homepage Welcome to WebmasterWorld Guest from 23.20.19.131
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member

Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
AdSense will be giving more control to publishers over targeted ads!
Received Feedback from an AdSense Survey
RonS




msg:3522940
 5:48 am on Dec 8, 2007 (gmt 0)

Here is the gist of the email, paraphrased to conform with WW ToS:

Thanks for participating in the survey a few months ago. Here is feedback from one issue you specifically ranted about. (ok, they didn't say "ranted" they were nice)

The feature, will be rolled out over the course of a few months, will allow review of ads placement-targeted at your site. You can ensure they are relevant for your users and also tell advertisers why you blocked them.

I don't usually post emails like this, but I came here and didn't see anyone talking about it.

This is what has been asked for repeatedly by publishers including myself! Woo Hoo! A level playing field!

 

chocorol




msg:3522953
 6:39 am on Dec 8, 2007 (gmt 0)

That sounds just great! I have a few site targeted ads on my site but I don't know what they're all about since they are targeted to another geographic area. With this, I guess, I finally will be able to decide wether or not these ads benefit my visitors (and my pocket).

Thanks G ;) and you RonS for the good news.

MikeNoLastName




msg:3522979
 8:53 am on Dec 8, 2007 (gmt 0)

Wahoo! "Ad Review Center". Got the same e-mail. I didn't see where it said anything about "Targeted" ads so much as ANY ad that appears on your site. The language sounded more like they were pussy-footing around the topic of them THEMSELVES banning certain types of ads (to avoid the legal monopoly lawsuits) as opposed to their PUBLISHERS banning them. Either way, I'm all for it. So long MFA!

FattyB




msg:3523352
 4:38 am on Dec 9, 2007 (gmt 0)

Is this not already live or am I getting mixed up? I have the ADreview center where I can approve/block etc.

farmboy




msg:3523357
 5:00 am on Dec 9, 2007 (gmt 0)

Is there anything in those messages about a publisher being informed how much the advertiser is willing to pay for the ad placement?

FarmBoy

farmboy




msg:3523359
 5:04 am on Dec 9, 2007 (gmt 0)

I can see the future now. About 3 months after this is rolled out, publishers will be complaining about not having enough quality advertisers interested in their sites.

A few months later, Google will introduce AdSensErtise where publishers can pay Google to advertise their sites to potential advertisers.

FarmBoy

FattyB




msg:3524231
 4:56 pm on Dec 10, 2007 (gmt 0)

No it gives no info on price. I mentioned this to ad rep. Since beyond unsuitable ads cannot make a decision without some numbers.

Like I might have a RON campaign from company Y via another agency. It might crop up int he ad review center. I will not be able to decide unless I know how much they are paying so would have to reject.

If they want to compete to replace graphical campaigns as opposed to just competing with Adsense text, at least for me, they need to open up.

loner




msg:3524248
 5:13 pm on Dec 10, 2007 (gmt 0)

Good. I'm looking forward to this. I don't care if the ads are low paying. I had to remove an ad block because of one particularly off topic and (IMO) disgusting ad that came up consistantly that I couldn't find the URL for.

iwannano1




msg:3524301
 6:11 pm on Dec 10, 2007 (gmt 0)

Don't get to exited it is only for site targeted ads and not for complete inventory. In short, you can only reject site targeted ads. For most publisher it is will be around 1% or 0.5% of total inventory.

I'd like to see total control and google should display list of all displayed ad just like TF does. I can then remove all unwanted ads.

europeforvisitors




msg:3524368
 7:23 pm on Dec 10, 2007 (gmt 0)

I'd like to see total control and google should display list of all displayed ad just like TF does. I can then remove all unwanted ads.

That isn't going to happen, because AdSense contextual ads are selected and served in real time from a constantly changing pool of ads (and bids).

YesMom




msg:3524390
 7:42 pm on Dec 10, 2007 (gmt 0)

I disagree. I think it would be EASY to have a program that displays "all ads currently running" across the site... even showing those that have run in the past 3 hours, etc.

Yes, they change and more are added from the pool of ads, but this way you could weed away to your heart's desire.

Could be a bottomless pit, but that should be the publisher's call.

YM

europeforvisitors




msg:3524396
 7:54 pm on Dec 10, 2007 (gmt 0)

OK, let me ask you this: What's in it for Google and its advertisers? Giving publishers the ability to reject site-targeted ads is one thing. Giving them the ability to micromanage contextual ads is something else entirely, since--among other things--it would tend to reward publishers who are more interested in gaming the system than in using AdSense as a way to monetize content.

RonS




msg:3524441
 8:38 pm on Dec 10, 2007 (gmt 0)

EFV,

Just for laffs, it might be in Google's self interest to allow publishers to maximize return on their ad space with ads they feel are appropriate for their visitors.

I have 15,000 pages of inventory and get comments about ads that I never see so I can't filter them. I need to be able to see the ads that are running on my site(s) and determine if they are appropriate for my audience.

For instance if I ran an animal rights site, my visitors (or my regular membership) might not be interested in ads for steakhouses in their town, or for fur coats. Capish?

If publishers were actually able to out-guess the contextual algorithms in restricting certain ads from appearing, that might improve ROI across the network.

I don't know if it would work or not but sheeeesh, open your mind! :D

europeforvisitors




msg:3524454
 8:58 pm on Dec 10, 2007 (gmt 0)

Do you even have time to monitor contextual ads in real (or even near-real) time for 15,000 pages of content?

As for opening my mind, it isn't my mind that you need to open; you need to convince the folks at Google that the AdSense network and advertisers would be better off if publishers had supervisory control over the contextual ad-matching algorithm.

RonS




msg:3524843
 7:09 am on Dec 11, 2007 (gmt 0)

No, you said: "Let me ask you this: What's in it for Google [...]"

Were you ever a politician? ;)

potentialgeek




msg:3524873
 9:02 am on Dec 11, 2007 (gmt 0)

I can see the future now. About 3 months after this is rolled out, publishers will be complaining about not having enough quality advertisers interested in their sites.

"We regret to inform you," Google's email said in response to publishers' complaints, "your site sucks."

moTi




msg:3524888
 9:58 am on Dec 11, 2007 (gmt 0)

no, what we need most urgently is in fact control over the site targeted things on adsense.
we need to have control of which advertiser is appearing prominently on our websites in big fonts and occupies four ad spots.
we need to have control of flashy blinking graphical banners with colors that match our site design in no way, constructed for maximum attention.
we need to have control of cheapo advertisers who sneak in shady advertising messages and dillute our brand.

have you ever wondered why image ads don't work with adsense?

If they want to compete to replace graphical campaigns as opposed to just competing with Adsense text, at least for me, they need to open up.

well, yeah, they need to show me the banner, they need to show me the bid and i give feedback. kind of negotiating the terms for an ad placement and google taking their share of the business. time to professionalize the system. one thing is for sure: advertisers need to pay way more than the pennies they do now for their image campaingns on the content network. no branding for free on my sites!

[edited by: moTi at 10:11 am (utc) on Dec. 11, 2007]

rocker




msg:3524915
 11:06 am on Dec 11, 2007 (gmt 0)

If you block an advertiser you have to provide a reason why you are blocking them. Google then sends that reason to the advertiser.

potentialgeek




msg:3525035
 2:54 pm on Dec 11, 2007 (gmt 0)

If you block an advertiser you have to provide a reason why you are blocking them. Google then sends that reason to the advertiser.

This could open a can of worms. But it's probably still worth the risk, because of how many blocks are currently preventing ads from being seen.

I've asked for this new Google plan in the past, but I'm a little surprised Google is actually going for it.

Until now there's been a "firewall" between advertisers and publishers. We have lived in two separate worlds. No communication, etc. Completely impersonal.

When you start the new platform, where you reject/accept, and give reasons why, some people will get pi$$ed off. In some cases it could even lead to sabotage if rejections are flippant.

But let's hope those are the rare exceptions and for the most part everyone conducts themselves in a professional manner. After all, in the real world, there is communication between advertisers and publishers, submission of ads, discussion of rates, brokering deals, etc.

It's easy to imagine if Google opens the door to communication between advertisers and publishers, further communication could be taken out of Google's control, leading to side deals and even direct advertising, i.e., taking Google completely out of the equation. Which of course is currently a TOS violation.

Not everyone is going to be content to discuss ads by email within the confines of Google's new system. You can bank on that--especially when the amount of money involved is significant.

p/g

rocker




msg:3525066
 3:17 pm on Dec 11, 2007 (gmt 0)

When you start the new platform, where you reject/accept, and give reasons why, some people will get pi$$ed off. In some cases it could even lead to sabotage if rejections are flippant.

Google is probably expecting civil reasons. Then Google will provide feedback to the advertiser on what the publisher wrote and how they should change the ad, probably not word for word what the publisher wrote.

celgins




msg:3525130
 4:08 pm on Dec 11, 2007 (gmt 0)

When you start the new platform, where you reject/accept, and give reasons why, some people will get pi$$ed off. In some cases it could even lead to sabotage if rejections are flippant.

Somewhat similar on the opposite side when you look at affiliate programs like CJ, Doubleclick, Linkshare, etc.

If you (the publisher) apply to an advertiser's program and they reject your site, you're given a handful of reasons why. But you're never really told the exact reason (i.e. too few page impressions, very low ROI or conversion history, etc.)

Maybe Google will sanitize your reason before sending it back to the advertiser. The best way to do this is to prevent publishers from typing in their own reasons, but instead provide a drop-down list like:

- Advertiser link/creative inappropriate
- Advertiser keywords do not match
- Advertiser product does not fit website theme
- Advertiser is an industry/niche competitor

Of course that last item Advertiser is an industry/niche competitor would be analogous to a Competitive Ad Filter for site-targeted ads.

Januuski




msg:3525159
 4:40 pm on Dec 11, 2007 (gmt 0)

One of the reasons I left AdSense were the missing tools that would allow me to control what is being displayed on my sites.

In addition to having this filter I still believe that we should be able to set minimum CPC or CPM for our sites.

Without those tools I'm not going back to AdSense. I just dont need $0.05 unrelated ads on my websites.

RonS




msg:3542894
 6:50 am on Jan 8, 2008 (gmt 0)

Has anyone seen this feature yet? I haven't.

Web_speed




msg:3542974
 10:53 am on Jan 8, 2008 (gmt 0)

That isn't going to happen, because AdSense contextual ads are selected and served in real time from a constantly changing pool of ads (and bids).

Nonsense a la crapola, fastclick's (now valueclick) ads are also selected and served in real time from a constantly changing pool of ads and what do you know.....you can review (and see the price) and filter out the ads you don't want on your site.....easily!

[edited by: Web_speed at 11:01 am (utc) on Jan. 8, 2008]

ann




msg:3543006
 12:08 pm on Jan 8, 2008 (gmt 0)

And Valueclick even has red flags for the really bad actors.


Ann

europeforvisitors




msg:3543145
 3:12 pm on Jan 8, 2008 (gmt 0)

So why bother with AdSense when you can get what you want from ValueClick? Wouldn't that be easier than demanding something Google hasn't chosen to give?

Web_speed




msg:3543612
 11:28 pm on Jan 8, 2008 (gmt 0)

So why bother with AdSense when you can get what you want from ValueClick?

Exactly!

I do bother though with posts that try to smoke screen the truth. Like the reasons you have listed as to why ad filtering can not be done on a real time ad auction system. Utter rubbish...

Marcia




msg:3543621
 11:43 pm on Jan 8, 2008 (gmt 0)

Ad selection and placement is all algorithmically done, and that's not about to change and it's patented technology.

The only way to hand select advertisers, product choices, ad text, linking options and banners, etc. and how much is paid out and the terms is with PPA/affiliate programs. Don't like the percentage or terms or return days or linking choices? Replace with a better merchant, that kind of system is all free choice.

Targeted by site is a different story entirely; it would have to be a different system, not run by crawling and an algo.

reasons you have listed as to why ad filtering can not be done on a real time ad auction system. Utter rubbish...

Not rubbish at all why it can't be done, because it can't be done with real-time auction and ad placement. Read all the patents and you'll see why it can't.

[edited by: Marcia at 11:50 pm (utc) on Jan. 8, 2008]

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved