There is a company that I have been ordering products from their mail order catalog for years. They are in a niche market.
This week I decided to go to their site to look at some new products. I read the domain name off the paper catalog. It is a three word domain name with the last word being "supplies" and it's not a particularly good domain name.
I typed in the domain and was surprised to end up on a MFA page with the typical ads and links to more ads. That's when I noticed I had typed "supply" instead of "supplies."
Someone has registered the "supply" version of this niche market domain and put up a MFA page. I don't know who is doing this, but I can't help but think of liquor and the Kennedy family income when considering the PPC empire someone is building.
I no longer wonder why Google doesn't do something about MFA's - now I see why. It's a Golden Goose for them.
Now, I wonder why they even bothered shutting down a few accounts after June 1st? What did they find wrong with the arbitrage model of those accounts?
By the way, I'm still not convinced it was a massive crackdown as portrayed. I think it was a relatively few accounts and it just got a lot of hype.