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Google AdSense Forum

This 67 message thread spans 3 pages: 67 ( [1] 2 3 > >     
Lets share our adsense tips and tricks
mobilemaverick




msg:3471779
 1:34 pm on Oct 8, 2007 (gmt 0)

There's a whole wealth of knowledge on these forums but broken up in to a ton of pages.

Here are some basic tips I've picked up along the way:

1) Medium and Large rectangles out perform other ad types.

2) Blending ads in to your website usually helps increase ecpm

3) The bot is pretty logical. A page about Cameras will earn a lower cpc for adverts about cameras, compared to a page about camera reviews. The review page suggests to google that the user is looking to buy.

4) Too many ads on the page will mean there is more chance of a lower paying advertiser to creep in and lower your CPC.

5) Don't dismiss the horizontal link unit, it can be very successful if placed well.

Eventually I want to understand and be able to think just like the adsense bot. So that I can ensure I'm getting the maximum cpc for my traffic which I believe is quality and relevant to the ads that appear on my website.

If you have any tips, please share them here.

 

wyweb




msg:3471802
 2:01 pm on Oct 8, 2007 (gmt 0)

2) Blending ads in to your website usually helps increase ecpm

I've found it increases CTR and that's IT. In the long term it will decrease ecpm, or has for my sites anyway.

mobilemaverick




msg:3471805
 2:05 pm on Oct 8, 2007 (gmt 0)

I meant to type ctr there. My brain is obviously still kicking in, being Monday afternoon and all ;)

It can decrease ecpm if the ads are blended too well that they trick the user in to clicking etc.

annej




msg:3472255
 10:38 pm on Oct 8, 2007 (gmt 0)

Take a new look at your site and AdSense every so often. Sometimes what worked great a few months ago isn't working so well now.

You can get ideas from other people but try them out to be sure they work for you before you make big changes.

sabrebIade




msg:3472267
 10:56 pm on Oct 8, 2007 (gmt 0)

Remove low performing pages to boost your ecpm.
Check those pages and see whats wrong.

europeforvisitors




msg:3472306
 12:35 am on Oct 9, 2007 (gmt 0)

Remove low performing pages to boost your ecpm.

And for the highest eCPM, remove all pages except your highest-earning page.

farmboy




msg:3472324
 1:36 am on Oct 9, 2007 (gmt 0)

Eventually I want to understand and be able to think just like the adsense bot. So that I can ensure I'm getting the maximum cpc for my traffic which I believe is quality and relevant to the ads that appear on my website.

If you have any tips, please share them here.

I've been with AdSense since the second month and I have AdSense on multiple sites. Some of my sites have similar content just from a different angle. I also have a very diverse set of topics/sites.

If you ask for my advice with the long-term in mind, it would be to avoiding trying to think like the adsense bot.

Build a good site for your visitors and you'll be able to take advantage of various techniques to monetize your site. There's nothing wrong with spending some time each week tweaking and testing and I know it's tempting to do a lot more, but if you're not careful, chasing AdSense income can be a bit like trying to find the pot of gold at the end of the rainbow.

FarmBoy

mslina2002




msg:3472778
 2:53 pm on Oct 9, 2007 (gmt 0)

For me this is what I have found:

1) If one page has lots of affiliate links, minimize Adsense.
2) Make sure all h1, h2 tags are in place
3) Get rid of MFAs from your site
4) placement of keywords around adsense ads

mobilemaverick




msg:3472788
 3:01 pm on Oct 9, 2007 (gmt 0)

Good point Farmboy. Once I find a stratergy that works reasonably well I'll just leave it be.

What's MFA?

The main thing I want to figure out, is which keywords in my market are going to pay the most.

Does anybody have a tool? My site is mobile phone related.

europeforvisitors




msg:3472817
 3:22 pm on Oct 9, 2007 (gmt 0)

The main thing I want to figure out, is which keywords in my market are going to pay the most.

Don't waste your time. Follow Farmboy's advice and work on building a site that will become an authority in your niche, instead of trying to play catch-up with the other keyword chasers who have a long head start.

nomis5




msg:3472965
 6:03 pm on Oct 9, 2007 (gmt 0)

I say DO waste some time looking at what keywords earn more than others. If your site is about widgets but widget accessories is the real earner then write some stuff on widget accessories. If you don't, you may well become an authority on widgets but miss out entirely on the high $ clicks for widget accessories. Do both. Time spent on keyword research will be a long-lastin investment in many subject areas.

How to find out which phrases / words pay most? Go on Adwords and see how much those words / phrases cost is one way. The other is to use a little reasoning. The high payers will be the ones which are high value. Solid gold widgets is likely to a better payer compared to blue plastic widgets, in general. Consider though if anyone will ever search on solid gold widgets.

europeforvisitors




msg:3472984
 6:17 pm on Oct 9, 2007 (gmt 0)

I say DO waste some time looking at what keywords earn more than others. If your site is about widgets but widget accessories is the real earner then write some stuff on widget accessories.

Better yet, have an in-depth, best-of-breed site about widgets, and you won't have to guess which widget-related keywords advertisers will be bidding the most on next week, next month, or next year. As a bonus, you'll have opportunities for affiliate sales and display advertising (via direct sales or a rep firm) that you won't have if you build your site around AdSense keywords.

nomis5




msg:3473054
 7:51 pm on Oct 9, 2007 (gmt 0)

Research highlights some things that are not always clear by just having an authority site. It was the case with one of my sites. Top of the class but it just missed a couple big earners. Research identified how I could easily earn more and I did.

It worked for me and the site still remains an authority. Widgets is a big subject, even the most authorative can't cover it all. Make sure you become an authority site and make sure you cover the big earning areas which sometimes are at first site insignificant.

Khensu




msg:3473087
 8:17 pm on Oct 9, 2007 (gmt 0)

What's MFA?

Just as I thought.

Here is some basic tips that everybody knows, now everyone tell me your hard earned secrets.

Pleeeeze!

annej




msg:3473376
 2:38 am on Oct 10, 2007 (gmt 0)

And for the highest eCPM, remove all pages except your highest-earning page.

Sounds like a plan ;)

now everyone tell me your hard earned secrets

The hard earned secret is that it's a lot of hard work to find what works best for you. Try things, analyze your stats and try again. Just don't spend so much time you forget to improve your sites.

koan




msg:3473421
 3:56 am on Oct 10, 2007 (gmt 0)

Work hard and choose a topic you like.

Sorry if I bored you to death.

mobilemaverick




msg:3473938
 4:20 pm on Oct 10, 2007 (gmt 0)

I also think it's important to find which keywords are earning more.

I'm an authority in my niche but altering something as small as the order of the words in the title can have an impact.

I honestly don't understand how removing low performing pages can help. I'm baffled every time I read it. My lowest ecpm page still earns the most money overall. So it wouldn't be sensible to remove it. Even if I did remove it, how would it help. So my ecpm would raise but my earnings wouldn't.

*baffled*

europeforvisitors




msg:3474224
 9:26 pm on Oct 10, 2007 (gmt 0)

I also think it's important to find which keywords are earning more.

Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?

greatstart




msg:3474227
 9:29 pm on Oct 10, 2007 (gmt 0)

Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?

They don't have to with all the money they are earning. Us poor guys need to do whatever we can to try to make an extra buck.

nomis5




msg:3474280
 10:53 pm on Oct 10, 2007 (gmt 0)

MFA is Made For Adsense.

MobileMaverick, you are 100% correct, but EFV write "for the highest eCPM ..". EFV is correct, but the highest eCPM does not = the highest earnings as you have clearly discovered. Me too!

malinkacc




msg:3474304
 11:32 pm on Oct 10, 2007 (gmt 0)


mslina2002

2) Make sure all h1, h2 tags are in place

I don't get it, what does this have to do with adsense?

malinkacc




msg:3474309
 11:34 pm on Oct 10, 2007 (gmt 0)

I also think it's important to find which keywords are earning more.

And this is how you become MFA.

dibbern2




msg:3474471
 2:50 am on Oct 11, 2007 (gmt 0)

I also think it's important to find which keywords are earning more.

This is not wise advice.

And this is how you become MFA.

And what -specifically- is wrong with being an MFA? You might give some thought to what forum you are in.

mobilemaverick




msg:3474760
 11:47 am on Oct 11, 2007 (gmt 0)

"This is not wise advice."

An example. Writing about Subject earned 0.05 per click but altering your language a little to talk about Subject + Keyword could earn 0.50 per click. IMO it's worth knowing your market well, knowing which keywords on your subject pay most and tweak the language in the page.

I'm not suggesting we change subjects or begin to optimise our pages on something totally unrelated.

But if writing about mobile downloads earns 0.04 per click and writing about mobile ringtones earns 0.50 per click, I know what I'd be writing about and optimising my page for.

amznVibe




msg:3474774
 12:16 pm on Oct 11, 2007 (gmt 0)

Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?

Actually, I've read in a couple different places that big media do indeed now encourage authors to write online article TITLES specifically for ad keywords. So yes, in a way they do.

My only adsense advice is to not count on adsense and diversify (aka not all your eggs in one basket). Google can ban on a whim, just for a simple mistake that even may be innocent on your part. Also because more and more people are blocking adsense ads because of their over-abuse (ie. four ad blocks for a half page of content).

[edited by: amznVibe at 12:30 pm (utc) on Oct. 11, 2007]

Visit Thailand




msg:3474828
 1:11 pm on Oct 11, 2007 (gmt 0)

Does the editor of THE NEW YORK TIME, PC MAGAZINE, or CAR AND DRIVER research keyword prices when deciding what to cover today or this month?

I doubt it, but the publisher who has more and more say in editorial direction should already know what pays and what does not. This is one of the reasons many publications publish editorial calendars a year in advance.

My tip with AS - is never give up. Look at what benefits your viewers and see how best to optimise for them. AS should be secondary.

[edited by: Visit_Thailand at 1:13 pm (utc) on Oct. 11, 2007]

Scurramunga




msg:3474830
 1:19 pm on Oct 11, 2007 (gmt 0)

Too many ads on the page will mean there is more chance of a lower paying advertiser to creep in and lower your CPC

IMO this is a golden rule.

I have cut the number of ads on my site right down (starting earlier this year) after experiencing a declining CPC. As a result, my CPC has rebounded and I am now back to former revenue levels using a fraction of the Adsense ads I once displayed. As the OP suggests, lower paying ads appear much less frequently. On pages where Google ads have been removed I now display ads from a different CPC program.

europeforvisitors




msg:3474875
 2:06 pm on Oct 11, 2007 (gmt 0)

Too many ads on the page will mean there is more chance of a lower paying advertiser to creep in and lower your CPC

Too many ads on the page may also make it harder to attract quality inbound links and repeat visitors. (FWIW, I can't even think of the last time I linked to a site with three AdSense ad units.)

netmeg




msg:3474921
 2:42 pm on Oct 11, 2007 (gmt 0)

Everything useful I learned about AdSense I got from Webmaster World, and from running AdWords campaigns. I don't think you can really know how one half works unless you understand the other half too. So my best tips are - subscribe to WebmasterWorld, and try an AdWords campaign.

DoingItWell




msg:3475052
 4:29 pm on Oct 11, 2007 (gmt 0)

I mostly use a single 160x600 block on the left side of a page, because of the Google HEAT map. Sometimes I add a link unit somewhere as well, that's it. I'm currently trying to identify cheapskate ads that pay a few cents a click and put those websites into the competitor filter box. The advice about running an Adwords campaign is an ecellent idea, as it gives you the lowdown on what keywords are expensive without having to subscribe to some software or list to get the info.

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