The advertisers have new tools (placement reports) to see where their ads are showing.
Many will be blocking sites that don't convert for them or generally suck. my adwords block list went from 0 to 185 sites in two weeks.
So, maybe you are getting blocked and thus lower competition and lower click value.
How recent was the drop? Is it possible that you were affected by the July 4 holiday week in the U.S.?
$6-7 difference in each day is not that big. If you are earning that small, I think that's a normal swing. Adsense does not guarantee that you'll earn the same amount everyday.
The worst drop for me was about $15,000 difference in a month when I lost 80% of my traffic. That was one big ouch, and a really bad Christmas.
It could be anything -- smart pricing, traffic drop, seasonality of your traffic, etc. Continue to develop quality content and see if that will improve your Adsense revenues.
Alika, how are you fighting back to restore your earnings?
I got hit by Jagger update and my earnings nosedived (and I mean nosedived) Oct-Dec 2005. Whereas prior to the Jagger update I would wake up at 5 am with $100 already in my Adsense earnings, when my site was hit I would be happy if I get $100 by 5 pm. I remember discussing the freefall with my Adsense rep, and even the rep was shocked at the drastic fall.
I got carried away with link exchange and was linking left and right to any site that would give me a reciprocal link. I cleaned it up and removed links that were not related to my niche. I also stopped using articles that other authors submitted to my site.
End December 2005 and my site has started to recover its traffic. January 2006 and the succeeding months, traffic and Adsense income returned with a vengeance - and remains my highest to date.
You dont get enough traffic / income to even see any real trends. What you are looking at could easily be simple lack of sample size. You need say 3k to 5k traffic or 300 to 500 clicks daily before mathmatically you can ever hope to see any real stable income and therefore trends or change for real!
[edited by: Genuine1 at 11:54 pm (utc) on July 9, 2007]
I just had to add my 2 cents to this thread because I cannot believe what has happened to my sites. One site in particular has nosedived since late last year. Once making over $100 month to making less than $50. So recently I took a chance and added Adsense to another site of mine and pow- earnings were amazing. The site earned over $300 a month by itself. I became rather spoiled and then out of blue things have fallen apart this month. The same time last month the site had earned over $100 and this month it is less than $50. Oddly enough traffic hasn't changed, page impressions are the same, clicks are the same- everything is the same except the money. Hundreds of clicks a day and now making oftentimes less than 10 and sometimes 5 dollars a day.
>>>Once making over $100 month to making less than $50.
A month! Seriously you need enough traffic to make 100 per day to see any stability whatsoever in your earnings. The mathmatical guys will turn up soon if there are any here and explain all about probability etc! Thats beyond me! But I can tell you that you simply dont have enough traffic/clicks to see any trends at all with those numbers.
Its akin to a corner shop compared to a big multinational chain. One week you sell some sweets and a few papers. Another week you supply all the groceries and stuff for a big villiage party. AND all the usual sweets/papers etc.
You then think that week two was better. Or week one was worse and corner shops were suffering. The big multinational store sees business as usual because it has enough of it to average out the sales over hundreds of branches.
The corner shop is not in a position to see any real trends because it is seeing natural variation or probability due to low numbers. EG one week a holiday coach may stop by and you get 50 visitors buying books, postcards, snacks, papers etc.
The multinational has enough sales and traffic to average all of this out. So if it sees a drop, or increase in sales or profit its real.
I do earn a bit more and it still varies from 45 to 190 per day on extremes. Mostly its around 100 daily plus or minus 30 percent for 4 years. So taken monthly its increadibly stable around the 3k mark. Enough just about to see real trends rather than just noise.
Those extreme figures could be your monthly ones.
My site earned over 300 dollars every month for 4 months and now it has all just come to an end. As I said, traffic, clicks, impressions, everything is the same except the money. 4 months of something happening is enough of a trend for me and it makes no sense that it all of a sudden just vanishes. I can get over 2, even 3 hundred clicks a day and makes less than 5 dollars. That hasn't happened ever and won't happen again as I have removed the ads now. I refuse to just give away traffic and make a penny from it. Some may choose to ride the Adsense rolloer coaster but it's not for me. Now the search begins for a new source of income that will bring me in $400+ dollars a month.
You may not like the ups and downs that low traffic gives you but its going to be hard to beat it in the long term.
If you had 400 clicks per day you would see what I do. Variations. But 400 clicks (variations) x 30 days = 3k monthly plus or minus a little bit! or stability if you prefer.
"I can get over 2, even 3 hundred clicks a day and makes less than 5 dollars."
With a sudden drop to get to that point, it sounds like you may have been smartpriced. Either that or somehow a hunge number of MFA type sites moved into your niche.
|The worst drop for me was about $15,000 difference in a month when I lost 80% of my traffic. |
I had a really bad Dec. 06 as the ad revenue just dried up 2 weeks before Xmas although the traffic was still holding out. Lost several thou$and but that's kind of normal when it gets too close to Xmas for shipping and people are on vacation, etc. etc.
Problem was I had just boosted my traffic/earnings a bunch over the previous few months and thought I might've hit a penalty. You can imagine the sigh of relief when it bounced back the first business day in January and has been on a rocket ride ever since.
Do you have a lot of repeat visitors? After a while they no longer click on the same ads... I would look to add an affiliate or banner ads from a media company.
Also isolate by channels to find what ads are working and which are not.