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Adsense Policy on Near Perfect Blending?
emodo




msg:3317167
 8:03 pm on Apr 20, 2007 (gmt 0)

I have a one page site in a tiny niche (few dozen people a day). Basically it is a list of companies offering widgets. I offer a link and a short description of company.

I just added adsense inside the list of links like this:

Link
Link
Link
Link
Adsense
Link
Link
Link
Link
Adsense
Link
Link
Link
Link
Adsense
Link
Link
Link
Link

I formatted the content's color and size to perfectly match the adsense color and text size. It matches so well even I am having troubling finding where my content ends and the adsense blocks begin.

Is this allowed under adsense's policy?

I know blending is encouraged, but this near perfect blending seems to go too far.

 

Hobbs




msg:3317175
 8:14 pm on Apr 20, 2007 (gmt 0)

Is it allowed? Yes
Is it a good thing to do?
Now that's a different matter, first of all you will find that 1 or 2 ads max on a page is more than enough and more could harm your earnings, second, if your visitors are clicking on ads and they end up on sites they don't want to be, then they will hit the backspace or go search on Google for what they want, both actions can be detected by Google and this would later on come back and bite you.

[edited by: Hobbs at 8:16 pm (utc) on April 20, 2007]

emodo




msg:3317177
 8:17 pm on Apr 20, 2007 (gmt 0)

Could you be more specific on now more than 2 ads on a page can hurt earnings?

Hobbs




msg:3317187
 8:27 pm on Apr 20, 2007 (gmt 0)

Sure,
Before anything you need to test for yourself, that said, you will find many threads here discussing how displaying too many (you find for yourself how many is too many) ads per page results in 2 things:
1) Ad Impressions that were not clicked accumulate meaning your CTR is low which results in lower EPC
2) Too many ads on a page result in more space Google has to fill, which it can do with unrelated to your topic ads or more room for MFA to invade your ad space.

Both resulting in more earnings.
But as I said, test to find your optimum number of ads to display per page.

buckworks




msg:3317195
 8:32 pm on Apr 20, 2007 (gmt 0)

Remember that Adsense doesn't always get the matching right and sometimes the ads are inappropriate. If you got weird or bad ads, with that much blending many users would assume they were links you had chosen, and they'd wonder about your editorial judgement.

How would that fit with your ambitions to develop strong professional credibility in your field?

sailorjwd




msg:3317197
 8:35 pm on Apr 20, 2007 (gmt 0)

can you sticky me your site so I can block you in my adwords campaigns?

Bddmed




msg:3317202
 8:41 pm on Apr 20, 2007 (gmt 0)

I would consider the following:

Large rectangle
Large rectangle
Large rectangle
Link

Or just park the domain and have Google taking care of everything.

celgins




msg:3317214
 8:54 pm on Apr 20, 2007 (gmt 0)

Hobbs gave two good examples of why too many ads on a page can be harmful to earnings.

2. Too many ads on a page result in more space Google has to fill, which it can do with unrelated to your topic ads or more room for MFA to invade your ad space.

This, IMO, is a very big reason why many sites receive an influx of MFA's. Especially since many quality advertisers are reluctant to use the content network and leave it for the bottom-feeders.

emodo




msg:3317236
 9:22 pm on Apr 20, 2007 (gmt 0)

Ya I think you guys/girls are right. I don't think that ad layout passes the smell test.

Scurramunga




msg:3317261
 9:38 pm on Apr 20, 2007 (gmt 0)

The three adblocks alone will guarentee that you receive peanuts per click.

[edited by: Scurramunga at 9:39 pm (utc) on April 20, 2007]

Forest Dweller




msg:3317282
 9:54 pm on Apr 20, 2007 (gmt 0)

If you put as many too many ad units on a page, will that lower the bidding price for the advertisers?

Many ad blocks --> more spaces to fill = less money required for an advertiser to get on the page = less money per click?

Scurramunga




msg:3317287
 10:04 pm on Apr 20, 2007 (gmt 0)

If you put as many too many ad units on a page, will that lower the bidding price for the advertisers?
Take this scenario; if all the publishers in the content network were to suddenly increase their adspace today without any increase in advertiser demand then it could be said that supply has increased in relation to demand. We all know what happens when supply outstrips demand and I suspect this has been happening in many niches. MFA's would play a major part in this I suspect.

The big question on my mind is whether this also happens on a micro level ( ie. on a site by site level) If Google can determine a site's worth via smartpricing then wouldn't it be logical to assume that any increase in adspace supply within a site would affect demand and supply dynamics for that particular site also? Ever wondered why Google encourages publishers to use of more adblocks or adlinks?

Bddmed




msg:3317288
 10:04 pm on Apr 20, 2007 (gmt 0)

Forest Dweller,

If you own a piece of land and you plan to have people planting trees on it. The questions raised are:

- How big is the land?
- What's the demand for placing trees?

If you offer 300 trees to be planted and the demand is 3000, pricing will go up.
If the demand is 300 trees and you offer place for 3000 you'll earn virtually nothing.

martinibuster




msg:3317292
 10:12 pm on Apr 20, 2007 (gmt 0)

It's probably all right with AdSense as long as it's not misleadingly labeled (like placing the ads under a heading that states, Popular Links).

The most important issue with what I call "AdSense minefields" is that sometimes you can get a high CTR but the quality of the clicks can be (apparently) lower, resulting in a lower EPC. That's not good for you nor the advertiser.

Give it a try for a few weeks and let the ad relevance work itself out to see how well it performs for you; that's really the last word on the subject. You may find that a little less works wonders, or that the minefield approach works best for you and the advertisers. Unless you actually try it for an extended period (like more than a few weeks), you're just dealing with unsubstantiated guesswork that may or may not be correct.

How could it work best for the advertisers?
If your content discusses or reviews cheap widgets but you don't actually sell cheap widgets, but the content in the ads is offering cheap widgets, then the advertiser may likely make the sale that could have been made on your site, had you been selling cheap widgets. In that content scenario you could even slap an affiliate link in there and do as well as or better than AdSense. That's a case of Advertising Content filling a hole in your website content.

Hobbs




msg:3317302
 10:35 pm on Apr 20, 2007 (gmt 0)

If your content discusses or reviews cheap widgets but you don't actually sell cheap widgets, but the content in the ads is offering cheap widgets, then the advertiser may likely make the sale that could have been made on your site, had you been selling cheap widgets..

Easy on the martini :-)

The o/p said:
Basically it is a list of companies offering widgets. I offer a link and a short description of company

martinibuster




msg:3317307
 10:48 pm on Apr 20, 2007 (gmt 0)

Right, my scenario is an illustration of how it works and how it can also break down and not work.

In my experience, (not theory nor something I read in a thread, but actual experience) his scenario should work fine. But it could be more productive with just one ad unit at the top. But until he gives it a try, the OPs actual experience is the last word on the matter.

europeforvisitors




msg:3317332
 11:43 pm on Apr 20, 2007 (gmt 0)

Ever wondered why Google encourages publishers to use of more adblocks or adlinks?

Easy: More ad units (or ad links) makes it easier for Google to obtain inventory for ads at all price points.

Maybe it's coincidence, but I have only one AdSense unit per page (at most), and I've never had problems with single-digit EPCs--unlike some of the members here.

Of course, earnings per click aren't everything, and a publisher who relies solely on search traffic (and who cares nothing about repeat visitors) might end up making greater total revenue with more ads at a lower average EPC.

Scurramunga




msg:3317375
 1:23 am on Apr 21, 2007 (gmt 0)

...I have only one AdSense unit per page (at most)...
Same here.
...and I've never had problems with single-digit EPCs--unlike some of the members here...

If any of my adblocks begin to deliver 1 digit EPC they are removed.

farmboy




msg:3317388
 2:15 am on Apr 21, 2007 (gmt 0)

I formatted the content's color and size to perfectly match the adsense color and text size. It matches so well even I am having troubling finding where my content ends and the adsense blocks begin.

I don't think anyone has mentioned this yet, but the AdSense terms prohibit text/ads that mimic AdSense ads.

FarmBoy

Forest Dweller




msg:3317389
 2:17 am on Apr 21, 2007 (gmt 0)

The big question on my mind is whether this also happens on a micro level

If you offer 300 trees to be planted and the demand is 3000, pricing will go up.
If the demand is 300 trees and you offer place for 3000 you'll earn virtually nothing.

Aaaaaaah! Thank you for that.

yodokame




msg:3317398
 2:30 am on Apr 21, 2007 (gmt 0)

Who cares if the EPC drops? With AdSense and other CPC/CPA ads, the relevant metric is earnings per visitor. You have so many visitors. How much money are you going to get out of each of them, on average.

trannack




msg:3317653
 2:33 pm on Apr 21, 2007 (gmt 0)

Speaking for myself, it soundls like your site is offering little, if any unique content. If this is the case it is breaching TOS.

Secondly, which I may have misunderstood, you said you changed the ad size to fit in with your page. If you have changed anything other than the bakground or text colours you are breaching adsense TOS.

If you have changed any text colours to match background text volours - ie made headings/urls invisible to the searcher. This is a breach of TOS.

I would say you are treading a very thin line.

Finally - if I am incorrect on any or all of the above, accept my sincere apologies. If this is the case - I also feel strongly that more ad units results in lower eCPM. How much do you like it when you land on a page that is plastered with ads?

europeforvisitors




msg:3317834
 7:47 pm on Apr 21, 2007 (gmt 0)

With AdSense and other CPC/CPA ads, the relevant metric is earnings per visitor.

"Earnings per visitor" is an e-commerce metric, and it's accurate only when it's defined as "earnings per customer." (Even if you have means in place to actually count visitors (as opposed to relying on server logs or cookies), you have to define what a "visitor" or "unique visitor" is--e.g., someone who's visiting for the first time this month, the first time ever, etc.)

The traditional advertising metric is CPM, which translates into eCPM (effective cost per thousand impressions) with a mostly cost-per-click network like AdSense. eCPM works with any type of revenue, and it has the advantage of letting you compare text ads, display ads, affiliate links, etc. on an equal footing to decide which are worth keeping and which deserve to be junked.

nickreynolds




msg:3318804
 12:20 pm on Apr 23, 2007 (gmt 0)

The o/p seems to have a worrying lack of real content. The site is described as a "niche" - is it a niche or just a small site in a big niche with few visitors?

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