| 5:36 am on May 11, 2007 (gmt 0)|
Thats exactly what I said in a previous post.
Seems to be basic Econ. 101 to me.
But what do we know, were just Junior Members.
| 7:37 am on May 11, 2007 (gmt 0)|
As a publisher, I've learned not to count on external market forces too much, work with what I can directly influence, my own content, if your site is good enough, then existing and future advertising networks will compete for a foothold on your pages, direct advertisers will queue at your door, and you can pick and choose whoever pays you best and respects you in the morning.
There will always be mediocre and ugly duckling sites, if one owns one of those (nothing wrong with that), then pasting ad code and earning whatever networks give out is the best option, more networks, less networks, does not change the reality of being a publisher and the tools you have at hand to influence your earnings.
Now drop the economics 101 and let's visit market physics 101:
The advertisers growth will never outpace the growth in the number of publishers and offered content. Meaning, as a publisher, your best chance for making more is not the increase in advertisers or networks, but standing out from the rest of the publishers, and when you're doing well, sooner or later more publishers will move onto your niche, so it's a continuous race for you as a site owner to both grow and remain one step ahead of your competition.
Physics is more predictable than economics :-)
| 9:12 am on May 11, 2007 (gmt 0)|
A very sage post! I am not sure it falls under physics
logic any better than economics. Economics normally falls
under two schools of thoughts both Theory (soft edge) and
Statistical (hard edge). To have it fit under physics you
would have to be able to put it in a algebraic formula.
I am not sure with all the minute variables you would be
able to do that (yes,it might be possible). Probably when
all is said and done it is a blend of art, economics and
physics. But whatever works, is what counts.
| 10:00 am on May 11, 2007 (gmt 0)|
Market physics follows the rules of fluid mechanics, that which is full (niche/advertisers) shall flow to that which is empty "irrecoverable fluid flow"
(you get ugly competition)
More Advertisers (pressure), leads to fiercer competition on the publisher's end (flow)
but I am glad you think it's an art too, for I like to think of myself as an artist too :-)
| 10:58 am on May 11, 2007 (gmt 0)|
So that's why people are saying YPN publishers make more money. That will probably change when it will launch internationally.
| 1:42 pm on May 11, 2007 (gmt 0)|
|So that's why people are saying YPN publishers make more money. |
Some people are saying the opposite:
In another thread on the Yahoo Publisher Contextual Advertising Network forum, btas2 wrote:
|My adsense revenue has been falling too, despite rising traffic and more clicks. The EPC is just dropping. |
So I tried Yahoo and found it significantly worse. The EPC is higher, but the targeting is so poor and the ad quality and relevance so low that my click through ratio dropped by a factor of about 5 giving me about 50% (at best) of my Adsense earnings.
As the expression goes, your mileage may vary. That's why testing was invented. :-)
| 3:15 pm on May 11, 2007 (gmt 0)|
I could cope with falling EPC if the CTR would go up. I am beginning to think that my visitors all have Triffids sitting on their PCs.
| 5:34 pm on May 11, 2007 (gmt 0)|
|As the expression goes, your mileage may vary. |
As I've said in the YPN forum, targeting it poor, payout is good.
When AS starts to fluctuate quite a bit, if it's not good, I start looking at other advertising options (as well as if there is a single cause - supplemental results, etc.). This includes other advertising companies.
| 5:45 pm on May 11, 2007 (gmt 0)|
Just one last post and I will quit flogging this tired old
Your Market Physics, with its ebb and flow certainly
duplicates and confirms Economics Supply and Demand with
its ebb and flow. Two different ways of stating the same
| 7:59 pm on May 11, 2007 (gmt 0)|
Our earnings started down the tubes in February, and continued until earlier this month. Of those who are experiencing this, how many are displaying 'ad links'? NOT 'ad units' - you know the ones which display a subject which when clicked takes one to a page of ten ads on the subject.
I just finished a three week experiement with removing the majority of these from our pages and PPC and CPM has steadily risen to about 15-25% above the low in just a few weeks and still on the rise! As G expected and mentions they are very low in converting, and I'm guessing G has been averaging the ad link stats in with the ad unit stats equally and using it against us for overall smart pricing. The only ad links we have remaing are the top 10-20% earners (highest CTR/CPM), and will probably be removing those soon, if PPC continues to rise as a direct result of removing them.
BTW, I've confirmed with G that there is somewhat of a weakness in the ad-links report. If you generate a report on a page impressions basis, it shows the number of impressions of ad link units followed by the number of clicks on the underlying ads. If you switch to the individual ad mode it shows the number of ads displayed in the underlying pages (after someone clicks) with the same underlying ad clicks. Nowhere does it report the number of clicks on the outer ad link subjects, which makes it very somewhat difficult to directly optimize placement, color, etc. In otherwords you can't directly see how many people actually clicked on a subject. It SHOULD probably show the number of clicks on the subjects when reporting the page impression report level rather than the number of clicks from the subsequent screens.
| 8:57 am on May 13, 2007 (gmt 0)|
System: The following 2 messages were spliced on to this thread from: http://www.webmasterworld.com/google_adsense/3338515.htm [webmasterworld.com] by martinibuster - 7:34 am on May 13, 2007 (utc -8)
I feel unlucky, I see somebody can make money from blogger more $10 a day. I attend to customize my blog for new design and promote blog follow SEO step, but it not effect against my blog. I recieve earning from Google Adsense almost 7 months now at $29.93.
I want assistant to tutor through PM for promote my blogger same you to the world of search engines and directories.
| 11:33 am on May 13, 2007 (gmt 0)|
What type of consumer products do you discuss in your blog?
How is the information that you provide about those products different from information which can be found on those products elsewhere on the web? (ie. What "added value" do you give to internet users looking to find information and / or purchase those products?)
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