I've had a noticeable week-to-week slide in traffic, AdSense earnings, and affiliate bookings in December, just as I do every year. I'm hoping for the usual explosive recovery at the beginning of January, when my readers cope with post-holiday depression by planning vacation trips.
Well, although I am still building up my site, I'm up a good percentage for this month. I hope I get a big seasonal jump next month over this one!
I expected a drop but traffic is slightly higher than normal and earnings are pretty much normal. The month is a tad lower than normal but you can't expect records to be broken every month.
I should say that earnings are twice last December's but slightly lower than last month's earnings with 10 days still to go.
[edited by: Atomic at 6:58 pm (utc) on Dec. 21, 2007]
Last shopping weekend before Christmas. I guess a lot of folks around the world are getting those last minute items.
Slight drop in traffic for me, but EPC is still up.
Everyone sees a different story. I'm a provider of information. My traffic had been falling since late November but is starting to build back since yesterday.
Peeps surfing the web, just switching their focus.
>How do your stats look?
Traffic & earnings down but no surprises there, I've been expecting it.
Most sites are down, but on one site a couple of Christmas specific pages are more than making up for the drop.
Last December was good for me, but this year has been the pits!
December is shaping up a lot like November for me.
CTR is WAY down, but traffic is up some and EPC in some areas of my site is up quite a bit. The result is that I'm running about 1% ahead of last years income for December at the moment.
I have my doubts about if that will continue for the rest of the month, but here's hoping.
Traffic off a little, earnings soft, but certainly not bad.
Expect to see my best advertisers pull out just as they do every Sat/Sun., dropping my eCPM a jolt. Overall, the month will still be our best ever.
Traffic is slightly down.. Adsense is way down..
Thankfully i'm diversified with Kontera and earnings from premium memberships, so i dont feel the bitter sting of bad Adsense days quite as much..
Yup, I made the huge plunge yesterday (Friday) and it will be that way till everyone is recovered from Christmas. :-)
I'm just glad my early month income already paid the rent on my storefront!
Am seeing lower traffic than last December on like-for-like. On one site it was so low that I had to check the SEs that I'm still ranking at #1. But, not to worry, it'll all pick up in Jan again.
Friday's earnings were nearly as low as Xmas Day 2006 however Saturday's was an all time low since I went site wide with AdSense some 3 years ago!
Sunday's looks even worse therefore I think I'll not bother logging-in to AdSense again for another few days however the upside is that my EPC has returned to normal levels.
I did get a nice bounce last year straight after Xmas Day however with my current post-Glitch pathetic CTR I'll not get too excited.
>I'll not bother logging-in to AdSense
for those doing cart wheels please mind the fireworks to your left ;-)
If it wasn't for one site that do really well in this particular season, I, too, would probably not even look at my stats for the other sites, they're surprisingly low.
All I can say is instead of checking your stats, build one small site, if you have time, that do well during the holidays and ignore it for the rest of the year, it'll help lessen the pain. Maybe publish your mom's recipes?
My traffic was at an all time high on Friday, in comparison to all of my other Fridays, and Adsense earnings are strong.
My site is less than 6 months old, so that might have something to do with it :)
Traffic surprisingly low here. Around 30-40 % of the norm. Last year's christmas only halved my traffic... Hope it will bounce back to where it was when January comes, though.
[edited by: Gone at 10:22 pm (utc) on Dec. 23, 2007]
Why in the world would anyone buy Xmas gifts one week before Xmas? They'll be lucky to receive shipment by then.
Quit reading too much into your stats and just enjoy the holidays!
|Why in the world would anyone buy Xmas gifts one week before Xmas? They'll be lucky to receive shipment by then. |
I don't think anyone is referring to people shopping for Christmas online now. The issue is the people in the shopping malls and not online surfing the Net.
For the past 2 years my traffic has gone down about 40% on Christmas day. This year it's close to 60% down and traffic started to drop last Friday. I'll probably lose close to 4 grand the last 10 days of this year over a normal month.
My site is an informational site without product reviews or information which would likely to lead to a purchase, so on holidays I take a pretty big hit. This year it's a bigger hit than normal. It will come back, but for a short amount of time it doesn't make things very merry.
My Christmas Eve traffic was down about 40% from the previous Monday's, but that's normal, so I'm not worrying about it. The only revenue numbers that really concern me are the yearly totals. Seasonal peaks and dips are par for the course, whether you're running a Web site, a magazine, a retail store, or a restaurant.
|The only revenue numbers that really concern me are the yearly totals. |
So you adjust once per year? Pretty unrealistic, even for you, EVF.
|So you adjust once per year? |
We ALWAYS dip in traffic this time of year. I'm not even logging in to see how bad the damage is, since last Sat. the 22nd.
I probably won't log in 'til early next week, after New Years.
I do surf to our site to make sure the ads are showing and whatnot. And I check a handful of our positions in Google to make sure they are still there.
Otherwise it causes me unnecessary stress. :-)