panos
msg:3482091 | 4:47 pm on Oct 19, 2007 (gmt 0) |
You can also use: Visitor Type Channels: Loyal users, new users
|
netmeg
msg:3482097 | 4:53 pm on Oct 19, 2007 (gmt 0) |
I have channels defined as ad sizes: 468x60
125x125 and that sort of thing. I have a lot of sites that have state names in them, so I have a channel for every state. I have an channels for the overall theme of the site. I have channels for colors. I would like to have url channels for everything, but they just plain don't give us enough channels for me to be able to do that, even when I double and triple up.
|
silverbytes
msg:3482270 | 8:22 pm on Oct 19, 2007 (gmt 0) |
Visitor types? And how could you know that?... About url channels: is it true that you don't need to add code for those? So you can put all your domain pages to get detailed info on that?
|
panos
msg:3482395 | 11:19 pm on Oct 19, 2007 (gmt 0) |
| Visitor types? And how could you know that?.. |
|
I'm using PHP and cookies. The first time somebody visits my site a cookie containing a unique id and a timestamp is created. With PHP i then check that timestamp. Pseudocode: if no cookie detected
visitor is new serve new_channel
endif else
if now - cookie_timestamp > value
visitor is loyal serve loyal_channel elseif now - cookie_timestamp <= value
visitor is new serve new_channel
endif
|
silverbytes
msg:3482946 | 9:17 pm on Oct 20, 2007 (gmt 0) |
Is it allowed to use custom scripts beyond adsense ready to paste code? I'm not sure...
|
Content_ed
msg:3483076 | 12:17 am on Oct 21, 2007 (gmt 0) |
I only noticed this week that you can do URL channels for whole directories, not just individual URLs. At the same time, I'm beginning to suspect that channel URLs can go wrong if you use them for related pages that require different ads. Take the example of pages about red widgets with blue knobs, with green knobs, with brown knobs, etc. We call it the red widget channel. Over the course of time, perhaps years (it's been around that long), there seems to be a lot more advertising of red widgets with green knobs on the pages about blue knobs and brown knobs. I think it's because the green knobbed widgets have the greatest number of page views. But people with blue and brown knobbed widgets usually aren't interested in the green widget ads. I can see where it makes sense from Google's perspective, if they are trying to honor the channel as a logical unit. But who knows.
|
panos
msg:3483154 | 3:37 am on Oct 21, 2007 (gmt 0) |
| Is it allowed to use custom scripts beyond adsense ready to paste code? I'm not sure... |
|
No it's not. I'm using PHP to output the adsense code. This doesn't mean that i alter the adsense code.
|
silverbytes
msg:3483408 | 6:12 pm on Oct 21, 2007 (gmt 0) |
| I only noticed this week that you can do URL channels for whole directories, not just individual URLs. |
|
That's incorrect. You can track directories like this mysite/directorie and you can track individual urls like this way: mysite/mypage.html Another question: about Channels, you can use something like "HorizontalskyToppageRedandwhite" but what if you use 3 different channels like "Horizontalsky" "Redandwhite" "Toppage" all combined into one single ad? Would that provide useful information to you? I mean you can notice if HorizontalskyToppageRedandwhite works or not. But would be useful to know if "Toppage" performs in general best than "Bottompage"?
|
netmeg
msg:3483464 | 8:15 pm on Oct 21, 2007 (gmt 0) |
| Another question: about Channels, you can use something like "HorizontalskyToppageRedandwhite" but what if you use 3 different channels like "Horizontalsky" "Redandwhite" "Toppage" all combined into one single ad? |
|
That's exactly how I do it. I might have one channel for the size, one for the state, and one for the theme, or otherwise tell me which of my sites it's on. Three or four channels on one ad. So then I can write my reports, and get reports on which size ad or link units are doing well, which states are doing well, etc. etc. However, 200 channels still isn't enough. It still is 200 channels, isn't it?
|
Content_ed
msg:3483530 | 11:22 pm on Oct 21, 2007 (gmt 0) |
| That's incorrect. You can track directories like this mysite/directorie and you can track individual urls like this way: mysite/mypage.html |
|
How is that different from what I said? I was just pointing out that it took me longer than two years to notice it was possible. BTW, breaking up the channel I mentioned either made a huge difference in ad targetting and click through, or it's one of those Adsense coincidences. Or maybe, it's proof of the new whining theory:-)
|
silverbytes
msg:3483914 | 1:17 pm on Oct 22, 2007 (gmt 0) |
My mistake sorry, didn't read correctly.
|
Tastatura
msg:3484024 | 3:11 pm on Oct 22, 2007 (gmt 0) |
| With PHP i then check that timestamp. Pseudocode: if no cookie detected
visitor is new serve new_channel
endif else
if now - cookie_timestamp > value
visitor is loyal serve loyal_channel elseif now - cookie_timestamp <= value
visitor is new serve new_channel
endif |
|
slightly OT: detecting if visitor to the page/site is new or returning is reallly difficult and above logic will not cut it. What happens if I was at you site, and later emptied my cookies, and afterwards I came back? Or I access your site from different computer? or... but it's entirely different topic
|
panos
msg:3484241 | 6:38 pm on Oct 22, 2007 (gmt 0) |
Tastatura, you're right, it is difficult to detect with 100% accuracy, but even with 90% accuracy you will be able to observe, study and analyze the behavior of new and returning visitors in order to extract patterns and optimize.
|
mslina2002
msg:3484422 | 10:01 pm on Oct 22, 2007 (gmt 0) |
keyword channel. bluewidget_300x250_toppage
redwidget_468x15_botpage
|
texguy
msg:3484451 | 10:40 pm on Oct 22, 2007 (gmt 0) |
I use custom channels to do split runs of different layouts (like panos, I'm using PHP to serve up the code). I usually test about 8 layouts at a time, each with minor differences in ad placement. During a test run, I randomly serve up the various layouts, which gives me a nice side-by-side comparison of which layouts perform best. The layouts themselves are similar enough to each other so as not to be too jarring to a visitor, but the small changes in ad placement seem to help prevent "ad blindness," where the user gets so accustomed to an ad's position that they train themselves to ignore it. So unless one layout absolutely dominates in terms of results, I tend to use the top 3 or 4 layouts once I've determined what the best performers are. I should add that my particular site only has one main page* with a handful of side pages, so the content itself doesn't vary greatly from page to page. Only the layouts, colors, etc. serve as real variables in my particular case. (* The main page is a results page with about 32,000 possible sets of data query results) I also track all 50 states+DC and the 98 largest metro areas, but those channels have proved a bit inconclusive for research purposes. I keep them mainly because they are "targetable" and advertisers may wish to target those metros.
|
Content_ed
msg:3485196 | 5:10 pm on Oct 23, 2007 (gmt 0) |
OK, this is strange. We have a custom channel for red widgets that includes pages in a few subdirectories. A couple days ago, I created URL channels a couple subdirectories. Today I noticed that the total number of page views in the the red widget custom channel has been reduced by the number of pages views in the subdirectory channels. I can see the logic of this from a reporting standpoint, so that numbers aren't piled up too much, but it seems odd that they never subtract individual page URL channels from custom channel totals, but do it for subdirectories.
|
incrediBILL
msg:3485644 | 12:16 am on Oct 24, 2007 (gmt 0) |
You can also do some GeoIP checking and add a channel to track which country or state your visitor came from. Obviously there are too many countries so I only track the top 10 countries that visit my site.
|
OutdoorWebcams
msg:3485775 | 6:06 am on Oct 24, 2007 (gmt 0) |
I'm currently tracking performance based on pageviews.
One channel for the first pageview of the visit, one for the second and so on (stopping at fifteen).
|
charlier
msg:3485850 | 8:20 am on Oct 24, 2007 (gmt 0) |
What software do you recommend for analyzing Google adsense stats. I would like something to make charts with spaces for annotations on it from the data files that you can download form Google. I like the idea of using PHP to serve different channels based on visitor criteria but that could generate a lot of data that may be hard to keep track of.
|
silverbytes
msg:3488491 | 4:31 pm on Oct 26, 2007 (gmt 0) |
I do it pretty mannually with excel. But perhaps you want something more advanced. For starting, a grid with period, ctr and earnings in initial status, then compared with same after optimization, may give you a fair idea of what is happening. I got some 60% increase in a pair of sites. Hope it lasts!
|
|
