fluctuations.

Does it take a europeforvisitors type of poster to say...I'm down before it's a "real" situation....

No, but blaming AdSense and claiming there is or was a "glitch" that caused everything isn't going to get you anywhere.

[edited by: Atomic at 2:59 am (utc) on Dec. 23, 2007]

Qur1uS




msg:3533679
 2:58 am on Dec 23, 2007 (gmt 0)

Atomic

I'm not getting your point....can you spell it out for me!

ps...
it's False Dilemma

[edited by: Qur1uS at 3:00 am (utc) on Dec. 23, 2007]

Atomic




msg:3533680
 2:59 am on Dec 23, 2007 (gmt 0)

Already been done. Scroll up.

Qur1uS




msg:3533681
 3:08 am on Dec 23, 2007 (gmt 0)

Atomic,

Well I wish you and your business best of luck in the new year (assuming you have a business or a website)
Your comments really don't help me.

I'm in the process of contacting Google and if the answer I get back is not satisfactory, then my traffic (many many many uniques/month) will be not available for Google to make money from.

Atomic




msg:3533682
 3:12 am on Dec 23, 2007 (gmt 0)


Well I wish you and your business best of luck in the new year (assuming you have a business or a website)
Your comments really don't help me.

Nor were yours. Fallacies accomplish little. My spelling error didn't mean you couldn't understand it, eh?

I'm in the process of contacting Google and if the answer I get back is not satisfactory, then my traffic (many many many uniques/month) will be not available for Google to make money from.

Now that does sound like a positive move. It will do a lot more good than shaking your fist at the sky.

[edited by: Atomic at 3:14 am (utc) on Dec. 23, 2007]

security56




msg:3533683
 3:14 am on Dec 23, 2007 (gmt 0)

Umm this topic starting to become like the others lately, The do gooders accusing those suffering of being deserving of their current problems :)

Now lets stop this crap and get back to business.

How do the do gooders place their ads, do you guys have the same color as every other link of your site(which I don't") do you guys have the square layouts, where you guys place it, Give us a basic layout, Are you guys getting great ads(in my case right now the ads are incredible great, yet the same thing low ctr in the few sites I still have adsense)

Also where are the do gooders visitors coming from(mines is from USA visitors mostly from engines non from any type of pay advertising ect...)Avg 1500 right now, no much but they are buys speciaolly due to my great success on CJ

give us some tips do gooders or just leave alone ;)

I really don't want to complain no more I just want to see whats the difference between my site and those that are still doing well.

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