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Google AdSense Forum

This 103 message thread spans 4 pages: < < 103 ( 1 2 [3] 4 > >     
AdSense Update Moved Me to Take Action
Response to Oct 20th Upheaval
incrediBILL




msg:3494835
 5:45 pm on Nov 2, 2007 (gmt 0)

I've been a massive AdSense supporter and cheerleader for years now but whatever happened on the Oct 20th update was all it took to shake my faith in the system. My site didn't go completely down in flames like I've read that has happened to others, it's still making respectable money, but something changed somewhere on the 20th that put a major dent in my earnings. Worse yet, the lack of response to my support email sent several days ago wasn't helping my mood any so I took action.

Since I didn't get a timely response from support, I decided to try other ad networks and YPN isn't doing too bad. The CTR isn't great because the ad targeting blows but the payout per click appears to be high enough for the few days I've tried it so it's all averaging out in the end.

I'm going to start some expanded A/B testing later today for the 2 networks and see which will pay out the best, but it's really sad that it's come to this.

Did Google crank up smart pricing, chase off advertisers with quality score nonsense (while letting domain parks litter the ads!), or did they just take a bigger pay cut out of the ad sales?

Don't know, don't care, but I'd call it not-so-smart-pricing as they just lost 50% of my pages and maybe 100% based on the results of my testing.

[edited by: incrediBILL at 5:47 pm (utc) on Nov. 2, 2007]

 

maximillianos




msg:3496788
 3:22 pm on Nov 5, 2007 (gmt 0)

No noticeable change on our sites... so as some others have stated, it is not a across the board problem... yet.

HuskyPup




msg:3496882
 4:52 pm on Nov 5, 2007 (gmt 0)

but my guess is that G has had some monumental internal data screwup/loss

I'm definitely believing this insofar as I am concerned just by analysing some of my channels data.

For instance I have one channel that has averaged +/-250 page impressions per day for a year with never a day less than 100 however:

October 23 - 29
October 24 - 0
October 25 - 40

Normal?

I would say that this is statistically highly unprobable however made possible by an almighty FUBAR which is continuing to this day for some of us.

moTi




msg:3496900
 5:04 pm on Nov 5, 2007 (gmt 0)

no changes on oct 20th for me either. everything normal.

in addition to the other possible reasons:
maybe google has sorted the sites of those affected into another "ad value category"?

especially since the last months it seems to me that google, instead of strictly looking at the keywords, more and more classifies websites by theme like dmoz. so if your site is about widgets you can not optimize for off-topic keywords any more, only for your niche keywords.

now if you are in a certain category you only get certain ads for example "world/continent/country/category/sub-category/sub-sub-category". look at the cpa interface, that's exactly how it works there.

because different themes are differently worthwhile for the advertisers, these ads have a certain payout level. maybe your sites were moved into a cheaper category, so you also get cheaper ads. or google has reorganized the categories lately.

did your advertisers change?

HuskyPup




msg:3496901
 5:10 pm on Nov 5, 2007 (gmt 0)

did your advertisers change?

The only thing that has changed across my sites is AdSense, absolutely nothing else.

maybe your sites were moved into a cheaper category,

My advertisers have advised me that they have not changed their CPC nor adspend.

incrediBILL




msg:3496981
 7:08 pm on Nov 5, 2007 (gmt 0)

because different themes are differently worthwhile for the advertisers, these ads have a certain payout level. maybe your sites were moved into a cheaper category, so you also get cheaper ads. or google has reorganized the categories lately.

Now that I've had time to watch if a couple of weeks, the payout per click is averaging about the same but I'm being flooded with CRAP ads for CRAP sites for domain parks and junk like that.

The ads suck and people just don't click on them and if they did they'd be pissed!

Don't know if I'm a target somehow but I can't even keep up with them anymore.

[edited by: incrediBILL at 7:08 pm (utc) on Nov. 5, 2007]

Jon_King




msg:3497110
 9:48 pm on Nov 5, 2007 (gmt 0)

Oh Crap! Bill you are right. I just took a look and trash, nothin' but trash advertisers.

trinorthlighting




msg:3497207
 11:38 pm on Nov 5, 2007 (gmt 0)

Bill, just curious, do you get international advertisers? The value of the dollar has dropped recently.

koan




msg:3497234
 12:17 am on Nov 6, 2007 (gmt 0)

Bill, just curious, do you get international advertisers? The value of the dollar has dropped recently.

If the US dollar drops, international visitors are actually worth more.

IanCP




msg:3497254
 12:37 am on Nov 6, 2007 (gmt 0)

The ads suck and people just don't click on them and if they did they'd be pissed!

Out of all the posts across many threads this is one thing I can agree 100% with because it is also my direct experience and accompanied by decreased CTR which affects all else.

But?

But why "oliver sudden"?

trinorthlighting




msg:3497314
 2:00 am on Nov 6, 2007 (gmt 0)

The US dollar drops, then the exchange rate drops. If the exchange rate drops, it does affect adsense.

IanCP




msg:3497323
 2:20 am on Nov 6, 2007 (gmt 0)

Can't see it affecting AdSense adversely. US advertisers don't pay a cent more yet overseas advertisers find it cheaper.

Assuming any particular keywords still remain at the same $US rate and are not moved up accordingly in which case we'd have seen more which we haven't.

trinorthlighting




msg:3497351
 3:21 am on Nov 6, 2007 (gmt 0)

If you have an ad sense site in the US, and you get UK visitors clicking on UK targeted advertisements, the UK advertiser pays in GPB it certainly does have an affect for the publisher getting paid in the US. Just as if it was the other way around.

The USD is not exchanging good, in some cases it is as much as 20% depending on the currency and country.

HuskyPup




msg:3497363
 3:46 am on Nov 6, 2007 (gmt 0)

If you have an ad sense site in the US, and you get UK visitors clicking on UK targeted advertisements, the UK advertiser pays in GPB it certainly does have an affect for the publisher getting paid in the US. Just as if it was the other way around.

What? Do you actually know how much UK advertisers are paying? I do!

Crock, you're talking crock.

To take your example I can assure you that UK/European advertisers are paying much MORE than US advertisers, in actual fact in my widget trade DOUBLE that of a year ago, yet what do I/we see of that differential increase?

Zilch, absolutely nothing, denada, niente, nichts, errr do I need to mention who's getting this beneficial increase in ad revenue?

You may have not been affected however you'd better hang on to your hat since when/if it arrives I bet you'll be here with the rest of us wondering what the heck it is you've done to deserve this!

Pi$$ed off, you bet, I'm getting angrier and more vocal by the day.

sutrostyle




msg:3497364
 3:48 am on Nov 6, 2007 (gmt 0)

For many publishers, there was an overnight 40-50% ecpm drop. there was certainly no such thing for the dollar exchange rate, because if there was, we would probably be worried about things more grave than adsense ecpm drop now...

dataguy




msg:3499596
 1:25 pm on Nov 8, 2007 (gmt 0)

We've had about a 20% eCPM drop in October. A few things stand out to me, though I'm not sure if it's universal.

First, I have heard a number of people say they have increased earnings by reducing the number and/or size of their AdSense ads. On my account I can see that the medium rectangle now out performs the large rectangle, which has never happened before. Traditionally it has been assumed if your earnings go up when you reduce the number of ads displayed, this means that there isn't enough high-paying ads to fill all the ad slots. There used to be...

Second, my EPC has pretty much remained constant. My CTR has gone down, which almost completely accounts for my drop in eCPM. Traditionally it has been assumed that if CTR drops, then either ad targetting is off or there is a lack of relavent ads.

Because of these two things, I believe the the issue is that for some reason there is a lower ad inventory available right now. If this is true, what happened to all the ads?

celgins




msg:3499698
 3:36 pm on Nov 8, 2007 (gmt 0)

If this is true, what happened to all the ads?

Maybe Google is cleaning up its ad inventory by removing ads with bad ad copy; ads that lead to MFA sites; or ads that lead to low quality sites.

dollarshort




msg:3499842
 5:44 pm on Nov 8, 2007 (gmt 0)

Welcome to the club, this has been going on since last november for me, I'm down over 50%, stuck in the mud, looking into new areas with higher earnings per click. I think I will stick with adsense though. I use Sedo for domain parking with ok results.

zett




msg:3499902
 6:47 pm on Nov 8, 2007 (gmt 0)

Maybe Google is cleaning up its ad inventory by removing ads with bad ad copy; ads that lead to MFA sites; or ads that lead to low quality sites.

The Preview Tool tells me something else (for my sites). In foreign/remote markets (i.e. not US, UK, Canada) I am still seeing many MFAs, parked pages, and otherwise highly questionable sites being advertised. There seem to be "new advertisers" popping up every day.

biscuit




msg:3499917
 7:00 pm on Nov 8, 2007 (gmt 0)

Just another contrarian - things have been considerably better for us since Oct 20. I just put it down to the fact that the year's seasonal upswing was starting early. But up 10-20% here.

As they say in UK share dealing adverts - the value of your shares/clicks can go down as well as up. Due to ... the weather, the moon being in Sagittarius, the state of the financial markets? If anyone gets it figured out, let me know, and we'll make a killing together.

sutrostyle




msg:3501888
 2:03 am on Nov 11, 2007 (gmt 0)

Signed up for YPN, as well as for RightMedia. RightMedia looks very promising.

ann




msg:3501897
 2:36 am on Nov 11, 2007 (gmt 0)

Just when I thought it couldn't get any worse along comes another maintenance>>>> Shakes head and walks away>>>>

Ann

MikeNoLastName




msg:3501909
 3:09 am on Nov 11, 2007 (gmt 0)

This is the first time I've accessed this thread (as I usually tend to only come in here when things are going badly - today was an exception as things are going reslatively fine - and CPM is actually up a wee bit for once) and I'm happy to say this thread has MADE MY DAY!

I'm actually finally happy to see that some of the people who have in the past poo poo'd my comments about CPM and earnings being steadily down since a certain reported event in March 2007 due to a specific Adsense bug reason (simply because it was not happening "ACROSS THE BOARD"), are finally feeling the same trend. See some of my past posts over the last 6 months to see what I mean. Yes there CAN be errors which do NOT affect EVERYONE equally! Simply because they may not be using all the same features in the same way.

BTW, this "multiple channel reporting issue" (first I heard of it mentioned here, probably since I haven't been in here in a couple weeks, so I'll have to search for more info on this forum) sounds exactly like the issue _I_ reported to GAd support with specific examples, a few weeks ago... HAAA! Guess what OUR stats went up shortly thereafter. I only regret they haven't sent me more recompense for finding THEIR bug!

daviduk




msg:3502012
 9:15 am on Nov 11, 2007 (gmt 0)

Hi,

I also suffered from the October channels messs, but emailed adsense and they rectified things quite quickly. However since then my earnings have halved, ECPM has dropped from roughly 3 to 1.5. I emailed adsense for a full explanation at first they said nothing, however I pushed quite hard because this really annoyed me, I got this response.

<paraphrase>They assured me my channels are working correctly and that the proper adjustments have been made for past days.

Thay also explained data is constantly analysed and conversion is a factor.</paraphrase>

So as 1 of my sites is an online sales site I'm being penalised for this, my clicks are worth less as a result, throughout all my domains.

Now something else is up, as I also control the adwords account, I have noticed no change in content network data stats, which should have shown a rapid improvement. I have also contacted some other webmasters that advertise on our site and they have seen no changes either, the average cost per click has not changed. It looks to me like google is taking the money from me and not passing it back to the google advertisers. I'm looking to move away from adsense and adwords as a result.

Dave

[edited by: jatar_k at 2:28 pm (utc) on Nov. 11, 2007]
[edit reason] no email quotes thanks [/edit]

sutrostyle




msg:3502017
 9:27 am on Nov 11, 2007 (gmt 0)

it looks to me like google is taking all the money from me and not passing it back to the publishers

Either that, or a change in smart pricing algorithm (as their response suggested), where the same revenue is redistributed differently among different publishers- there may be a group for which ecpm went UP on oct 20.
One good thing about direct.rightmedia.com is that their cut is displayed for the publisher- it is 35-40%.

JamesR3




msg:3502113
 1:54 pm on Nov 11, 2007 (gmt 0)

One good thing about direct.rightmedia.com is that their cut is displayed for the publisher- it is 35-40%.

That's quite high. I think most people speculate the Google's is 20%, and 20% is a normal number in the conventional advertising industry for commissions on ad purchases. I would hazard to say that at 35-40% they CANNOT be better than AdSense -- I just don't believe that anyone has a stable of advertisers, or contexual matching, that is so much better than Google's that they can take a commission that is twice as large and still be competetive. If they did, Google would just buy them ;)

TheDream




msg:3502130
 2:38 pm on Nov 11, 2007 (gmt 0)

If they did, Google would just buy them

Google cannot buy them as "Yahoo! Announces Completion of Right Media Acquisition".

So yes Yahoo thinks they are good.

HuskyPup




msg:3502747
 2:18 pm on Nov 12, 2007 (gmt 0)

Rightmedia

your current non-premium inventory volume is at least 100-million impressions monthly,

They're joking, right, or have I missed something?

sutrostyle




msg:3503088
 8:36 pm on Nov 12, 2007 (gmt 0)

They're joking

I think they are- our volume is only 3m page impressions monthly- I went to direct.rightmedia.com and was able to get the code automatically without problems.

Scurramunga




msg:3503640
 12:48 pm on Nov 13, 2007 (gmt 0)

Thay also explained data is constantly analysed and conversion is a factor

As I suggested in another thread; could it be that Adsense now adopts a more conservative approach with regards to what consitutes a valid click? If this is the case I think that it would be fair to assume that advertisers will certainly not see a direct change on the individual cost of clicks.

FourDegreez




msg:3503687
 1:59 pm on Nov 13, 2007 (gmt 0)

could it be that Adsense now adopts a more conservative approach with regards to what consitutes a valid click?

Wouldn't that have had an effect on most or all publishers?

zett




msg:3503689
 2:02 pm on Nov 13, 2007 (gmt 0)

Wouldn't that have had an effect on most or all publishers?

Not necessarily. If you have been implementing Adsense in its intended way (i.e. not blended, only natural traffic sources) then you might not notice a change, or just very little.

This 103 message thread spans 4 pages: < < 103 ( 1 2 [3] 4 > >
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