So , how long would you give an advertiser to start converting?
|It's not always easy to spot this. You may leave their ads up for a few weeks to see how they perform before deciding they don't earn as much as you had hoped, so you take them down. |
According to the blog post at AdWords, the publisher will be able to...
Wait a minute.
Forget everything optimistic I've written about this new CPA model. It's the dumbest idea ever developed. Publishers will have to work harder for less money with this model. This is clearly a conspiracy by Google and big advertisers to squeeze more money out of the little guy.
Don't even consider using this folks. Just ignore it and keep on moving.
and leave the CPA advertisers to me :)
how long would i give a non-converting ad?
depends on if I have replacements ready, if i do, 100, 200 clicks.
If I don't have an alternative ad, i'd start tweaking my page with placements, traffic sources, etc.
If you are displaying PPA ads, now can you put phrases like "Click here" "support our sponsors", "click to find out more" etc?
i welcome this additional product from google, but i think there might be a fundamental problem that makes it difficult to implement.
ppc ads give their results immediately. if you have significant traffic you can compare different layouts, even different ad networks with a/b testing. after a relatively short time, you can have good data.
with ppa, its not clear how long the conversion timespan will last. with adsense referrals, there is a 180day window! so, suppose i have some adsense units on a page, and by adding some ppa offers, this decreases adsense revenue. the question becomes: is it worth it? but, to get a true answer, i might have to wait weeks or months to get a suitable answer.
the simple point is, it might be much more costly to do testing.
|might have to wait weeks or months |
I think there is a 30 day cookie on the CPA ads, but I'd not let ads run for anywhere near that long without some very early conversions.
I suppose that how long to run as a test might depend on how much suitable traffic a site has.
If a site is getting 100 visitors and 300 pageviews a day the appropriate testing time might be very different from that on a site with 10,000 visitors and 100,000 pageviews a day.
That could even vary with-in a single site if there are high traffic and low traffic pages.
"Does anyone agree that CPA or Sales leads ad will kill of Google Adsense"
One of the more ridiculous things I've read. CPA is nothing new. The people that are using Adsense on their sites are doing so because the CPA stuff wasn't working.
If you can't put up CPA offers, links now and make money, this Google offering won't help. CPA is nothing new, just somebody new doing it.
|The people that are using Adsense on their sites are doing so because the CPA stuff wasn't working. |
Actually, some of us are using AdSense to fill in the gaps that affiliate programs don't service, and to provide incremental income. But you've got a point: CPA is no panacea for publishers who are earning very little per click.
With respect to evaluating specific CPA offers, I hope that here or at one of the affiliate-centric forums there will be a lively discussion comparing how people are doing with different programs.
While results will always vary from site to site, there is also a lot to be learned from how individual affiliate programs fare overall.
|With respect to evaluating specific CPA offers |
actually, google might share the network success with a particular offer. it might not be too granular, but they might have three or five rating levels depicting the success that other publishers are having with the program.
an advertiser that only got one star, for example, would start to lose exposure by publishers, and then would have to increase the payout in the hopes of getting more publishing partners.
|an advertiser that only got one star, for example, would start to lose exposure by publishers, and then would have to increase the payout in the hopes of getting more publishing partners. |
I hope they think through the consequences before doing this.
CPA is not new but hope that Google will come up with something new with it. May be a new style or the way of implimentation. Its true that many publishers are running adsense because CPA does not work for them but CPA with adsense can come up like a bonus.
Now there is a limit of 3 units per page. There may be many published has space for forth one that can be filled with CPA. That will be the advertise where a publisher will have more control to choose the layout, type and the most importatnt, category.
This can be a very good alternative for public service ads. Besides since a publisher exactly knows the type of product he is selecting, he can pin point the place for that ad on the perticular page of the site.
Ok I need some clarification
Now the new CPA system...
With this CPA system would/could it be automated like the ad block with just a CPA model instead of a CPC sytem?
Do you have to choose the advertisers in which you manually place text links and such, within an article for example and a bit of marketing call to action?
Also is it something that you convert to but cannot do both CPA or CPC? Like show an ad block while also having a good performin CPA ad within an article or whatnot. Or can you test and then move back?
I have other questions but if anyone can answer the ones above it would be appreciated.
It looks like publishers can choose a specific ad or just choose a category and let Google pick the what they think are the best ads(s) in that category.
"It looks like publishers can choose a specific ad or just choose a category and let Google pick the what they think are the best ads(s) in that category. "
If this is the case, it won't be much interesting. I wish there has to be a wide range of colorful banners as well as text and we need to get the chance to view it exactly the way they are going to be displayed on the site. Thats the way CPA work according to me.
So the big search engines like Google, Yahoo, MSN penalize sites that have too many affiliate links and now AdSense is going to allow publishers to show more (effective) affiliate links by using the new CPA ads?
In effect, that is what a "pay for action" ad is - an affiliate link but Google is deciding which product you are selling and taking their cut. Is that a wise move for the publisher?
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