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August 2007: Earning down by 80%
CTR Up and Down, eCPM Real Low
security56




msg:3428419
 12:07 am on Aug 22, 2007 (gmt 0)

Well, I usually do lower every summer but this summer has being real bad, I am down by 80% and the CTR Up and Down, which is due to advertisers pulling out on the summer, but what concern me the most is the eCPM or price for click, I usually even out somewhat because I had hight eCPM when there where low clicks,

Am I the only one :)

 

tim222




msg:3428428
 12:30 am on Aug 22, 2007 (gmt 0)

80%? Ouch.

For me, this month is pretty average. However, July was above average, so having been spoiled on July's numbers, this month seems lower.

Speaking of july's numbers, where's that PIP? :)

europeforvisitors




msg:3428453
 1:28 am on Aug 22, 2007 (gmt 0)

Just for clarification:

- earnings per click = EPC.

- clickthrough rate = CTR.

- effective CPM = eCPM (a number that's determined by the combination of EPC and CTR).

As for why your earnings are down by 80%, that's hard to say. It could be a combination of factors, such as low seasonal demand by advertisers, Smart Pricing, etc. September is less than two weeks away, so maybe things will improve when people are back at work and school.

koan




msg:3428503
 2:48 am on Aug 22, 2007 (gmt 0)

July has been good to me (I imagined it was the beneficial after effect of Google eliminating some MFA sites), but August has been terrible for many of my sites, eCPM has just gone down the drain. I can't wait for september from an Adsense perspective. If there is no change, I think I'll remove adsense from the lower performing sites and look for something else. Right now, I'm putting referrals on those sections I think may convert badly in the hope of alleviating smart pricing for the whole account.. if that is what it is. If it's seasonal, I'll know soon enough. But I think something new or different is going on, if you check Digital Point Adsense forum, a lot of people are complaining, although this forum seems to attract a lot of terrible webmasters (newbies after that bucket of money), as opposed to WebmasterWorld.

security56




msg:3428519
 3:26 am on Aug 22, 2007 (gmt 0)

europeforvisitors, I mean more like how much I am getting pay per click. It use to be like 25 cents per click, now is prov around 4 cents :) I just wondering if many are having the same issue, One thing I learn from this forums is not to depend on adsense which I did, I have made other net business which bring more money at this point :)

Oh I should clarified this better is this month August mostly that things gone down so much no the whole summer.

I hope in September thing changes, I miss the extra money :)

Genuine1




msg:3428774
 12:02 pm on Aug 22, 2007 (gmt 0)

>>>It use to be like 25 cents per click, now is prov around 4 cents :)

Been 1/4 to 1/3rd dollar a click since 2003 and slowly rising over the last 2 months.

cma01




msg:3431451
 6:28 pm on Aug 24, 2007 (gmt 0)

Same here.

My eCPM is only 25% of what it has been for the past year.

This will be my absolute worst month for Adsense, even over the very first month when I had much less traffic.

The drop started the last couple of days in July.

At least I know it's not just me.

koan




msg:3431586
 10:19 pm on Aug 24, 2007 (gmt 0)

This will be my absolute worst month for Adsense, even over the very first month when I had much less traffic.

The drop started the last couple of days in July.

Same here, started en of july and EPC is one of the worst in the past 2 years, CTR is a little higher though, thank god, but it's like advertisers are just willing to spend pennies these days.

dirkji




msg:3431849
 11:00 am on Aug 25, 2007 (gmt 0)

Same here...

kidder




msg:3431883
 12:13 pm on Aug 25, 2007 (gmt 0)

same here... when does it pickup? September? U.S economic downturn? It might be time to dump adsense if this does not correct soon.

europeforvisitors




msg:3431956
 2:46 pm on Aug 25, 2007 (gmt 0)

same here... when does it pickup? September? U.S economic downturn?

I'd expect that to depend on why your earnings ar edown.

- If it's seasonal (and you aren't publishing a site about beachwear or barbecues), traffic and earnings may pick up in the fall.

- If it's the result of economic factors (such as the financial industry's economic fallout from the subprime crisis), your earnings may improve when economic conditions get better in your sector.

- If it's the result of "smart pricing," earnings may pick up if the smart-pricing formula changes or the quality of your referrals improves.

- If it's because your site is being filtered by advertisers (with help from the new Adwords placement reports), you're likely to have a longer-term problem.

Also, it's possible that several different factors have created a "perfect storm" that's wiping out your earnings. If you have a site devoted to high-end housing in the U.S. that doesn't perform well for advertisers, for example, you could be a triple-whammy victim of the current mortgage crisis, smart pricing, and filtering. Then again, maybe not. In an auction-based system that's managed by complex algorithms, simple answers are hard to find.

tim222




msg:3432070
 6:46 pm on Aug 25, 2007 (gmt 0)

If it's the result of economic factors (such as the financial industry's economic fallout from the subprime crisis), your earnings may improve when economic conditions get better in your sector.

That seems logical, but OTOH, this crisis might benefit webmasters in that sector. For example, last week Counrtywide laid off 500 employees. Today I noticed that they're bombarding Yahoo with banner ads. So it's possible that during a crisis, companies will turn to a less expensive method of advertising. It's cheaper to advertise on the Internet than on TV, radio or a major newspaper.

martinibuster




msg:3432090
 7:03 pm on Aug 25, 2007 (gmt 0)

Not seeing anything across the board that I can attribute to anything other than people are vacationing this month, more so than last month.

A friendly reminder: Next weekend is Labor Day in the States. Buckle up for a possible four day drop in US traffic. ;) Last year on Labor Day 2006 [webmasterworld.com] many people experienced remarkable lows, although a smaller group posted upbeat reports.

tim222




msg:3432136
 8:50 pm on Aug 25, 2007 (gmt 0)

Well then today must be Labor Day somewhere because I have a huge drop in traffic today :) It was so significant that I even checked the search engine results for my most popular keywords and the only change was that one keyword actually improved a little. So I guess it's just a slump. Oh well, can't force people to go on the Internet...

europeforvisitors




msg:3432141
 9:03 pm on Aug 25, 2007 (gmt 0)

Labor Day is only part of the equation: This is also a busy time for end-of-summer vacations, State Fairs, and students packing up for university. I'm not even getting as much e-mail as I was a couple of weeks ago; my usual PR contacts, etc. must be at the beach.

zoltan




msg:3432393
 9:26 am on Aug 26, 2007 (gmt 0)

My eCPM trend is positive:
July vs June: +10%
August vs July: +8%

If I also mention that my pageviews are also growing, you can think about how happy I am. :)

So, I am seeing a positive trend.

workingNOMAD




msg:3432459
 1:03 pm on Aug 26, 2007 (gmt 0)

I am having a cracking month, everything up and earnings looking very nice.

moTi




msg:3432553
 4:10 pm on Aug 26, 2007 (gmt 0)

my earnings are pretty lame these days, epc is ridiculously low.
there were times when i earned around fivefold.

my main explanation for the bad situation:
much stronger percentage increase in number of publishers compared to percentage increase in number of advertisers.

but: this can't last forever. at least i hope it will change some time. why? because in the long run advertising capabilities will grow slower than ad spending. aggregated attentiveness of users, number of interested users, usage intensity, extent of viable ad space - all these numbers will reach a limit relatively soon.

the question is: when will publishers finally notice some of the online advertising boom in their pockets?

inactivist




msg:3432555
 4:13 pm on Aug 26, 2007 (gmt 0)

Earnings are down for my most 'profitable' and high-traffic site. However:

- Traffic is down, as expected for the season. It's summer, the site topic is motorcycles, and, well, people who would be likely to visit the site are out riding, not surfing the web.
- eCPM is up slightly.
- CPC is about average. Nothing to be excited about.
- CTR is up slightly

So, yeah, total revenues are down. Which I would expect from a time when traffic is down.

rj87uk




msg:3432621
 5:56 pm on Aug 26, 2007 (gmt 0)

This week my earnings were the best ive ever had - this friday, sat & today are the worst ive had in a while. Long weekend here in the UK i guess - that and i think the wind is blowing east? lol.

RJ

europeforvisitors




msg:3432637
 6:45 pm on Aug 26, 2007 (gmt 0)

My site's average eCPM has been climbing a bit lately (except for this past Thursday, which was unusually low). I think it's because people who aren't on vacation at the moment are starting to plan their fall vacations and weekend getaways.

shorebreak




msg:3433299
 2:45 pm on Aug 27, 2007 (gmt 0)

Overall CTR for AdSense (content, not AdSense for Search) is down moderately over the last 12 months, leading me to believe that AdSense is suffering from banner fatigue. Also, CPC's for AdSense appear by my data to be down *slightly* over the last 12 months.

Most importantly, though, advertiser ROI from content suggests that click for click, AdSense converts at 1/4th the rate of Google search clicks, meaning advertisers should pay 1/4th the CPC they pay on search.

I think more advertisers will come to the same conclusion over time, causing some on this forum pain & agony.

I've been on the SEM agency side the last four years and my only involvement with AdSense is in that context. I've loved visiting the WebmasterWorld AdSense forum regularly over the years, but have always found it odd how little discussion there is about the thing that matters most to the long-term health of AdSense and your livelihoods from it = advertiser ROI.

netmeg




msg:3433315
 3:05 pm on Aug 27, 2007 (gmt 0)

August and January are typically my lowest months, and this month is true to form. But it's up a little over last year, and as long a the general trend is upward, I'm okay with it. My June and July were so over the top I can live with a few short months (gives me time to work on some new properties)

Green_Grass




msg:3433414
 4:46 pm on Aug 27, 2007 (gmt 0)

Well.. I am also having a 'cracking' month. No problems here.

A combination of PPC and Organic traffic. I guess traffic is coverting well so earnings are up and away.

europeforvisitors




msg:3433426
 5:00 pm on Aug 27, 2007 (gmt 0)

Most importantly, though, advertiser ROI from content suggests that click for click, AdSense converts at 1/4th the rate of Google search clicks, meaning advertisers should pay 1/4th the CPC they pay on search.

I think more advertisers will come to the same conclusion over time, causing some on this forum pain & agony.

It will be interesting to see the impact of site-targeted CPC ads when they're officially deployed.

maximillianos




msg:3433437
 5:15 pm on Aug 27, 2007 (gmt 0)

July was a record month for me...

However this month it has tailed off a bit. Probably won't be breaking any records. Perhaps it is all those last minute vacations families are taking before going back to school!

Darn "family" time keeping folks offline and cutting into our bottom line... ;-)

JS_Harris




msg:3433457
 5:41 pm on Aug 27, 2007 (gmt 0)

Adsense earnings down, total earnings up.

AdBrite is surprisingly becoming strong for me and can run with adsense so I gave it one of the usual adsense slots last week. I think its being allowed to write custom code with adbrite thats helping me personaly. Seeing "Your ad here in seconds" instead of the usual 'ads by goooooogle' is helping a lot. Visitors who click it can purchase the space quickly.

nomis5




msg:3433463
 5:47 pm on Aug 27, 2007 (gmt 0)

"... but have always found it odd how little discussion there is about the thing that matters most to the long-term health of AdSense and your livelihoods from it = advertiser ROI."

I agree fully with the above. If it won't affect my earnings I'm up for any ideas which might increase ROI for advertisers.

But two questions:

1 How do I know what ROI my Adsense advertisers are getting?
2 How do I improve their ROI? For now, the ads are very well-targeted and I use no dubious techniques to get clicks.

Any ideas anyone? The basic idea must be in the interests of most of us on this forum.

swa66




msg:3433466
 5:49 pm on Aug 27, 2007 (gmt 0)

I'd check the quality of the ads you're getting. In my experience the "bad" ads (like buying dead religious leaders on ebay, like ads just stuffed with a keyword all over, etc) do pull down your CTR, create smartpricing, ruin your reputation with your visitors, ...
If you find them , apply generous filtering, wait 2 weeks for the smartpricing to clear up and off you go.

Check all geotargets using the preview tool (yes I know it takes ages to get it done for just one page).

skibum




msg:3433478
 6:01 pm on Aug 27, 2007 (gmt 0)

I've loved visiting the WebmasterWorld AdSense forum regularly over the years, but have always found it odd how little discussion there is about the thing that matters most to the long-term health of AdSense and your livelihoods from it = advertiser ROI.

If I understand AdSense correctly, publishers have no control over that, no visibility into the merchants sales, no control over the landing pages so there really isn't anything else to focus on aside from maximizing revenue on the publishers side.

Overall merchant sales have been in the tank for the summer - June, July, August but should start to bounce back pretty soon unless the whole housing bubble really bursts and nobody has any cash to spend. When sales are down, the ad revenue will usually sink in tandem.

This 65 message thread spans 3 pages: 65 ( [1] 2 3 > >
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