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MFA's are thorough

 1:36 pm on Sep 26, 2007 (gmt 0)

There is a company that I have been ordering products from their mail order catalog for years. They are in a niche market.

This week I decided to go to their site to look at some new products. I read the domain name off the paper catalog. It is a three word domain name with the last word being "supplies" and it's not a particularly good domain name.

I typed in the domain and was surprised to end up on a MFA page with the typical ads and links to more ads. That's when I noticed I had typed "supply" instead of "supplies."

Someone has registered the "supply" version of this niche market domain and put up a MFA page. I don't know who is doing this, but I can't help but think of liquor and the Kennedy family income when considering the PPC empire someone is building.

I no longer wonder why Google doesn't do something about MFA's - now I see why. It's a Golden Goose for them.

Now, I wonder why they even bothered shutting down a few accounts after June 1st? What did they find wrong with the arbitrage model of those accounts?

By the way, I'm still not convinced it was a massive crackdown as portrayed. I think it was a relatively few accounts and it just got a lot of hype.




 8:32 pm on Sep 27, 2007 (gmt 0)

Is it plausible that some MFA people are just buying up any domain that lapses?

Sure, hoping there's pagerank, type in traffic and links out there.

Plus there's the whole domain tasting thing - I dunno HOW anyone let that happen.


 9:52 pm on Sep 27, 2007 (gmt 0)

they've even bought up 10 different variation of my domain name and parked them.

On the bright side, that means you're successful. You know you've REALLY hit big time when they register all possible misspellings of your name. For example, googlr.com was a typosquat of google.com (Google filed a claim against it and prevailed in September 2001)


 10:33 pm on Sep 27, 2007 (gmt 0)

Yea, and there's people who have alternate versions of some of my sites and my clients' sites. But as far as I'm concerned, as long as they are not representing themselves to be me (or my clients) - life is too short and I already have too much on my plate to get worked up about it.


 1:59 am on Sep 28, 2007 (gmt 0)

Google probably doesn't want to bother with the small fry.

For people like us who already have a publisher account, the effort required to allow us to put ads on a parked domain page would seem to be negligible.

Collectively, we could probably generate enough clicks to buy a few gallons of jet fuel for the Google boys' 767.


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