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Is this ok type earning?
I am not sure

 12:42 pm on May 22, 2007 (gmt 0)

If stats (for one site) are following (not actual stats but almost similer):

Page impressions : 7,308
Clicks : 303
Page CTR : 4.15%
Page eCPM : $3.28
Earnings : $24

Is that ok for you guys? and on what area i should work to improve earning?




 1:07 pm on May 22, 2007 (gmt 0)

Your stats cannot really be judged as "good" or "bad" in relation to someone else's. Some people will be doing a lot better than you, others doing a lot worse. It depends a lot on the content of your site. Some sites just do a heck of a lot better than others because of the payout of the ads that they receive ad the number of impressions.

I personally get only about 1/7 of your impressions but my eCPM is 2-4x higher and my earnings are about half yours.

You can improve things by working to increase your impressions (i.e. get more traffic) and try optimising your ad placement and content to increase CTR.


 8:24 am on May 23, 2007 (gmt 0)

Please note that AS ToS forbids disclosing some of this info; please don't risk your account.

Different (types of) sites have radically different earning potentials.




 8:36 am on May 23, 2007 (gmt 0)

Not too bad, you are probably doing better than 70% of publishers. KF


 9:41 am on May 23, 2007 (gmt 0)

Very low for a good site
but also very high for a poor site


KF, where did this probably 70% come from?


 4:39 pm on May 23, 2007 (gmt 0)

Hobbs, Just a guesstimate. Close enough for government work.
Key word here is "probably". KF


 4:51 pm on May 23, 2007 (gmt 0)

Tabish, both eCPM and CTR are very close to mine. What is your ad placement?

Minebarns101, that's high! what niche are you in?


 6:43 pm on May 23, 2007 (gmt 0)

Well, try to improve the CTR by trying different ad formats, colour scehemes, better designing and better ad placement based on heatmaps, may be you can easily double the CTR.


 6:50 pm on May 23, 2007 (gmt 0)

I would guess those stats are about average. My experience at the moment is that the "square" ads 336x280 and 300x250 are performing best at the moment especially when they have the same background as the site and no border. But that's only what works on my sites.


 6:53 pm on May 23, 2007 (gmt 0)

I get half the clicks you get with the same amount of impressions but but earn 50% more. Wish I knew how to get even more traffic.


 9:45 pm on May 23, 2007 (gmt 0)

Can stats and money made be improved by not allowing low payng ads to be placed on my site?

I am new to adsense (have followed search topics) but wonder, if it is possible to eliminate low paying ads, would it improve stats? If low paying ads were restricted, would Google only place higher paying ads on my site or would they not place any ads, so I'd lose money?

Note: based on what I've read here and elsewhere, my stats are good to very good in all areas, I mainly just need more traffic (impressions) to improve the earnings but replacing low paying ads with high paying would seem to be good also.


 11:06 pm on May 23, 2007 (gmt 0)

Can't help you with traffic, wrong place
But for better pay you can experiment with smaller or less ad units per page.


 4:53 am on May 24, 2007 (gmt 0)

Please note that AS ToS forbids disclosing some of this info; please don't risk your account.

The info I shared here is NOT exact as i get, This is close to my one site, but not exat.

I think i violate rules if i share exact info, I can ask for help by posting some look a like info?

is it violation?



 7:53 am on May 24, 2007 (gmt 0)

I have about 1/7 of your impressions, however, my earning is double. So the problem is content and ad placement.


 8:00 am on May 24, 2007 (gmt 0)

barns101, that's high! what niche are you in?

I've got a pub and a restaurant directory/guide for the city that I live in. Wish I could get more traffic! ;)

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