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New 250 x 300 ad format?
2 x 2 instead of 1 x 4
MikeNoLastName

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3528256 posted 12:33 am on Dec 15, 2007 (gmt 0)

Just noticed a new ad format in our 250 x 300 ad unit. They're arranged like the first set below rather than the older second style.

[1] [2]
[3] [4]

1-----
2-----
3-----
4-----

 

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3528256 posted 12:51 am on Dec 15, 2007 (gmt 0)

Some kind of a test layout maybe?

bbd2000

5+ Year Member



 
Msg#: 3528256 posted 5:55 am on Dec 15, 2007 (gmt 0)

I just saw it on a 336x280.

greatstart

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3528256 posted 4:34 pm on Dec 15, 2007 (gmt 0)

I also saw it on one of the 336 ads. I wonder if this new format will be an improvement over the old one as far as CTR?

Alexstar

5+ Year Member



 
Msg#: 3528256 posted 11:52 am on Dec 18, 2007 (gmt 0)

mee too on 336

Skeptic

5+ Year Member



 
Msg#: 3528256 posted 3:47 pm on Dec 18, 2007 (gmt 0)

I just saw it on a 336x280.

Ditto.

Probably experimentation by the Googleplex. Seeing what will work better. Or just randomness thrown in to try to shake up the "ad blindness" routine.

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