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|How do you know if you have been smartpriced?|
I hear alot about smartpricing
How do you know if you have been smartprice?
Do you get a red flag or something?
What if you have been smartprices since the start? Would you know?
If you making %70 less with same traffic you been smartpriced or your visitors get smarted .
|If you making %70 less with same traffic you been smartpriced or your visitors get smarted |
Or, Google might have adjusted its payout algorithm to reward sites or content of a different kind (e.g., with a "quality score," which has a precedent on the AdWords side).
Or, the number of Web pages for your keywords might have grown at a much faster rate than advertiser demand.
Or, an economic slowdown may have affected your keywords or sector.
Or you could be feeling the impact of several different factors that may or may not include smart pricing. There's no way to be sure. In any case, the most important question to ask yourself isn't "Am I being smartpriced?", it's "Am I earning enough to justify keeping AdSense ads on my pages?"
Bounce rate may have something to do with it. I had a site teeter around the 50% range a few months ago and it seemed to be pennies a click on the high side of 50 while jumping by 500% when under 50%.
Same traffic, up to 500% differences in payout, analytics shows the same ads were clicked.
Thats not definitive proof of course. It's also important to note that if one of your sites gets smart priced it "feels" like all of your sites do simultaneously at times.
|How do you know if you have been smartprice? |
If you are using adsense you have been smartpriced ;)
|If you are using adsense you have been smartpriced ;) |
Actually, that might have been true after smart pricing was introduced but before Google allowed separate bidding for search and content ads. Only Google knows. I'd guess that it isn't true (or is less common) now that advertisers can bid less for ads on the content netwok.
Just to add my two cents. I know smart pricing is hurting some publishers, but, I think it's in the overall interest of the network. We're a big AdSense publisher but also a big AdWords advertiser. We mainly run our big AdWords campaigns in Q4. Last year, we wouldn't run on the content network because it just wasn't converting. However, this year, I believe because of smart pricing, we're actually spending more money on the content network than on the search side of things, and even bidding more in some cases.
As an AdSense publisher, while I cringed a bit initially at the idea of smart pricing, I think long term it's good for people in the network. While we might be seeing short or even semi-long term drops in earnings, over the long haul, I think this is increasing advertiser confidence in the content network which is ultimately going to mean more bidders, and higher CPCs for those quality sites that are running AdSense.
I suspect my sites have been smart priced lately in a good way. I've been trying to be more analytical about which topics to focus on for new pages and updates. Interestingly, my overall CPC has been much better as well. It may be a short term coincidence or perhaps an unexpected side benefit.
[edited by: Jane_Doe at 4:48 pm (utc) on Nov. 28, 2007]
|As an AdSense publisher, while I cringed a bit initially at the idea of smart pricing, I think long term it's good for people in the network. |
Finally somebody who is an advertiser speaks to give this forum balance. Thank you.
It seems a lot of publishers don't realize how many advertisers deliberately opted out of the Content Network, and did so because it wasn't converting.
I suspect so many advertisers opted out, and many more were thinking about it, Google realized the only way to keep them was smart pricing.
It really isn't because Google is bad or mean. They're just following the direction of the advertisers and trying not to lose clients.
If Google didn't have smart pricing, many more advertisers would leave the Content Network, and publisher income would be down even further.
Does anyone have official Google stats on the percentage of advertisers who: 1) use Search only; 2) use Search and Content?
Just to add something...
I'm more inclined now to think smart pricing can be determined in part by traffic; i.e: higher traffic sites are more likely to get smartpriced.
A few of my sites were 950d (see thread in Google News Forum), resulting in major SERP drops, which still continue several weeks later.
Of course you'd expect corresponding Adsense revenue drops, but actually revenue stayed about the same, because my EPC went up (smart pricing hit in reverse). This is on a site which hasn't been changed in over a year.
On another site which has a seasonal section, when the high season comes (not Christmas), and traffic spikes, smart pricing hits, and the EPC goes way down.
Yesterday, I've got 4 clicks for a total of $0.15
I'm definitely smart-priced.
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