Well, one of my best earning health-related websites (want to stay anonym) has been banned by Google AdSense Team because of "mature/adult content". They even refused my complaint at this time. To be more specific, this website has no mature content, or I just don't know the exact definition of "mature content" and AdSense guys won't explain it either. We are partnered with AdSense almost 3 years and they came now with claim that we breach AdSense TOS, pointing in particular on one page which contains user-generated content related to sexual health problem which in their eyes contain “mature content”.
AdSense TOS do not specify what is actually "mature content"? All definitions I could find are declaring "mature content" as pornography or nudity related content. However, my website has nothing to do with nudity or porn. It's a respectable health related website, mainly user-generated which gives users opportunity to discuss diverse health related topics including sexual health and genital and reproductive problems. If you see people discussion about anal sex or masturbation it doesn't mean this website is adult-oriented? To be even worse, it's just a small section of my website and I was ready to negotiate with Google and disable displaying AdSense on this section, but Google obviously shows no mercy.
It's very frustrating to see after putting several years of hard work in creating unique content and building unique website, Google just ignores it and bans you without giving you another chance.
Well, we still have a hundred thousands visitors per day and we're not depending on AdSense only, but the significant part of our income will be cut, and some AdWords site oriented CPM advertisers would be surprised with this decision as well.
My personal opinion is - Google has become tooooo big, and small people there have permissions to make such "big" decisions. Of course, these decisions are not such big for Google itself but in some cases fatal for small business websites. I really bless their fight against malicious websites, arbitrations and other garbage out there, but I appeal to them – Google please don't become evil for us small businesses.
... or maybe it’s already too late for this appeal? :(
Any comments and thoughts will be kindly appreciated...