I had a conversation with a good friend this morning and in passing he mentioned being embarrassed about the adsense results of his latest project, a site about 4 months old.
We gave it a once over and it seemed like a good idea, it has lots to offer the visitor and his writing style is unique. No, its not a blog, its a widget enthusiast site. No forums, lots of news and how to's.
He told me he had gotten 21 "penny" clicks in a row and I assumed he meant clicks worth very little, he runs one ad block, the 300x250 text unit, like many others do. No, he litteraly eant penny clicks as in one cent clicks and it was easy to know he wasn't lying... his control panel said it all. Today... 21 clicks, 21 cents earned, no site targeting involved.
The minimum possible to be paid is 5 cents per click, or so I thought, and so Google is most definitely taking an 80% cut for themselves at the least in his case.
[edited by: JS_Harris at 9:01 pm (utc) on Nov. 7, 2007]