homepage Welcome to WebmasterWorld Guest from 54.197.215.146
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Become a Pro Member
Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

This 161 message thread spans 6 pages: 161 ( [1] 2 3 4 5 6 > >     
November 2007 eCPM changes part 2
comment on recent CPM drop
frakilk




msg:3503619
 12:01 pm on Nov 13, 2007 (gmt 0)


System: The following 30 messages were cut out of thread at: http://www.webmasterworld.com/google_adsense/3489141.htm [webmasterworld.com] by engine - 12:12 pm on Nov. 16, 2007 (utc 0)


After seeing roughly a third cut from both my account and now my brother's account and imagining how many others it has happened to also it is going to be very interesting to observe Google's 4th quarter earnings. Hmmm I predict a large increase somehow.

 

HuskyPup




msg:3504684
 3:13 pm on Nov 14, 2007 (gmt 0)

I wrote Monday:

Core site 1 Leaderboard: EPC at the bottom of normal EPC
Core site 1 AdLinks: -20% off the bottom level of normal EPC

Core site 2 Leaderboard: +50% from the top level of normal EPC
Core site 2 AdLinks: -60% off the bottom level of normal EPC

Many .cn, co.uk, .eu, .in etc all -60% off the bottom level of normal EPC

Tuesday definitely saw an improvement for me overall however my AdLinks were still 20% off the bottom of normal EPC. Leaderboard EPC varied again from normal to top of the expected range.

Traffic was as expected but my CTR is still down by 15.4% in comparison to pre-Glitch therefore total earnings for the clicks were about 80% of normal.

Today, Wednesday, so far I'm seeing further improvements with overall CTR and eCPM at normal levels! Heavens, if this continues I may actually have a normal day...ROFL...

I'm beginning to feel that, in my sector, advertising CPC has been cut back since the ads usually seen in AdLinks used to have a reasonable EPC however it is now very noticeable that their values are much less.

Looking at it from our own retail B&M business our company is pedal to the metal and has closed its order books for Xmas supply, orders are now being taken for January/February 2008 supply.

Our export B&M business is very much in the same position which is obviously very encouraging however I do know of a lot of my widget competitors are not in the same situation.

Perhaps they ought to be advertising on my sites? Time for a newsletter methinks:-)

Go60Guy




msg:3504972
 7:33 pm on Nov 14, 2007 (gmt 0)

Getting back to eCPM, my recent experience is that it's often abysmally low one day and impossibly high the next. And this is from a multitude of sites I have running AdSense. This situation has prevailed long enough to ask whether the sorts of things we're seeing are simply a new AdSense reality, i.e. is it now futile to expect to return to business as usual?

europeforvisitors




msg:3505059
 9:03 pm on Nov 14, 2007 (gmt 0)

is it now futile to expect to return to business as usual?

It seems to me that, in an auction-based system, ups and downs (sometimes extreme) are business as usual.

If you're comfortable speculating on pork bellies, you'll do just fine with AdSense. :-)

HuskyPup




msg:3505074
 9:20 pm on Nov 14, 2007 (gmt 0)

is it now futile to expect to return to business as usual?

Insofar as I am concerned I am definitely seeing an improvement today, already I've earned as much as my best day since The Glitch happened...we'll see what the next 12 hours brings!

ups and downs (sometimes extreme) are business as usual.

However extremes such as these have never been seen before by any of the many long-term AdSense publishers posting here.

I am still seeing very strange metrics though with Core Site 1's EPC much lower than Core Site 2's even though they are showing the same ads (from what I can see) when all year Core Site 1's EPC average has been higher than Core Site 2's.

This afternoon I checked many of my sites and it was very noticeable that the leaderboard ads hardly changed from one site to another and as I've written previously my AdLinks have been paying a lot less EPC.

Is this an AdSense cookie problem that someone wrote about in one of the threads here?

Are my visitors haveing to resort to lower paid AdLinks clicks to see alternative ads?

Just a thought.

con771




msg:3505196
 11:20 pm on Nov 14, 2007 (gmt 0)

Today has seen a full 50% drop in ecpm for me from early Oct levels....What is going on? This is way to crazy!

ArtistMike




msg:3505199
 11:22 pm on Nov 14, 2007 (gmt 0)

reset your channel names... see what happens.

con771




msg:3505204
 11:31 pm on Nov 14, 2007 (gmt 0)

how do you reset channel names?

Go60Guy




msg:3505205
 11:36 pm on Nov 14, 2007 (gmt 0)

However extremes such as these have never been seen before by any of the many long-term AdSense publishers posting here.

That's what I was referring to. Heretofore, there were fluctuations, but never so pronounced as they've been recently. Since this phenomenon has been seen now for probably a couple of months (correct me if I'm wrong), should we expect wide eCPM swings now as we go forward?

grigoroo




msg:3505206
 11:36 pm on Nov 14, 2007 (gmt 0)

My ecpm with about half of my normal page impressions is about twice the average for November, but I've had good starts most days although they don't usually stay good this long into the day. We'll see. There's still time for the bottom to drop out. My CTR is also higher than any day this month.

ArtistMike




msg:3505285
 1:43 am on Nov 15, 2007 (gmt 0)

AdSense Setup -- Channels -- Edit Settings -- Then just change the name slightly and resave.

con771




msg:3505607
 12:26 pm on Nov 15, 2007 (gmt 0)

its official, Yesterday saw my worse ecpm in 1 1/2 years! Down a full 50%

"Artistmike" I've reset the channels. Have you noticed any results from this?

ArtistMike




msg:3505647
 1:34 pm on Nov 15, 2007 (gmt 0)

I personally have noticed a good jump in the price of the cpc when I reset the channels. Sometimes it does not last for too long and the price goes back down, then I go in and change the name of the channel again. For me it seems to help.

Mike

chrisv1963




msg:3505697
 2:17 pm on Nov 15, 2007 (gmt 0)

ArtistMike: If you reset the name of your channels, do you need to change the adsense code on all your webpages also?

Content_ed




msg:3506044
 8:12 pm on Nov 15, 2007 (gmt 0)

As predicted, our brief return to normaility was in fact the exception. Simply getting a lower eCPM from G, advertisers, CTR and site unchanged,

ArtistMike




msg:3506085
 8:57 pm on Nov 15, 2007 (gmt 0)

I don't change the code on the pages, I just change the name of the channel slightly. Add a dash or take a dash out of the name.

ArtPage-Ads
ArtPage--Ads

See, nothing more than that... very easy.

Mike

surfgatinho




msg:3506208
 10:57 pm on Nov 15, 2007 (gmt 0)

Hmmm, just compared my earnings with the same days last year.
Earnings were the same, click through is a little higher, BUT page views is almost double, i.e. twice as many clicks/half the eCPM.

Conclusion, either the recession is here already and advertisers are cutting back OR Google are stiffing us!

cmendla




msg:3506217
 11:10 pm on Nov 15, 2007 (gmt 0)

Hmmm, just compared my earnings with the same days last year. Earnings were the same, click through is a little higher, BUT page views is almost double, i.e. twice as many clicks/half the eCPM.

I checked nov 1-15 07 against nov 1-15 06.

- Twice as many pageviews in 07
- about 15% more clicks in 07
- 30% lower CTR in 07
- ecpm is about half of what it was in 06
- Earnings in 07 are 10% less.

However, I had a really lousy day today.. I'm hoping for a click dump. Otherwise I didn't even make enough to walk into starbux much less buy coffee there. (maybe 7-11)

Part of the CTR (which affects ecpm of course) could probably be attibuted to pavlovian responses to all the MFA ads. That still doesn't explain the extent of the ecpm drop.

I'm hoping for some real competition to kick in at some point...

europeforvisitors




msg:3506230
 11:26 pm on Nov 15, 2007 (gmt 0)

Conclusion, either the recession is here already and advertisers are cutting back OR Google are stiffing us!

Have you considered a more obvious possibility? Namely, the likelihood that the number of pages with AdSense ads is growing faster than the growth in advertisers' budgets?

If hungry publishers and their pages are multiplying faster than the number of pie slices, the average slice inevitably becomes thinner.

almir




msg:3506236
 11:37 pm on Nov 15, 2007 (gmt 0)

6 months ago I could easily earn 100-120 $ with xx.#*$! impressions.

Last 10 days, I have 30 % more impressions, but I barely can catch 60-70 $

My CTR is half as it was, ECPM less than half

This starts to be really annoying

zjacob




msg:3506247
 12:05 am on Nov 16, 2007 (gmt 0)

Have you considered a more obvious possibility? Namely, the likelihood that the number of pages with AdSense ads is growing faster than the growth in advertisers' budgets?

If

1) the number of clicks stays the same and

2) publishers' share of the clicks stays the same, and

3) the advertisers pay the same amount per click,

it should not matter how many pages there are out there with Adsense ads, revenue-wise, for a CPC program.

The metrics I would look at are

1) how much advertisers are paying per click

2) how much has online advertising (total number of clicks) grown for my niche

3) what is my share of the total clicks for my niche

I would argue that all else being equal (as it seems to be from many comments in the past month), Adsense has an error on some part of their Adsense software (or they made intended changes to the same effect), which filters down to (many) publishers having lower CPM.

europeforvisitors




msg:3506259
 12:38 am on Nov 16, 2007 (gmt 0)

If 1) the number of clicks stays the same and 2) publishers' share of the clicks stays the same, and 3) the advertisers pay the same amount per click, it should not matter how many pages there are out there with Adsense ads, revenue-wise, for a CPC program.

It does matter, because the pool of clicks at any given price point will be divided among a larger number of pages and publishers. You can't assume that your allocation of high-paying, or even medium-paying, clicks is infinite. If your traffic growth outstrips the availability of high- or medium-paying clicks, you'll receive more lower-paying clicks, and your average EPC and eCPM will go down.

Also, even if total advertiser expenditures on Google's content network are growing every quarter, average cost per click may be shrinking for keywords where click supply exceeds advertiser demand.

Finally, other factors come into play, too: One obvious factor is smart pricing, but Google's compensation formula may also benefit some publishers more than others. Just because X% of revenues are distributed to publishers doesn't mean that all publishers receive the same share. The payout percentage could involve a sliding scale that rewards big producers, a reverse sliding scale that gives a boost to small publishers, or a system of variable percentages based on type of content , a "quality score," or something else. We just don't know. The only thing we do know is that the overall percentage of revenues paid to AdSense publishers changes very little from quarter to quarter.

HuskyPup




msg:3506267
 12:54 am on Nov 16, 2007 (gmt 0)

EFV - And this dramatic downturn happened to so many publishers across many industries all at the same time immediately after a maintenance weekend?

You can try and argue your point however it won't wash with many here who have been affected.

arpecop




msg:3506271
 1:02 am on Nov 16, 2007 (gmt 0)

I reseted one of my channel names and now it displays - everything 0 it's deffenitely a bug

europeforvisitors




msg:3506302
 2:04 am on Nov 16, 2007 (gmt 0)

EFV - And this dramatic downturn happened to so many publishers across many industries all at the same time immediately after a maintenance weekend?

We've been having reports of "dramatic downturns" for years, which shouldn't be surprising, since support forums--which this one is--inevitably attract more posts from people who are having problems than from people who aren't. (When was the last time you saw a new thread on the Google Search News forum titled "Another month, no change" or a thread on a Windows newsgroup titled "Vista isn't crashing, what could be right?")

Also, have you considered the possibility that any changes wrought by the "maintenance weekend" may have been aimed at certain types of content or publishers? Change happens. For all we know, Google could have tweaked its compensation formula to favor publishers who meet a certain profile at the expense of others. (Google uses profiling for search and AdWords landing pages, so why not for AdSense publishers?) Instead of blindly complaining that Google has "cut the payout," maybe the publishers who are affected should try to figure out what they have in common: e.g., type of content, number of ad units per page, percentage of traffic from Google referrals (as opposed to internal referrals), etc.

arpecop




msg:3506347
 3:43 am on Nov 16, 2007 (gmt 0)

<quote>e.g., type of content, number of ad units per page, percentage of traffic from Google referrals (as opposed to internal referrals), etc. </quote> summary - it affects more publishers ... it means when changing a color year ago does not affect your earnings ... now it happens ... there is a lots of happy threads too , if this one upsets you
excuse my english

martinibuster




msg:3506378
 4:47 am on Nov 16, 2007 (gmt 0)

We've been having reports of "dramatic downturns" for years...

EFV, ordinarily I'd agree with you on this point, but it's fairly clear that something extraordinary did happen. What actually happened is debatable and that's what this thread reflects. It is however true that it's not an across the board effect, whatever it was. The fact that it's more than the usual three or six suspects posting here is particularly notable.

Some people, like me, feel it's related to the economy, others feel it's tied to Google trying to squeeze more clicks for less money out of the publishers. I don't think we'll get to the bottom of what happened, or if it's related to Google, but it's pretty evident that something out of the ordinary happened beginning a few weeks ago last month.

surfgatinho




msg:3506523
 9:45 am on Nov 16, 2007 (gmt 0)

Have you considered a more obvious possibility? Namely, the likelihood that the number of pages with AdSense ads is growing faster than the growth in advertisers' budgets?

If hungry publishers and their pages are multiplying faster than the number of pie slices, the average slice inevitably becomes thinner.

I sort of see your point here but unless this happened overnight it doesn't explain the hit I've taken.

If this is the case then Adsense will become the victim of its own success with the sheer weight of low quality/MFA publishers forcing those who have a genuine interest in their field to look elsewhere for revenue.

newborn




msg:3506557
 10:48 am on Nov 16, 2007 (gmt 0)

Guys I concur with EFV. There has to be a strong reason why Google took this action. One thing is for certain in the past when something happened that Google Adsense Dept did not plan on they whistle blow on themselves, and apologize (at times profusely).

Google is most cagey about their search algorithm...HOWEVER, it cannot be denied that in 2-5 days all companies just reduce their advertising budgets simultaneously is not a realistic assumption. Martini, its just not logical! Most of these companies have been in business for a while and have retained earnings and would not sacrifice their brand while riding the oil wave (what goes up must come down!)

But Google IMHO has cut revenue share for publishers that are not meeting a specific standard. What that standard is who knows? Only ASA on this forum really knows and he is not a whistle blower. I have tried to supplement my income with all the Google Adsense Add-Ons, created a mobi version to my website used mobile ads, started adding You Tube Ads, Focus more on Referrals (Leads are good - Sales even better)

It is obvious that Google has adopted the attitude of the 1920's factory owners in New York that had so many workers, they said..."HA if we cut their pay we will always find more workers clamoring for a job! - so let them run". (in this case publishers and not workers) But we all know what happened to those companies that died a slow and painful death.

What I am saying is that we need a Adsense Union - Google cant just up implement a policy to cut our salary, no appreciation of the fact that we contribute to the largest revenue stream for Google. We need to vote for someone to take our best interest and say G either you do this or we will suspend ads across the entire network of publishers. I wish we had a Jimmy Hoffa here!

Anyway - Nothing lasts for ever we should all get used to that reality.

OnlyToday




msg:3506583
 11:11 am on Nov 16, 2007 (gmt 0)

Any argument that places the cause of this glitch external to AdSense is simply not worth my time. You guys can discuss this among yourselves if you like but my mind is made up based on the obvious evidence shown on my charts compared with the three years I've been observing these stats and other stats related to economic and online activity.

I'll check back from time to time and certainly will post any epiphanies that might benefit others similarly afflicted but I will not try to persuade those who present absurd theories. Google is not going to acknowledge this either and I haven't gained anything here except the (rather valuable) knowledge that many others are also experiencing these wild fluctuations.

Yesterday eCPM was fine, preceded by three bad days, those preceded by three good. CTR has not entirely recovered on any day since 10/17. AdSense still performs better than anything else I've tried, I'm coming to the conclusion that I'll have to adjust to this new reality for now.

added in edit: I posted the above before reading newborn's post. I concur, but organizing a union in the traditional sense is not workable and Jimmy Hoffa is still missing.

[edited by: OnlyToday at 11:19 am (utc) on Nov. 16, 2007]

This 161 message thread spans 6 pages: 161 ( [1] 2 3 4 5 6 > >
Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved