|Keyword filtering? When? Can I trick google to give me better ads?|
When will google implement keyword filtering on adsense ads?
I guess my post has a lot in common with this post here:
I'm getting a lot of unwanted ads relating to <A> <B>. My site is very related to <B> but has nothing at all to do with <A>. (And <A> could possibly be offensive to my readership.)
I will try out some of the ideas in the post I mentioned to get better ads, like putting more relevant text above the ads, because my competitive filter (aka inappropriate filter) is already full. (I've considered filtering content reported to the media bot by removing all references to <B> but I assume this would violate T&Cs.)
What I want to know is, are Google ever going to implement a keyword filter?
|Google ever going to implement a keyword filter? |
Probably not, unless competition forces them to.
Keyword filtering would allow you to instantly get rid of ads for any directory, ebay, free, best, top, ... well you get the idea.
Google believes they can only grow their profit by allowing publishers as little control as possible over the system, along with just the most basic data to justify the payments (I still wonder why they give us any data at all?). Actually just enough to make us not leave.
I imagine that some at Google say that the competitive filter was a mistake, and that it is probably way too large (whereas I would be saying it is a mediocre tool today, and it should be waay bigger).
Standard disclaimer: That's my two cents. Really.
I have the same situation. I don't mean to rain on your parade, but it took me over a year to get good and properly targeted ads. My domain is similar - made up of two keywords, A and B. In my case, it was serving me up ads for keyword B, except that the ads were geared towards the people present that type of event for B, as opposed to the people who come to my site, who are located in keyword A but just want to SEE the event, not buy supplies for them. I still get a few ads for keyword B, but mostly now I get ads targeted to goods and services for keyword A, which is my state. This seems to work out great - and I suspect (and hope) Google sees the vastly improved click through rates and conversions, and keeps sending me that type of ad.
But like I said, it probably took 16 months total to get there.
I'd like to report that AdSense on my site has suddenly got smart.
As if by magic all of the bad ads have suddenly vanished, and I'm now getting very nice relevant ads. I've even thrown caution to the wind and emptied my competitive filter and still no bad ads.
So perhaps I don't need a keywork filter after all.
I had a problem with a site about a <word> where that word was also the name of an area of the world. At first most of the ads I was getting were for travel to that region, which had a dismal CTR. Then after about 6-months they started to figure things out, and the ads were for the food that the site was about. They've been spot on with that site ever since, and it is the site with the highest CTR and eCPM (unfortunately, it is also my lowest traffic site)
The way I figure it, Google pays attention to the ads that are clicked and they eventually learn which ads work, and what their subject matter is.
|I've even thrown caution to the wind and emptied my competitive filter and still no bad ads. |
Keep in mind that visitors sometimes see ads on your site that you don't see when you visit your own site.
Try this: place the ad block codes at the end of your page file.
You'll need CSS and some absolute positioning to make it work.
I've found that my pages built in this format get more accurate ads, and also reach "ad relavancy" much faster... usually in a day or two.
|Keep in mind that visitors sometimes see ads on your site that you don't see when you visit your own site. |
Actually... since I cleared my filter out again my earnings have increased 10 fold for no apparent reason. I suppose that would suggest that the bad ads are back and people are clicking them like crazy. Oh dear.
Oh well.. If I can't see them I can't do anything about them.
If I can't see them I can't do anything about them.
I've found an easy way to see what my site looks like to other people, and in at least one other country.
To my delight all the screenshots I've acquired still show good ads.
I'm going to put the earnings spike down to the appearance of a new particularly flashy ad, rather than anything bad coming back. So I'm happy again.
Google ever going to implement a keyword filter?
Yes there is a keyword filter already....
But not all puplishers can use it...
A few month ago i had a problem with my domain jeans.Example.comBecause of the name a lot of adobe flash and jeans ads showd up...
I contacted google and explained my situtation.
They told me that they were working on a keyword filter, but didnĘt know when and if they would allow all publishers to use it.
So the asked me for the keywords i wanted to filter and they filtered them for me...
Since then my ads are targeted much better.
[edited by: martinibuster at 5:51 pm (utc) on Oct. 2, 2007]
[edit reason] Please Examplify All Examples. [/edit]