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You clicked on Adsense ad. But did you purchase something?
menial

5+ Year Member



 
Msg#: 3442470 posted 11:08 pm on Sep 5, 2007 (gmt 0)

Have you or anyone you know ever purchased something after clicking on an Adsense link?

I'm trying to determine the true value of Adsense ads for the advertisers.

 

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 11:18 pm on Sep 5, 2007 (gmt 0)

Why not let the advertisers do that? It's their money. There's no way you can learn anything whatsoever about advertiser ROI from a handful of anecdotes.

[edited by: jomaxx at 11:22 pm (utc) on Sep. 5, 2007]

menial

5+ Year Member



 
Msg#: 3442470 posted 11:21 pm on Sep 5, 2007 (gmt 0)

I'm a potential advertiser and wonder if Adsense would be an effective way of spending my money.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 11:24 pm on Sep 5, 2007 (gmt 0)

Um no, you're a potential AdSense publisher per your previous statements. When real advertisers want to learn about return on advertising investment, they run a test. What they don't do is ask impossibly vague questions to a random bunch of strangers.

menial

5+ Year Member



 
Msg#: 3442470 posted 11:26 pm on Sep 5, 2007 (gmt 0)

Yes, but I'm also a potential Adwords advertiser. Here I'm asking about the issue from the advertiser's point of view.

What is the real Adsense value for an average advertiser? Have you purchased something right after you clicked on Adsense ad?

woop01

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3442470 posted 11:28 pm on Sep 5, 2007 (gmt 0)

Have you or anyone you know ever purchased something after clicking on an Adsense link?

Yes.

Khensu

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3442470 posted 11:52 pm on Sep 5, 2007 (gmt 0)

Yes, but it has to be a REALY well written ad. I don't click poop copywriting.

Cat Deco

naitsirhc26

5+ Year Member



 
Msg#: 3442470 posted 11:53 pm on Sep 5, 2007 (gmt 0)

Yes for me as well.

europeforvisitors



 
Msg#: 3442470 posted 12:27 am on Sep 6, 2007 (gmt 0)

If you're wondering about the value of AdSense or AdWords advertising, why not ask advertisers on the AdWords forum?

[webmasterworld.com...]

King_Fisher

5+ Year Member



 
Msg#: 3442470 posted 12:44 am on Sep 6, 2007 (gmt 0)

Yes, but it was something unique that I had never seen before...KF

BigDave

WebmasterWorld Senior Member bigdave us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 1:25 am on Sep 6, 2007 (gmt 0)

Yes. Just did yesterday. It took a little shopping, then when I found what appeared to be a good price, I bought the item and four other things that I was interested in.

I clicked a lot of ads before that though. The ad brought me there, but it was the price and selection that got my money.

I've also clicked on ads, bookmarked the page and came back days later to spend my money.

Either run a test, or give up on it. You'll give yourself an ulcer if you keep worrying about something that is so easy to test.

menial

5+ Year Member



 
Msg#: 3442470 posted 1:38 am on Sep 6, 2007 (gmt 0)

Yes. Just did yesterday. It took a little shopping, then when I found what appeared to be a good price, I bought the item and four other things that I was interested in.

I clicked a lot of ads before that though. The ad brought me there, but it was the price and selection that got my money.

I've also clicked on ads, bookmarked the page and came back days later to spend my money.

For some reason I don't believe any word you wrote above. Did you visit random websites related to your "shopping preferences" that have Google Adsense to do your shopping? It would take hours to find the relevant websites, then pages, then interesting ad featuring a good price. Or did you visit a few favorite websites and clicked on the refresh button in the hopes an interesting ad appears? A normal (whether experienced or not) user would go to Google search engine to do shopping.

Your arguments are as if stated by a Google PR rep who wants people to imagine how an ideal Adsense experience should be. But this is not how it works and how a regular user behaves.

asinah

10+ Year Member



 
Msg#: 3442470 posted 1:59 am on Sep 6, 2007 (gmt 0)

i just googled yesterday for a product and clicked on an ad that was on the google search results. I made a spontan purchase because the price was right.

jatar_k

WebmasterWorld Administrator jatar_k us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 2:00 am on Sep 6, 2007 (gmt 0)

All cynicism aside, I'm not sure how it would take hours to find relevant websites. Your first search should yield, at least, something and most here are experienced searchers so the odds increase.

Given that AdSense is contextual, then AdSense ads on a page that is already about the product/subject you are searching should have at least one ad about the same topic.

You could go on like this for quite sometime.

If BigDave worked for G then he'd be GoogleDave and he isn't so he doesn't. Though his advice to run a test or EFV's to consult the AdWords forum are sound.

myself, I have never bought anything from a site I arrived at via AdSense, though I have clicked on an AdWords ad and then bought something. As Dave said, it wasn't always immediately sfter clicking the ad.

jomaxx

WebmasterWorld Senior Member jomaxx us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 2:09 am on Sep 6, 2007 (gmt 0)

Menial, you have your answer - take it or leave it.

You can't call someone a liar, and then demand they provide additional information so that you can pick apart what they said in order to advance your own agenda. If you're not even going to believe posts that don't fit your preconceived notions, I really wonder why you're asking questions at all. Certainly not to learn anything new.

BTW, you'll notice BigDave has been a member for 5 years and has over 3,000 posts to his credit. He's one of the more reliable people around here. You'd do well to listen to what he says.

menial

5+ Year Member



 
Msg#: 3442470 posted 2:40 am on Sep 6, 2007 (gmt 0)

I don't call anyone a liar; I just stated it's hard for me to believe in what BigDave wrote. That's only because his example was very extreme and hard to achieve under normal circumstances (I don't believe normal users would go for "Adsense shopping" to buy a product or service).

I'm not interested in extreme views; I prefer to hear about experience of regular users...

speculator

5+ Year Member



 
Msg#: 3442470 posted 3:21 am on Sep 6, 2007 (gmt 0)

Um no, you're a potential AdSense publisher per your previous statements. When real advertisers want to learn about return on advertising investment, they run a test. What they don't do is ask impossibly vague questions to a random bunch of strangers
___________________________________________________________

Total agree.The random survey is very wildcat.

menial

5+ Year Member



 
Msg#: 3442470 posted 3:27 am on Sep 6, 2007 (gmt 0)

When real advertisers want to learn about return on advertising investment, they run a test.

Speculation is also a part of the game, ya know ;).

BigDave

WebmasterWorld Senior Member bigdave us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 4:44 am on Sep 6, 2007 (gmt 0)

Not that your reply deserves further comment, but here is more detail. It is detail that ANYONE here should be familiar with, because it is often included in advice about what sort of adsense sites make money. I'm going to be kinda specific and I ask the mods indulgence, to help make it clear for the clueless one.

I garden. I was interested in a product that I had heard of to make composting of food waste easier. It is a bucket that holds the waste and you inoculate the waste with certain microbes which basically pickle it so it doesn't putrefy.

I don't know how you shop, but I look for reviews. Yes, reading reviews is part of shopping. They are easy to find, you just search on [product name reviews]. Give it a try, it's easy. If you just go to online stores, you are a fool.

I read a few reviews, all were extremely positive. These aren't affiliate sales reviews, but people honestly taking about their experiences in fora and on their blogs. Some of these sites had adsense on them. In general, AdSense keyed in on the name of this product really well. It does that more often than not in most areas I'm interested in.

One site was having a sale on the item. It wasn't my preferred color, but it was about 30% cheaper than anyplace else. I bought it and I found several other things to buy as well. I also bought a seed drill, a Japanese grass sickle and 2 soil blockers. Total bill $248.37.

I'll probably write reviews of some of those items on my own blog at some point. If they get a good review (and I would write an honest review) someone might decide that they too would like one of those tools and find an ad that leads to a good price. If that happens, I'll make a small commission for my effort, but I'm not going to try too hard for it.

Somehow I think more people believe my story a hell of a lot more than they believe your's. You've been hanging around the AdSense forum for months, always knocking google, and now you are supposedly thinking about signing up for both adsense and adwords, when you don't believe that anyone will buy anything if they click on your ads, and you think the ads that show on your site will only make you a penny a click?!?!?!?

I've been with AdSense for about 20 months. If you read my posts you would know that most of my income comes from the low end clicks, under 20 cents. I also have some pages that get very few clicks, but they are always over $1 per click. I also run a site that gets more traffic than all my other sites put together, that has no ads on it, to protect the site's reputation as being unbiased like Consumer Reports, so I also look at it from that point of view.

Do you know how I found out how much I would make with AdSense? I signed up and tried it. Do you know how to find out if anyone buys anything after clicking on one of your ads? You sign up and try it.

Just stop imagining that everyone is like you. I don't hold it against a store for advertising their products, and I don't have a problem with an informational site running ads. That's the difference between us and you, we've tried the system. Our world didn't end. In the meantime, we've been making money.

BigDave

WebmasterWorld Senior Member bigdave us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 4:46 am on Sep 6, 2007 (gmt 0)

Speculation is also a part of the game, ya know

I'd agree, but what you are doing is trolling. If you were speculating you would be paying attention to the replies you are getting.

koan

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3442470 posted 4:59 am on Sep 6, 2007 (gmt 0)

I'm not interested in extreme views; I prefer to hear about experience of regular users...

Regular users don't hang out in webmasters forums. You're like asking people if they used a certain consumer catalog to shop for their last car in a formula one drivers discussion board.

menial

5+ Year Member



 
Msg#: 3442470 posted 5:01 am on Sep 6, 2007 (gmt 0)

I appreciate your further comment for the "clueless fool" (now I know I would rather be called a "liar" ;). Anyway, your comments are helpful.

You wrote:

I also run a site that gets more traffic than all my other sites put together, that has no ads on it, to protect the site's reputation.

Here may be a clue for you to understand my position. Unlike you or other webmasters, I only have ONE website. I value the site, but I don't have any margin for error or endless experiments. I cannot afford to experiment on it and leave it for another site if I'm unsuccessful. That's why, I ask questions on a public, professional forum for webmasters, even if they may seem annoying at times. The last thing I would want to do for my site is to lose its reputation or search engine positions by putting Adsense on it, for example. But I still would like to monetarize my site, somehow. I know there's no other way to find it out than actually try Adsense or Adwords; but first I want to have professional opinions on the subject.

naitsirhc26

5+ Year Member



 
Msg#: 3442470 posted 5:17 am on Sep 6, 2007 (gmt 0)

I also run just one website with Adsense, and have found that the ads really do add a good amount of value to the website. They do a great job of being highly targeted as well.

As per your first post though, I would say that the question of whether or not people actually purchase products from an Adsense click would be better off asked in the AdWords forum, where there are more people that use AdWords.

Depending on what you would like to know, I think many of us are willing to answer your questions truthfully, and to the best of our abilities. I know that is what the members here have shown me in the past.

I'm trying to determine the true value of Adsense ads for the advertisers.

You also mention though in your post that you would like to determine the true "value" of Adsense ads for your user, so I believe I was confused with your first post before. Please correct me if I am wrong, but you would like to know whether or not Adsense would be a true benefit for your users, or just a nusance?

To me, that would all depend on how you use Adsense. In my opinion, I think that we just need to treat with Adsense with respect, and not abuse it. Yes, we would all like to make a lot of money with Adsense, but in the long run, not putting a ton of ads on each page will help us in the long run. Another tip (that I learned the hard way) is that you really want to have your meta tags ironed out. The more they are perfected to the content of your page, the more targeted your ads will become, and the great benefit they will have for your users.

So as you can see here, Adsense can have good and bad benefits for your users, just depending all on how you handle the program.

Hopefully I have been clear in my thoughts, and hopefully this post has helped a bit! I am still a newbie compared to a lot of people on this forum, but I am still glad to help any way that I can!

Christian

naitsirhc26

5+ Year Member



 
Msg#: 3442470 posted 5:25 am on Sep 6, 2007 (gmt 0)

By the way, conscerning the AdWords users, they should be able to give you an accurate look into how clicks convert into sales. The Adwords program has a good interface, and you can see where clicks came from, etc...so I believe that they would also be able to "guess" whether or not clicks are turning into sales. And we must also remember that it isn't just a single click turning into a sale right away. It's also about branding your company into that person's mind, and possibly generating a sale at a future date. As one of the members here earlier mentioned, they have bookmarked ads they have clicked on, and returned to purchase products later.

When I have used Adwords in the past, even if my clicks didn't always generate sales, I was also happy that my company name was located on the specific sites that I was running ads on.

Christian

menial

5+ Year Member



 
Msg#: 3442470 posted 5:26 am on Sep 6, 2007 (gmt 0)

Yes, Christian, your post was helpful indeed.

Please correct me if I am wrong, but you would like to know whether or not Adsense would be a true benefit for your users, or just a nusance?

Well, unlike most Adsense publishers who only care about THEIR profits, I also care about my advertisers' profits and ROI. Because I am pretty sure Google will soon allow the advertisers to manually select websites they want their ads to appear on. That's why, in the long-run, my advertisers' ROI is going to determine my own site's ROI.

BigDave

WebmasterWorld Senior Member bigdave us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 5:32 am on Sep 6, 2007 (gmt 0)

But I still would like to monetarize my site, somehow.

Here's the deal, there is NO WAY yo monetize your site and keep a pristine reputation, because there are people like you that think it cheapens the site. That is why the big site is paid for out of pocket with no ads.

But if you monetize it, while still respecting your users, your website, AdSense and the information on the site, you will not lose much in the way of reputation with most people.

but you can't go into it thinking that adsense is ugly, that you would never buy through adsense, that you would never link to a site with adsense, and that no one else will either. If you do go into it with that attitude, then you aren't respecting anyone, you are just whoring your site. You'll just hate yourself for doing it and feel like it cheapens your site.

King_Fisher

5+ Year Member



 
Msg#: 3442470 posted 6:52 am on Sep 6, 2007 (gmt 0)

Does the New York Times or the Wall Street Journal lose its reputation if they
run ads? I think not. Sometimes I feel Webmasters think we are toiling in the
temple of media purity.

For most of us this is a endeavor in the field of commercialism. For the rest it
is a hobby or an intellectual exercise. My two bits...KF

BigDave

WebmasterWorld Senior Member bigdave us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 7:29 am on Sep 6, 2007 (gmt 0)

Does the New York Times or the Wall Street Journal lose its reputation if they run ads?

Actually, they do lose just a little bit. Consumer Reports has a better reputation for car reviews than Car & Driver who is likely to have an ad for the car that they are reviewing on a nearby page. That doesn't mean that Car & Driver is lying to you in their review, just that their review isn't likely to be seen as being quite as reputable. Though Car & Driver is likely to have more information for an enthusiast than Consumer Reports.

You read them all and you assign a value to the sites. It makes a difference, but it isn't a binary "respectable" or "not respectable".

Visit Thailand

WebmasterWorld Senior Member 10+ Year Member



 
Msg#: 3442470 posted 7:35 am on Sep 6, 2007 (gmt 0)

I am surprised that this has not been moved to the AdWords section as many GAS publishers never click on any ad anywhere. There have been times I would have like to but there is no way I am getting into that habit in case I were to ever click an ad on my site.

I agree with EFV in that this question would better be asked by people who know about the ROI, and how the ads work better than the publishers do.

It also seems so generic that it does not matter if you replace AdSense in the title with an Ad.

jatar_k

WebmasterWorld Administrator jatar_k us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3442470 posted 11:49 am on Sep 6, 2007 (gmt 0)

a good place to start is the AdWords Library [webmasterworld.com]

AdWords Beginners Guide [webmasterworld.com]

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