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Google AdSense Forum

why not just buy traffic?
after a certain point wouldn't it be cost effective?

 7:18 am on Oct 18, 2007 (gmt 0)

sorry, I'm a total newbie to this but I'm trying to get started. My site is almost up and I want to have ads ready to go when it's ready.

My question is this:

I read somehwere that with CPM you typically get paid $5 for every 1,000 visitors to your site.. so for 100,000 visitors you should earn about $500/month

at that rate, you should be earning $5000/month with 1,000,000 monthly visitors.

so the point is, is wouldn't the smart thing to do be to launch a site and buy 1,000,000 visitors for $1000 or so and make a profit of $4000 right off the bat?

I'm assuming it doesn't work that way and isn't that easy. PLease tell me it is.... :)

by the way, what's the deal with those companies that sell traffic, are they legit?

thanks everyone!



 7:25 am on Oct 18, 2007 (gmt 0)

The CPM you have seen is based upon targeted traffic - i.e. people who are actually looking for your site's information or topic. It is not for general traffic you have 'bought'.


 7:33 am on Oct 18, 2007 (gmt 0)

can you clarify that a bit more? I'm sorry, as I said, I'm a total newb to this stuff. how does the targeting affect it, because more people will click the ads? I though CPM meant a strict pay rate based on how many times the ad was loaded? If it's loaded 1 million times should that be $5000?

my site is a social networking site based on politics with blogs and stuff, so I don't know what kind of target that would be or how I would set that up... I haven't even logged into my adsense account yet, it's being approved.

i know this will be an approximation, but if a person did this and had a lower CPM rate (whatever that means) or whatever cause they weren't targeted, how much could that person expect to earn back from those visitors? obviously you would have to earn something, right?



 7:40 am on Oct 18, 2007 (gmt 0)

ok so how about this:

I found a place that sells targeted traffic for $260 for 250,000 visitors. if the targeted rate of CPM is near enough whatever level it's at to make $5 for 1000 hits, then you should make $1500 off ads that month, a profit of $1240. does that sound like it would work or would it still probably not be targeted enough?


 7:43 am on Oct 18, 2007 (gmt 0)

Google Adsense will mostly pay you CPC, and according to some sources, that CPC is equivalent to a CPM of around $5 for a typical site. I presume you are talking about GOogle Adsense as you are posting here.

There is Google Adsense CPM, but you cannot select to have it (it depends if someone actually wants to target your site specifically); and it only lasts as long as your CPM advertisers daily budget permits, after that you're back to CPM.


 8:21 am on Oct 18, 2007 (gmt 0)

All traffic is not equal! I remember one time I had over a thousand visits
on a new site and not one click on any ad. My keywords were not dialed in tight.

Buying traffic(other than Adwords) is pretty chancy. Unless it is qualified to
your type of site I would say its a waste of your time and money.

Maybe some one else can weigh in that's purchased traffic before and get their take.

Good Luck!...KF


 8:57 am on Oct 18, 2007 (gmt 0)

Yes, you can make money that way.
It's called "adsense arbitrage". I suggest you do a search for that term.
Just a heads up: Google hates it. Your position in adsense, adwords, and organic search will all be at risk if you get caught.
This is widely considered to be a black-hat technique, for various reasons. But maybe you have a high tolerance for risk...


 2:16 pm on Oct 18, 2007 (gmt 0)

"Google hates it"

It is best to avoid generalization.

Here read this.

Then read.

So you will see that while G does accept paid traffic on adSense pages, it does frown upon poor quality traffic.

Most traffic exchanges and services that offer to send thousands of visitors for a few bucks normally rely on underhand techniques to generate that traffic. This can lead to a permanent ban from adsense.

If you can find a cheap LEGITIMATE source of good quality traffic, you are free to experiment around.

The best source of paid traffic, IMO wuld be adWords, Yahoo and MSN.

If you can crack the QS requirements in G adWords, get your ads approved to run on yahoo and MSN and also get enough volume and low CPC, you can make some money.

It is a tough ask. Many succeed, many fail and many also get banned because of over eagerness and lack of patience or skill.


 2:44 pm on Oct 18, 2007 (gmt 0)

sorry, I'm a total newbie to this but I'm trying to get started. My site is almost up and I want to have ads ready to go when it's ready.

I recommend getting your site up and functioning properly. Then start integrating ads into the pages, checking to make sure you're getting good targeting, blocking objectionable ads, etc.

The above sounds like you're getting the cart before the horse.

...is wouldn't the smart thing to do be to launch a site and buy 1,000,000 visitors for $1000 or so and make a profit of $4000 right off the bat?

Let me ask you a question. Assume you own a business and you want to advertise online. I have a website and I agree to put your ad on my site and you'll pay me $5 every time 1,000 people visit the page where your ad is located.

I start generating 50,000 impressions on your ad each day and sending you a daily bill for $250. You notice that an incredibly small percentage of those 50,000 people are clicking on your ad and of those who do click, a very small percentage make a purchase. You aren't even close to breaking even, much less generating a profit.

So you investigate and find that I'm paying people to visit my site. I don't care who they are or whether they would have the slightest interest in your product, I just want to generate impressions so I can keep sending you those daily invoices.

How long will you keep advertising with me?



 2:46 pm on Oct 18, 2007 (gmt 0)

I am very skeptical of these guys sending traffic your way for a price. Having said that if you get display advertising (being paid on impressions alone - though it seems that you plan on having Adsense which is PPC) the way you talk about and then have traffic, your model will work. It will just not work for AdSense.


 6:51 pm on Oct 18, 2007 (gmt 0)

Itís very simple, all legitimate traffic is much too valuable to sell at those bulk pricing rates. You just need to ask one question Ö if you could make money with that traffic, then why is the seller giving the traffic to you Ö

I love the ones that say they are selling targeted traffic from parked domains. When everyone knows that parked domains are showing adís straight up and making money.

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