hey ho, looks like everyone else here is as stumped by this as I am. I've banned the url in .htaccess anyway. What I think they are doing is serving adsense to what appears to be a blank page (maybe that page is also include in an iframe elsewhere), and somehow drawing content relevancy for the adsense ads from my site!
I guess by disguising the links so much (they even hide the Ad description as well as the "ads by google" text) they are getting a lot of click through on some sites.
I have now established their adsense publisher ID.
Anyone else getting or had or seen this before?