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More Transparency for AdSense Publishers
At last.
ronin




msg:3527515
 9:14 am on Dec 14, 2007 (gmt 0)

This has been a long time coming:

In an effort to provide you with more transparency and control over the ads appearing on your pages, we've developed the Ad Review Center. This new feature, which we'll be rolling out to publishers over the next few months, will allow you to review ads placement-targeted to your site and ensure those ads are relevant to your site's users. When you first opt into the Ad Review Center, you'll be able to see all placement-targeted ads currently targeted to your site, and a couple of days later you'll be able to review placement-targeted ads that have previously run on your site. If you think an ad is not relevant for your users, you can prevent it from appearing again by blocking it in the Ad Review Center.

Source: groups.google.com/group/Inside-AdSense?hl=en

 

zett




msg:3527538
 9:53 am on Dec 14, 2007 (gmt 0)

we've developed the Ad Review Center

Nice, but I remain sceptical. In fact, I wonder what the heck is going on at The Plex? Is anyone actually in charge of bringing all the efforts together?

to review ads placement-targeted to your site

So it's just about site targeted (CPM) ads? What about other ads? Ah, I see, we do still have the good old, unreliable Preview Tool.

you can prevent it from appearing again by blocking it in the Ad Review Center

So, what about the competitive filter? Is the Ad Review Filter a separate system? Will I *finally* be able to block by advertiser?

This announcement produces more questions than answers IMO.

Hobbs




msg:3527548
 10:07 am on Dec 14, 2007 (gmt 0)

Zett,
This is a new feature that protects publishers from being site targeted without knowing it by advertises they do not want on their property. It will also free up some space on the current filter. I don't understand why you are negative about it, it has been requested here many times and finally it has materialized, more power to publishers is something we should encourage, we all want more features and there is another active thread for that started by a Google employee, at least something good is going on, let's positively acknowledge that and ask for more.

I might even consider contacting support to enable site targeting again if they can do it for PPC not CPM.

[edited by: Hobbs at 10:11 am (utc) on Dec. 14, 2007]

Bddmed




msg:3527559
 10:39 am on Dec 14, 2007 (gmt 0)

From the Adsense help center:
To allow or block all ads for a particular advertiser, locate an ad group related to that advertiser. In the Review settings drop-down, choose either 'Allow all ads from this advertiser' or 'Block all ads from this advertiser', depending on your preference. Make sure to save your settings.

Sure, it's only for site targeted ads. But I think it's a good start taking publishers seriously.

zett




msg:3527561
 10:47 am on Dec 14, 2007 (gmt 0)

Hobbs,

don't get me wrong - I *like* new features. But I like even more:

- features that are introduced in a smart way, working seamlessly together with existing features (instead of introducing a neverending stream of isolated features that keep tying more and more of your time)

- features that are focusing on the issues we have been mentioning here, issues that ápparently affect the MAJORITY of publishers, instead of features focusing on problems that help only a minority (if at all)

Just have a look at the X-Mas wishlist thread (or any similar thread of the past) and compare it to the stuff that Google actually did implement, and how they did it. That's what really upsets me. (Especially when looking at my ever decreasing eCPM and realizing that Google -of all companies- could easily deploy the stuff we really need if they only wanted to.)

Sure, it's only for site targeted ads. But I think it's a good start taking publishers seriously.

I agree that it's a good start. Unfortunately, site-targeted ads are less than 1% of all my ads, i.e. massively irrelevant for me.

Hobbs




msg:3527570
 11:00 am on Dec 14, 2007 (gmt 0)

Tell you what Zett, let them introduce their never ending list of features just as long are they keep coming, some of them eventually will be a hit for you, I have no wasted time to complain about, I just ignore the ones I am not interested in, I advise you to do the same.

I understand your eCPM frustrations, but some of us are happy there is momentum towards publisher satisfaction, we're not there yet, and I suspect we will never be there, but at least the development team for a change is not working full time on AdWords alone.

One more thing, I'm sure you understand that Google or any company for that matter works at their own pace and by their own list of priorities, which is not necessarily identical to your expectations.

iwannano1




msg:3527590
 11:39 am on Dec 14, 2007 (gmt 0)

Ok, so where exactly this tab is located? I see almost 40% ad targeted on one of my site. I'd like to boot all those advertisers because I'm not getting much money on that site.

DoingItWell




msg:3527598
 11:50 am on Dec 14, 2007 (gmt 0)

This is great! Bye bye cheapskate advertizers. :-)

Scurramunga




msg:3527601
 11:58 am on Dec 14, 2007 (gmt 0)

Now lets see more tansparancy with regular adds too.

joelgreen




msg:3527605
 12:00 pm on Dec 14, 2007 (gmt 0)

so where exactly this tab is located?

As we've done with past features, we're gradually launching the Ad Review Center to all publishers over the next few months. When it has been enabled for your account, you'll see a green notification box at the top of your 'Competitive Ad Filter' page, located under the 'AdSense Setup' tab.

zett




msg:3527627
 12:52 pm on Dec 14, 2007 (gmt 0)

let them introduce their never ending list of features just as long are they keep coming, some of them eventually will be a hit for you, I have no wasted time to complain about, I just ignore the ones I am not interested in, I advise you to do the same.

Yep. Same here. Referrals 2.0? Had a look. Found it rubbish. Not interested. Not implemented. Moved on.

some of us are happy there is momentum towards publisher satisfaction, we're not there yet, and I suspect we will never be there, but at least the development team for a change is not working full time on AdWords alone.

Yep. Agree. As I said above, it *is* a good move, all-in-all. However, I am asking for synchronized efforts, and maybe fix buggy or highly inefficient products (e.g. Preview Tool, Filter) before introducing new tools. OR let us know that the old, buggy tools will be soon replaced by new, bugfree tools.

I simply do not understand why the Preview Tool can not be fixed (i.e. to display ads that really show up), or why the filter list is still at just 200 slots. These are obvious shortcomings, and they bother me far more than Optimization Reports or transparency for CPM ads.

99% of my revenue comes from PPC ads. I could not care less for control of CPM ads. I will have a look though, once the feature is available to me.

I'm sure you understand that Google or any company for that matter works at their own pace and by their own list of priorities

If someone knows about large companies, it's me. I have seen *big* organizations struggle, and it's usually always caused by the same problems: grown hierarchy structures that got too big and thus get intransparent for management, departments not synchronizing their efforts, too many projects with too many aspects and features, too little guidance by the management, just to name the top list.

Many of these I see with Google, and in particular with the Adsense/Adwords combo. As laid out elsewhere, I strongly believe that Adwords and Adsense teams are completely separated entities, and therefore getting different priorities (and yes, that's why all the good development seems to happen on Adwords).

I am very concerned that Google goes through a lot of growing pains at the moment, and that therefor the development of CORE products has become more difficult.

joelgreen




msg:3527647
 1:43 pm on Dec 14, 2007 (gmt 0)

I could not care less for control of CPM ads.

1. I may be wrong here, but looks like the feature will cover CPM and "site targeted PPC" ads.
2. This would be a way to turn site targeting ads on / off without contacting AdSense support (as you can enable/disable all ads).

farmboy




msg:3527722
 3:05 pm on Dec 14, 2007 (gmt 0)

1. I may be wrong here, but looks like the feature will cover CPM and "site targeted PPC" ads.

Hopefully ASA or someone will let us know whether it's just CPM or both CPM and PPC Placement Targeted ads. Either way, it's a step in the right direction.

--------
From the quote in the first post:

If you think an ad is not relevant for your users, you can prevent it from appearing again by blocking it in the Ad Review Center.

It sounds like this going to be a review tool as opposed to a preview tool. Ads from undesirable advertisers can and will still appear on your site until you catch and remove them by either (1) Observing the ad on one of your pages or (2) Logging in to AdSense and reviewing the current list. If you really want to keep your site clean, you'll probably need to do #2 daily or more frequently.

Still, it's a step in the right direction.

----------------------

This is great! Bye bye cheapskate advertizers.

How? Is there some way of viewing a list of advertisers targeting your site and determining which ones are cheapskates by reading the ad text?

FarmBoy

europeforvisitors




msg:3527757
 3:31 pm on Dec 14, 2007 (gmt 0)

But I like even more: features that are introduced in a smart way, working seamlessly together with existing features (instead of introducing a neverending stream of isolated features that keep tying more and more of your time)

I wonder what the reaction here would be if ASA wrote something like:

"Instead of releasing new features piecemeal, we'll combine them into major AdSense Publisher Console upgrades that will be released at intervals of 12 to 18 months. Watch for AdSense Publisher Console 3.0 in September, 2008."

zett




msg:3528092
 8:29 pm on Dec 14, 2007 (gmt 0)

"Instead of releasing new features piecemeal, we'll combine them into major AdSense Publisher Console upgrades that will be released at intervals of 12 to 18 months. Watch for AdSense Publisher Console 3.0 in September, 2008."

You are right, that would not be welcome here. But it would not be realistic to expect such long update cycles. At any rate, this would be quite embarrassing for a 216B Dollar company.

But what about something along the lines of...

"Instead of releasing new features every once in a while, we'll first fix existing bugs and issues, with the brandnew Adsense Publisher Console 1.0, due next month, and then have upgrades that will be released at intervals of 6 to 9 months. Here is a complete list of improvements with release 1.0 (...)"

I think, that the publisher community would really appreciate such controlled roll-outs.

And yes, even *I* am allowed to dream aloud once every while. ;-)

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