Msg#: 3338933 posted 7:29 am on May 14, 2007 (gmt 0)
Well Google is Currently experimenting with ePCM or paying a publisher not for clicks but for impressions which would revolutionize the way publishers get paid. So a Cost per action or cost per click would be eliminated. This would put to bed all the large publishers and focus more on those that deserve compensation for the grueling hours of time spent promoting them.
Msg#: 3338933 posted 10:36 am on May 14, 2007 (gmt 0)
I haven't heard that eCPM or CPA is intended to replace CPC - rather run alongside. It just gives advertisers more of an option - and for those that have stopped using the content side, probably because of all the naff MFA sites, an alternative advertising solution. I think that all that will happen with CPA is that a lot of advertisers that pulled out of the CPC content network, may re-start using CPA instead.