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Selling website with adsense ads. How does Google feels about it?
Selling your adsense site in your retirement

 4:13 pm on Nov 26, 2007 (gmt 0)

I wonder if it's possible to sell your website with adsense ads included. I mean if somebody wants your website you can change your publisher id in your ads to fit your buyer's and sell the website with ads as they are now (but with new publisher id).

It would be easy to proof how much site earns annually. So perhaps you may sell your website for reasonable price (let's say some 50 years * anual income?) in order to count with money in your pocket for your retirement, instead keep dealing with adsense.

But how does Google feels about it?
Do you have plans on your adsense sites for future?



 4:35 pm on Nov 26, 2007 (gmt 0)

I've heard an AdSense rep say that they prohibit selling AdSense accounts. I'm not sure if it's in the TOS or not. As a matter of function I don't think you can just switch out publisher ID's any more either, with the new ad code creation process.

I don't think they would have a problem with you selling the site though... you could just tell the new owner that you'd set up the ads from their AdSense account when the site changes hands.


 4:56 pm on Nov 26, 2007 (gmt 0)

selling websites that are monetized with adsense happens all the time. the new owner just changes the adsense code.

50x annual revenue is probably not going to happen (50x montly revenue is even a stretch). due to the many uncertainties, most websites monetized primarily with adsense (and similar programs) sell for 1-3 years of annual revenue.


 6:26 pm on Nov 26, 2007 (gmt 0)

Ok. However I talk about selling website and not adsense account. But I'm surprised of price you mention. I mean all new owner have to do is add more pages to raise income. Why wouldn't pay more than 3 years only?


 6:31 pm on Nov 26, 2007 (gmt 0)

I wonder if it's possible to sell your website with adsense ads included. I mean if somebody wants your website you can change your publisher id in your ads to fit your buyer's and sell the website with ads as they are now (but with new publisher id).

You can't log in to your AdSense account and create ads with someone else's publisher ID, so the only way to change your publisher ID to the buyer's publisher ID would be to alter the actual code, which is a violation of the terms.

If you sell it with your publisher ID intact, you're taking a chance that the buyer may do something against the terms and you suffer the consequences.

If I decided to sell a site, I think I'd remove all my AdSense code first. The new buyer can apply for his own AdSense account and insert his own ads using his publisher ID.

AdSense TOS prohibits transfer of accounts.



 6:42 pm on Nov 26, 2007 (gmt 0)

Because past revenue history is never a guarantee of future revenue. And there is certainly no guarantee that AdSense will even be around 50 years from now.

I don't know of any business (online or offline) that could be sold for 50x annual revenue. (Well, maybe back in the Dark Ages of the .COM boom.) Then again, there is a sucker born every minute...


 7:44 pm on Nov 26, 2007 (gmt 0)

Hey - don't discourage him...

Silverbytes - you're welcome to buy my site for 50x annual income, any time you want - just let me know.

Ok - being serious: Think like a buyer for a minute - would you actually be prepared to pay 50x annual income?

If you do nothing to the site, you will be 50 years older than you are now, before you break even - and you could have been earning interest if you'd put the money in the bank. So it'll probably take you 60 or 70 years to break even with putting the money in the bank.

Most small sites are worth about a year's profit, give or take. Some more established ones with decent content and a good track record might be worth 3 - 5 years profit.

Large, long-established, high-traffic, market-leading sites with a good track record, and multiple sources of income can be worth 10 - 15x profit, maybe more - but even the best sites rarely get beyond 20x, ever.

I think Google is worth 50x or more at the moment - but that's the sort of business you need to build if you want that sort of multiple.

The only other way to get 50x that I can think of, is to have a really nice site that you just haven't bothered monetising. If it only makes a few $ a year, someone might give you 50x, because they could make thousands just by sticking some ads on it...


 8:34 pm on Nov 26, 2007 (gmt 0)

Farmboy: You can sell your site as it is and just delete the line of publisher ID so, buyer may edit the line and put yours there.

About 50x ok, too much. I don't think any site worth selling. It's better to leave the site work alone and cash checks monthly.


 1:00 pm on Nov 27, 2007 (gmt 0)

I read a few months ago somewhere that generally 18-24 x monthly profit is the target for selling a site but sites that depend soley on adsense as their source of income would be 9-12 months as adsense can be so unpredictable when it comes to forcasting earnings.

You have also remember that the time you spend on your site must be considered when calculating the profit, ie a site that only needs an hour a day work and earns $1000/month from adsense is worth more than a site that needs 4 hours a day work and earns the same from adsense.

If your site is earning each month with just a little work then why would you want to sell it?


 1:07 pm on Nov 27, 2007 (gmt 0)

I'll sell mine for 5 years worth of income and mine includes a killer domain :-)

Just remove your adsense code and let him/her replace it with theirs.

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