|My guess is that's it's a minimal number and it will have no discernible effect. It's all clouds in the air is my opinion, what do you think? |
It may only be 100 accounts. We just don't know. Google never made an announcement about it, so it could be very low-level. Even though it could be so small most of us hardly notice, if at all, it may well be a test of sorts, i.e., to check the impact, before getting more aggressive. It's a publicly traded company, so you'd expect caution.
is it possible that they made the following..
they began to pay lower amounts per click to those who have high CTRs?
On track to being the worst day in 2 months. Has been on a steady decline since the last week of May. To make matter worse the ad trackng functionality was taken away today as well. Nice start to June.
My CPM today is WAY up. I have already made twice my average daily income today and it's only 4PM.
As a former MFA builder and arbitrager I am here to tell you that it makes no difference if you play by Googles rules. You're screwed anyway. I cleaned up my act over 2 years ago and have done nothing but enhance my existing legitimate pages with AdSense according to Google's TOS.
Beginning on 5/27 all my stats, except Impressions and Clicks, went completely south. EPC and eCPM are tanked. I generate leads for employment recruiters using AdWords. Almost all of my traffic comes from AW. The leads are my bread and butter, the AdSense revenue is a nice side revenue stream...not much but it helps. Isn't that the way it's supposed to be? Is that arbitrage or is it placing contextual advertising to a targeted audience?
So apparently, Google has decided that if you are using AdWords (and paying Google handsomely for the privilege) to drive traffic and that traffic decides to avail themselves of the information offered on an AdSense ad, Google will reach out and penalize you for it. Obviously the penalty or crackdown is tied into the relationship between traffic coming to a site from AdWords and total traffic to that site. Too much from AdWords in relationship to AdSense means a spanking.
Screw it! I'll find another program to place ads on my site. Google taketh and Goggle taketh more!
Wow, earnings are way up! Everything is going great. Hopefully this is not just a coincidence.
Earnings way up here
I can't say till I observe for a week or so. My subject is such that vacation affects clicks as well as earnings. Its slightly to lower end as usual on the week ends but surely I don't see MFAs on my site and yes, I have emptied my filter bag.
I'm about the same as the last couple of weeks. However, I wasn't seeing that many MFA ads on my sites prior to june 1.(although I don't have the expertise that others have) It might be the low volume or maybe the niche I'm in.
It is a little disappointing that we haven't seen more of an impact.
I did search around to find forums where the MFA and other types hang out. It seems that a lot of them did get whacked... (Just be creative with your search terms and you can find those boards).
I experienced approximately a 33% increase starting about two weeks ago, right around the time Google started emailing the MFA websites. The increase was in eCPM, not page views or clicks. The numbers are still higher than ever. May was a great month.
Earnings are up, but I'd prefer to wait a few days to ensure it's not just a typical fluctuation.
OK, enough of the day is over for me to say that my June 1 looks about like the last week of May: up a bit from the May average (about 7%) but lower than some of my better days last month. In short, no surprises (either good or bad).
While an evaluation of earnings performance based on single day (June 1st) metrics is pretty meaningless, the undeniable surge in ad variety and quality is quite encouraging.
Having watched (and charted) advertisers on my site for the past couple of years... I am suddenly seeing many organizations I've not previously encountered amounting to more than double of what I consider to be a typical inventory base.
As an aside... I'm also feeling that the AdSense accounting mechanism has a unusual feel to it today as if a completely new algorithm has been inserted in the role. Impression counts seem to be coming in much larger 'chunks' and quite a bit slower as well.
|It's a publicly traded company, so you'd expect caution. |
Caution as in shutting down the shady operators slowly while continuing to frustrate the publishers who play by the rules and would likely be long-term business partners?
Why couldn't caution be the other way around?
All is looking very good so far. I have one channel that has had three clicks for over $17.00.
Within normal limits, even if on the lower side for a Friday. Disappointing so far. EPC is worst since November 2005. CPM not as bad as this, but certainly on the very low side of things (some days in 2006 and 2007 were even worse).
I am not so excited anymore.
I am also not excited anymore. I am at lower side. It always happens with my site. I just wanted to see the effect of 1st June.
It is between last friday and this friday, my cpc is increased by 15% and the overall earnings by 30% at the end of the day. The 15% difference in overall earnings probablly blongs to the increased 2% CTR and CPC.
It's been a good day for me, about 40% over monthly average revenue. Yay MFA sites demise.
>Why couldn't caution be the other way around?
Because they are among "Advertisers", Google's bread and butter.
And we are "Publishers", the paid help.
Give Google some time, they showed good intent already.
[edited by: Hobbs at 8:33 am (utc) on June 2, 2007]
I am seeing some of my genuine advertisers more frequently on the adblock while the ones I never wanted disappeared. So I guess its working and I like the quality of ads that show up now. Overall I liked the quality and serenity of the ads that appear on my pages since today. There is a small dip in earnings which might or might not be attributed to the good quality genuine ads but otherwise everything seems ok for me. Have to wait and watch.
All who experience the hike are in the high paying industry like finance? Gambling and so on?
I don't see any improvements, same old MFA sites are still there.
|Give Google some time, they showed good intent already. |
They did, but this purge has to work and work convincingly for any more similar or more aggressive purges to take place. It may take weeks for the dust to settle on MFA Purge 1.0, e.g., for advertisers to return to (and stay in) the Content Network, if indeed that was a goal of the intervention. (Some advertisers had already expressed an interest in doing this before June 1.)
However, if many MFAs remain, as folks have said in this thread, how could the advertisers be convinced to reconsider the Content Network?
That is assuming we know Google's motive, it could also be directed more at gaining the average surfer's trust after they observed a drop in the overall network CTR, that would get the CxO attention.
We don't know why exactly they are doing it but for sure it is a step in the right direction, one that will hopefully show positive results and encourage momentum in the same direction.
As for the solution to publisher woes, here is what I wrote again in the second MFA thread which has been already suggested almost in every MFA thread so far.
|a) Manually review only the most blocked domains and every site in their adwords account |
b) Allow publishers to block by advertiser account.
make the blocking by default on domain basis, but allow a tick box next to each item in our filter where we can manually opt to block the whole advertiser account, easy.
I do not generate much income with adsense, but have a question. Why would removing any advertisers even mfa's or abitragers increase adsense earnings? I thought that Googles algorithm runs the ads that have the highest combination of CTR and Bid resulting in the greatest revenue per impression. I don't understand why people think that this update would be expected to remove 1-3 cent bidders and replace them with higher bidders. Wouldn't the bidders who "move up" and start appearing actually have been lower bidders than the advertisers who were booted? Please explain what I am missing.
you are missing every thread discussing MFA for the past 3 years jim, it's not only low pay, it's junk plus low pay, the worst kind of junk.
|Google's algorithm runs the ads that have the highest combination of CTR and Bid resulting in the greatest revenue per impression |
The problem here has been in the CTR bit, MFA write more compelling copy than the rest, along with many other points that I honestly hope never to write about of discuss again this lifetime, one of the perks of MFA crack down hopefully.
|Why would removing any advertisers even mfa's or abitragers increase adsense earnings? I thought that Googles algorithm runs the ads that have the highest combination of CTR and Bid resulting in the greatest revenue per impression. I don't understand why people think that this update would be expected to remove 1-3 cent bidders and replace them with higher bidders. Wouldn't the bidders who "move up" and start appearing actually have been lower bidders than the advertisers who were booted? |
In the short run, you're probably right. In the long run, though, purging MFAs/arbitrageurs from the content network should--at least in theory--make AdSense more attractive to advertisers and therefore lead to higher bids.
Still, a rising tide won't necessarily lift all boats, since advertisers will soon have better referral statistics and control over ad placement than they've had in the past. For example, site-targeted contextual ads may attract more advertisers to the network, but they're also likely to encourage some existing advertisers to focus their ad budgets on sites that have a history of delivering quality traffic. I'd guess that the gap between the haves and the have-nots will widen in the future, and AdSense will begin to resemble the traditional advertising landscape (where quality of editorial content and audience, not just topic, has a strong influence on rates and revenues).
So far June earnings up almost 30% compared to previous years.
Could be just a fluke, could be schools ending, could be hot summer days, could be increased site targeting, could be just strange friday/saturday thingy...
... or just maybe Google's changes are starting to have an effect in my sector :-)
eCPM down 30% :-(
The ad inventory seems to be very low and I have never seen more crappy ads than those of the the last week. Do you guys block ebay ads?
|Caution as in shutting down the shady operators slowly while continuing to frustrate the publishers who play by the rules and would likely be long-term business partners? |
Why couldn't caution be the other way around?
Caution as in being a publicly traded company and not doing anything that might create a 'surprise' when the next financial results are reported... :D
I agree that this is not ideal for publishers, but the reality of the situation is that the AdWords side pays the bills, so they are going to get the majority of the 'love', if you know what I mean. Seems like every time I go over to the AdWords forum here on WebmasterWorld, I see an active presence from AdWordsAdvisor asking for a list of features users would like to see.
I've wondered why I don't see a similar active presence here on the AdSense forum asking us for our wish lists. Oh, wait, I answered my own question already!
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