This week marked the one-year anniversary of the launch of click-to-play video ads. To that end, we thought it'd be fitting to introduce three new members of our click-to-play video ads family: the 728x90 Leaderboard, the 120x600 Skyscraper, and the 160x600 Wide Skyscraper. Previously, video ads were only enabled for the 300x250 Medium Rectangle, the 336x280 Large Rectangle, the 200x200 Small Square, and the 250x250 Square.
I don't know if it'll be making more money for publishers, but I think it's a dynamite branding tool for advertisers. The caveat is that branding can result in sales and new customers down the road in the future, so conversion stats may not be as quickly measurable. Advertisers will have to evaluate their effectiveness for them long term to properly gauge how well they're working for them.
I don't think they create a good branding experience. I think they look like Google desperately trying to jam more video impressions into their AdSense banners. I think they are hideous and would be averse to subjecting my brand to such a sub-standard representation.