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OK to put Adsense Search Box on 404 error pages?
TOS does not clearly state

5+ Year Member

Msg#: 3351355 posted 9:31 pm on May 27, 2007 (gmt 0)

I finally decided to write a custom 404 page since deleting almost 25k of pages in the supplimental index. I put some text and links to my homepage and my sitemap, and I know that you can't put adsense ads on error pages, but what about a search box? I see nothing in the TOS that clearly states that search boxes cannot be used on error pages, just adsense ads, buttons and image ads.

Your opinion?



WebmasterWorld Senior Member quadrille us a WebmasterWorld Top Contributor of All Time 10+ Year Member

Msg#: 3351355 posted 12:19 am on May 28, 2007 (gmt 0)

Look at the big picture.

visitors who end up at the 404 page are going to be confused enough; adding a search box tellsthem they are not really wanted, doesn't it?

Much better to have a useful and functional page that refers visitors where they want to go *within* your site. That's what a 404 is for!

As for the TOS - I don't know if it breaks the 'letter of the law' - but I'm also sure that's not the kind of thing that Google intends you to do.


5+ Year Member

Msg#: 3351355 posted 1:09 am on May 28, 2007 (gmt 0)

I think its a great idea!

If it works then delete all your pages and just leave the 404 :)

Actually I think its against Googles TOS...


5+ Year Member

Msg#: 3351355 posted 6:39 pm on May 28, 2007 (gmt 0)

Google AdSenseTM Online Standard Terms and Conditions

5. Prohibited Uses. You shall not, and shall not authorize or encourage any third party to:

(v) display any Ad(s), Link(s), or Referral Button(s) on any error page, on any registration or "thank you" page (e.g., a page that thanks a user after he/she has registered with the applicable Web site), on any chat page, in any email, or on any Web page or any Web site that contains any pornographic, hate-related, violent, or illegal content;



10+ Year Member

Msg#: 3351355 posted 1:03 pm on May 29, 2007 (gmt 0)

That phraseology "Ad(s), Link(s), or Referral Button(s)" seems like it deliberately left out "Search Box" or "AdSense for Search."

Have you e-mailed AdSense support to ask them? Getting a direct answer from the source would be more reliable than any speculation here about exactly what the TOS means.

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