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Google AdSense Forum

This 103 message thread spans 4 pages: 103 ( [1] 2 3 4 > >     
AdSense Update Moved Me to Take Action
Response to Oct 20th Upheaval
incrediBILL




msg:3494835
 5:45 pm on Nov 2, 2007 (gmt 0)

I've been a massive AdSense supporter and cheerleader for years now but whatever happened on the Oct 20th update was all it took to shake my faith in the system. My site didn't go completely down in flames like I've read that has happened to others, it's still making respectable money, but something changed somewhere on the 20th that put a major dent in my earnings. Worse yet, the lack of response to my support email sent several days ago wasn't helping my mood any so I took action.

Since I didn't get a timely response from support, I decided to try other ad networks and YPN isn't doing too bad. The CTR isn't great because the ad targeting blows but the payout per click appears to be high enough for the few days I've tried it so it's all averaging out in the end.

I'm going to start some expanded A/B testing later today for the 2 networks and see which will pay out the best, but it's really sad that it's come to this.

Did Google crank up smart pricing, chase off advertisers with quality score nonsense (while letting domain parks litter the ads!), or did they just take a bigger pay cut out of the ad sales?

Don't know, don't care, but I'd call it not-so-smart-pricing as they just lost 50% of my pages and maybe 100% based on the results of my testing.

[edited by: incrediBILL at 5:47 pm (utc) on Nov. 2, 2007]

 

JamesR3




msg:3494842
 5:51 pm on Nov 2, 2007 (gmt 0)

I have it on good authority that the Google/publisher revenue split has not changed. I do not think this is anything Google has done on purpose. It is either a bug, or an unintended consequence of a smart pricing change.

incrediBILL




msg:3494847
 5:58 pm on Nov 2, 2007 (gmt 0)

I have it on good authority that the Google/publisher revenue split has not changed

I didn't think that it had, but it's good fodder to toss out there ;)

The upside is I've been procrastinating to check the competition just because AdSense had been so good nothing else could compare and that appears to no longer be the case.

C'est la vie!

nrep




msg:3494849
 5:58 pm on Nov 2, 2007 (gmt 0)

I too sent an e-mail to my google rep and got no response - the first time this has happened.

I've been really pleased with google up to now, but I just wish they'd come clean and explain what has happened. i.e. is this something we can expect to continue, a temporary blip etc...? Things like this are going to change the way many of us operate should they be long term.

nondescriptive




msg:3494851
 5:59 pm on Nov 2, 2007 (gmt 0)

I have it on good authority

Could you elaborate?

frakilk




msg:3494852
 5:59 pm on Nov 2, 2007 (gmt 0)

I'm in Europe so YPN is not available to me yet but this last week or so would have been enough to perform some serious A/B testing between the two. I can't say it often enough, there needs to be more competition in the contextual ad marketplace.

JamesR3




msg:3494858
 6:07 pm on Nov 2, 2007 (gmt 0)

Could you elaborate?

I'm checking. If I can get permission, I will.

masterchief




msg:3494862
 6:09 pm on Nov 2, 2007 (gmt 0)

Definitely something happened on Oct 20-21, we have been with adsense from the beginnig of the program and have never seen a drop in earnings like this one. Seems every maintenance means less $$$

nondescriptive




msg:3494867
 6:11 pm on Nov 2, 2007 (gmt 0)

I'm checking. If I can get permission, I will.

sweet! I've been starving, living off the meager scraps of info G feels inclined to toss to the dogs.

HuskyPup




msg:3494881
 6:23 pm on Nov 2, 2007 (gmt 0)

Definitely something happened on Oct 20-21

The one positive thing about all of this is we're all agreed on when it happened, some on the 19th however all of us definitely around the same date.

I've reintegrated my two core sites, core site 2 has come back very strongly today and doing what it has never done before, out perform core site 1 which is still wallowing in the mire with a 50% reduction in CTR therefore eCPM, HOWEVER its EPC is back to normal levels.

They really did make a mess of things whatever it is they did!

And I have still had no response from them in 6 days either.

oddsod




msg:3494926
 6:51 pm on Nov 2, 2007 (gmt 0)

I haven't been an Adsense cheerleader by any stretch and have often criticised them here on WW. However on this occasion I must chip in to say that EPC from Oct 20 to now is slightly above the average for Oct 1-19.

Because I'm seeing that on several accounts, all with a rich range of sites on them, I am inclined to believe that something did change around that date. In my case, it seems to have resulted in a small increase, so small that some may consider it statistically insignificant.

Hope you find what you're looking for, Bill.

incrediBILL




msg:3494941
 7:03 pm on Nov 2, 2007 (gmt 0)

Hope you find what you're looking for, Bill.

I had what I was looking for, now I'm looking for something close, but thanks for the sentiment.

I was never a greedy publisher chasing mesothelioma but I also know what my traffic is worth and I've been pushing direct advertising much harder lately and if push comes to shove, all the contextual ads will get the boot as that's prime real estate on my site.

That real estate has value and when the revenue drops below that value whatever isn't working gets the boot, just like banner ad networks and affiliates got the boot when they didn't pay due to ad blockers.

If AdSense rebounds I might toss YPN, but the total void in tech support response since this happened is making me think I've got room for 2 players now.

[edited by: incrediBILL at 7:06 pm (utc) on Nov. 2, 2007]

iwannano1




msg:3494971
 7:49 pm on Nov 2, 2007 (gmt 0)

Same here I tried almost everything but nothing since last update my ecmp amd overall income is down. However on OCT-29 everything seem to back and earn good money but again next day it went hell. Can any one confirm OCT-29 as the only good day since OCT-19?

Oh at least you guys have YPN option, publisher outside USA have no other option. Hope G will fix this soon.

incrediBILL




msg:3494976
 7:56 pm on Nov 2, 2007 (gmt 0)

Oh at least you guys have YPN option

Not a great option as YPN looks like it needs some serious work on the targeting but it's better than a kick in the head.

drall




msg:3495017
 8:44 pm on Nov 2, 2007 (gmt 0)

We had a similar drop across our whole network around that time frame as well as the hundreds of others who posted about it.

We asked our rep if we had been smartpriced and was flat out told NO.
As our rep said, "your stats look great from advertisers side of the metrics and I can see no smartpricing taking place".

So if our revenue was cut in half across our network of sites, and it was on each and every site and it all occured at once this removes the whole ups and downs in the system theory. No way thousands of clicks a day across thousands of verts on 6 authority sites all dropped by the exact same percentage.

That is simply impossible...

1. Our rep says we are not smartpriced.
2. It is impossible that over 4000 clicks a day across thousands of areas all dropped at once by the exact same percent in epc.
3. Nothing has changed with traffic or sources or anything.

The only conclusion one can reach is Google decided to change the revenue share which our rep cannot disclose.

Sadly like you we started moving inventory over to Yahoo which is not so great for targetting but as you have seen can be great with EPC so it is what it is.

I have a handicapped son and made a great post a few years back about how they have enabled us to take care of him in ways I could have not otherwise but I can sadly say things are changing over there at the plex and the love is fading fast.

Swanny007




msg:3495018
 8:45 pm on Nov 2, 2007 (gmt 0)

Any suggestions for something besides YPN? I'm in Canada and 85-90% of my site's traffic is from the US. But they said no... so what's left for people in my position? I quit my day job earlier this year and I'm feeling the pain of the October AdSense Slump (OAS). Can we give it that nickname, please? LOL

incrediBILL




msg:3495019
 8:48 pm on Nov 2, 2007 (gmt 0)

Just got a canned response from AdSense with the usual spiel about "analyzing data across our networks", potential advertiser ROI, etc. and that's suddenly different on my site after 3-4 years?

BS alert!

Scurramunga




msg:3495020
 8:48 pm on Nov 2, 2007 (gmt 0)

I'm down to one ad block and I'm still making the same amount of revenue. Go figure.

[edited by: Scurramunga at 9:07 pm (utc) on Nov. 2, 2007]

zjacob




msg:3495042
 9:08 pm on Nov 2, 2007 (gmt 0)

there needs to be more competition in the contextual ad marketplace.

November 6, next Tuesday, might be the day when everything changes when Facebook is rumored to release their SocialAds ad network.

If they combine contextual (on-page) information to FB users info that is stored in a cookie, we could see ad targeting on level never seen before.

However, if they target the users based only on data on the cookie, I wouldn't expect too much from the network.

[valleywag.com...]

Scurramunga




msg:3495046
 9:15 pm on Nov 2, 2007 (gmt 0)

So if our revenue was cut in half across our network of sites, and it was on each and every site and it all occured at once this removes the whole ups and downs in the system theory. No way thousands of clicks a day across thousands of verts on 6 authority sites all dropped by the exact same percentage.

I always considered the "google gives itself a payrise" theory as pure conspiricy theory. Now it's beginning to look almost plausible with every new day.

Content_ed




msg:3495052
 9:25 pm on Nov 2, 2007 (gmt 0)

I always considered the "google gives itself a payrise" theory as pure conspiricy theory. Now it's beginning to look almost plausible with every new day.

So did I, until we lost about a third of our revenue with no better explanation. But once you start to think about it, you have to ask yourself from a capitalist standpoint, why should they pay us more than they have to? And if you were running Adsense and came to that conclusion, what better way to roll it out than with A/B testing? I don't think they'd give a hoot about keeping us in the dark, but if they announced, "We'll be taking a bigger share of the revenue now" they wouldn't get very good data because people would act with their hearts rather than their heads. This way (if it is the way) they find out what works for both parties, without the mice having a Google Maps view of the maze. That's no a conspiracy, it's a business decisiion.

BTW, I finally got around to looking at October 2005, and it was within a tenth of a point for eCPM as October 2006.

JamesR3




msg:3495060
 9:30 pm on Nov 2, 2007 (gmt 0)

I find it unlikely that they would do that in one fell swoop, making it so obvious and making everyone angry. This magnitude of decrease is enough to cause people to jump ship, which is certainly something they do not want.

Jon_King




msg:3495062
 9:34 pm on Nov 2, 2007 (gmt 0)

I'm in the same boat. Numerous industrial sector sites (in the program from the beginning) now with a 20-30% drop in revenue. A cursory review of the advertisers and CTR shows numbers essentially the same historically except that business.com is now showing up on all of my sites... Maybe cut rates and high placement to major spenders?

calman




msg:3495074
 9:40 pm on Nov 2, 2007 (gmt 0)

What do we know:

1) Something significant happened concerning a negative revenue push to some publishers on approximately October 19-20.

2) Google suggests that the simultaneous channel reporting problem had no impact on aggregate revenue reporting, but some publishers remain suspect.

3) This change has impacted, at minimum, a noticeable minority of publishers.

4) Many of the publishers impacted are of a significant size such that their sole source of revenue is from website publishing.

I suspect that it might be possible for Google to make some sort of statement concerning the nature of what is happening to these publishers without disclosing any business secrets or threatening their competitive position. For example, has their been a significant shift in the supply demand curve for contextual ads because of the worsening economic situation in the US? If this is happening, they will eventually have to release this information to the investment community at any rate.

One of the best lessons that I learned in my forty years in business prior to my retirement is that a lack of visibility with both customers and employees can have unfortunate consequences. They begin making decisions in a vacuum, and many of the decisions taken are not really desired by either party.

I really do not want to come down too hard on Google; because on a macro level, I have been very happy with how I have been treated by them. I just think that, in this instance, a little bit of visibility and open communication would be useful and to Google's ultimate benefit.

rundhc




msg:3495112
 10:34 pm on Nov 2, 2007 (gmt 0)

Whenever my Adsense earnings take a ridiculous dive, as they are doing right this second, I switch over to YPN for a few days. After a few days, I check back in with Adsense to see if they are doing a credible job. Usually it is.

Hobbs




msg:3495125
 10:50 pm on Nov 2, 2007 (gmt 0)

Very well said calman
But I am afraid they probably believe that transparency could lead to accountability or unmeasured consequences, I wouldn't be too optimistic if I were you given how they've dealt with historic search engine and AdSense issues, once again wish I am wrong.

Bill:
You must be nuts to contact them and expect a reply given the flood of open tickets they have right now, I can't believe you actually got pissed they did not respond.

Web_speed




msg:3495130
 10:54 pm on Nov 2, 2007 (gmt 0)

Did Google crank up smart pricing, chase off advertisers with quality score nonsense (while letting domain parks litter the ads!), or did they just take a bigger pay cut out of the ad sales?

With Googzila's share price at $700+ the hunger just gets greater and greater.

Not only they are taking a much bigger cut now...they do so with a smile. Pulling down their ads and replacing by other networks is the only way to send a loud and clear message.


trinorthlighting




msg:3495131
 10:55 pm on Nov 2, 2007 (gmt 0)

Ours actually increased a bit. Did your advertisers change? One or two larger advertisers who stop advertising in your niche could affect it.

incrediBILL




msg:3495147
 11:20 pm on Nov 2, 2007 (gmt 0)

I'm still a bit steamed that with the kind of money I've been making via AdSense this year, meaning Google did OK by me as well, that an email with serious concerns from a long term loyal partner and evangelist only rates a canned reply full of meaningless platitudes...

There was something else in the email that truly frosted me over.

<frosted rant>
I won't go into specific details at this time because it wasn't about my site or the Oct 20th changes. What I will say though is the comment made me think about little Google Serfdoms, passing the buck and kicking it back to the customer to do the passing and follow through. What that says to me is that either I got someone lazy or inexperienced answering my email or there is now an inter-departmental power grab going on and neither are good for the long term health of AdSense.

The correct answer for good customer service is always "I'll look into that for you and get back to you with an answer" and not punting back to the customer to do your damn job for you.
</frosted rant>

[edited by: incrediBILL at 11:21 pm (utc) on Nov. 2, 2007]

trinorthlighting




msg:3495150
 11:27 pm on Nov 2, 2007 (gmt 0)

Hey Bill,

I just checked referals lists for our niche, some of our large advertisers moved completely to PPA campaings recenty and are not even doing site advertising anymore. Our niche usually goes up this time of year, but I can see a lot of people are switching over.

This 103 message thread spans 4 pages: 103 ( [1] 2 3 4 > >
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