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This 46 message thread spans 2 pages: < < 46 ( 1 [2]     
Unlock the limits of your AdSense earnings potential
Earning caps are the limits of your own imagination
incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3279642 posted 6:02 pm on Mar 12, 2007 (gmt 0)

Reading all the bearish posts about AdSense lately would make it seem like the bottom is dropping out and nobody is on the upswing with AdSense. This would be incorrect because some of us are so busy improving our bottom line that we simply don't have time to relate all of those positive stories. Finally, I decided today looked as good a time as any to time to write a nice bullish post about AdSense, so you bears keep off this thread and post your tales of woe elsewhere, this one is for the bulls.

Make a Compelling Mission Statement

What does your site do and why should I bookmark it and come back?

You need to explain what your site is about to a first time visitor in a single compelling sentence. Find something you could turn into a site motto that catches their attention and makes them bookmark your site. Lots of articles and content are nice but if you don't SELL the customer (yes, visitors are customers) on your site it's a one time encounter.

Busting the Earnings Cap Myth

A couple of years ago I once thought I was at the peak of my online potential with one of my sites, for both traffic and earnings. This temporary mindset happened because my site was performing very steadily, very predictably, very status quo day after day, week after week, month after month. I looked at the situation and realized I had a ton of information to attract people to my site but they weren't finding it as well as they could be finding it in the search engines.

My daily traffic at the time was around 10K visitors a day so I took a step back and re-evaluated the situation and decided is was worth re-engineering my SEO site-wide to see if I could boost it to 15K/day as a simple goal. With a lot of research and keyword tweaking I was able to change how I positioned my site in the SE's and in 4 months traffic was up to 15K visitors. Not so surprisingly, the types of ads being displayed got better as well and the AdSense CTR improved as I was delivering a overall better product to both the search engines and visitors.

The encouraging thing was I added 50% more traffic and income with my first effort.

At this point, I figured the sky's the limit and my own imagination is the only thing holding me back.

Expanding your site's horizons

Just cranking out more and more of the same old content will not always bring you more and more visitors or improve your AdSense earnings.

Sometimes you need to expand and broaden your niche, take it local, make a compelling RSS feed for something other that just your articles. Depending on your niche, there may be a lot of local traffic you're missing because you don't address local markets. When I switched from solely doing generic content to also incorporate local content as well there was an almost immediate bump that propelled my site to 20K+ visitors a day and AdSense income improved as well.

Thin out thick content for more traction

Blogs and some CMS software are bad about having too much information on a single page. The best way to get good traction and leverage all of your content to the max is to break down each piece of content to it's own unique page. This is important because that piece of content now has the full weight for the entire page and the SE's and AdSense aren't trying to figure out the mess caused by multiple items jumbled on a page.

Learn from the news and information services and use headlines and snippets to drive visitors to the full blown content. As an added bonus, you're also driving them through multiple pages with multiple opportunities to display a wider variety of AdSense ads!

Maximizing each AdSense impression

Get rid of PSA's and have appropriate affiliate ads installed for "alternative ads" when AdSense has nothing to display. We've discussed how to identify and get rid of PSA ads in the past, but it's important you keep vigilant about this as every PSA ad is lost opportunity. The easiest way to identify when PSAs are being displayed is to look at your site stats and see how often your "alternative ads" page is being utilized. If it's a statistically small number of page views then I wouldn't worry about because I've seen PSAs pop up randomly for no reason and never show again on the same page. However, if PSAs are responsible for over a full percentage point of your page views you have a serious problem you need to fix.

How high is high?

I'm now getting about 700K visitors a month with that site and heading toward a million, that's the next goal. Not a shabby improvement from when I really started moving upward with only 300K visitors a month. It's a struggle and pushes my creativity to the limits to figure out how to take it to the next level, but that's also the thrill to see if it can be done. Yes, I'm also working on other sites that are starting to achieve good growth as well, but the thrill of hitting 1M visitors/month with a single site has it's own rewards in what you learn taking it there. At some point there is obviously a cap in how many people actually search for my topic on a daily basis but I'm positive I'm not there yet, not even close.

Competition in my area is heating up and in some parts I'm even taking a pounding from some newcomers, yet my traffic is still increasing. Some might see more competition as a problem but I see it more as a validation that I'm on the right track, doing the right things, and there will be huge rewards to gain.

Imagine that!

How good is your imagination?

While others imagine the AdSense system is set up to beat them with earnings caps, smart pricing, and all sorts of other problems, I imagine I can improve my service and earnings and have done so successfully just like many others on WebmasterWorld.

If AdSense turns sour I imagine I could also do well with YPN or something similar.

There are lots of options, lots of things you can do to improve your bottom line, but if you can't imagine it can get better then it probably won't, so imagine it will and take the proactive steps to make it happen.

 

Jafo

5+ Year Member



 
Msg#: 3279642 posted 4:48 am on Mar 14, 2007 (gmt 0)


I would begin just like I did with my most recent sites. I put up a well thought out site outline with a series of starter pages just to give the search engine something to index while I'm busy building bigger and better content.

Don't worry about pretty in the beginning as search engines have no sense of aesthetics.

So do you write a bunch of content away from the SE's (leaving the starter pages up) and then put them online all at once?

Can you give us a bit more detail on what you mean by keyword strings and your general theory of keywords overall?

activeco

10+ Year Member



 
Msg#: 3279642 posted 7:39 am on Mar 14, 2007 (gmt 0)

Regarding SandyK's notice:
Our traffic has increased nearly 5 times since last year but adsense revenues has gone down by 3 times+.

I guess your income haven't increased proportionally with the traffic too?

activeco

10+ Year Member



 
Msg#: 3279642 posted 3:44 pm on Mar 14, 2007 (gmt 0)

The question above was addressed to incrediBILL.
Excuse me for the possible confusion.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3279642 posted 7:33 pm on Mar 14, 2007 (gmt 0)

So do you write a bunch of content away from the SE's (leaving the starter pages up) and then put them online all at once?

Depends on the site/project - sometimes I assemble batches of pages offline and upload them all at once, other times I upload them as they become available. It all depends on the status of the project and what my goals are with the project.

Can you give us a bit more detail on what you mean by keyword strings and your general theory of keywords overall?

I think of a website like a book.

How would you write a book?

You write an outline, a planned table of contents, and those titles need to have relevant words for your topic to make the whole thing work in harmony. The only difference is I might tweak the chosen words to be something that has more search traffic than cutesy titles and write the titles to put the most relevant words up front in the title.

For instance a "One-Stop Resource for Widgets Makers in Alabama" is certainly weaker than "Alabama Widget Makers One-Stop Resource".

I guess your income haven't increased proportionally with the traffic too?

Yes, my income did.

When I got to 2x traffic I had roughly 2x income as well.

It doesn't work that way for everyone, lots of factors are involved, but it helps to pick a market segment with a ton of advertisers so you don't exceed available ad inventory.

[edited by: incrediBILL at 7:34 pm (utc) on Mar. 14, 2007]

bts111

10+ Year Member



 
Msg#: 3279642 posted 11:25 pm on Mar 14, 2007 (gmt 0)

Great post Bill!

How many pages are you putting up daily?

Paul Roberts UK

5+ Year Member



 
Msg#: 3279642 posted 10:48 am on Mar 15, 2007 (gmt 0)

fantastic post bill for someone who is just starting out on an adsense adventure like myself :) just what was needed to get me kick started. :)

Huntster

5+ Year Member



 
Msg#: 3279642 posted 8:57 pm on Mar 16, 2007 (gmt 0)

"A" for effort and an "A" for quality.

annej

WebmasterWorld Senior Member annej us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3279642 posted 3:36 pm on Mar 31, 2007 (gmt 0)

I just reread this and found even more things I could be doing. incrediBILL wrote a fantastic list of things we can do. I think it's worth bumping up to be sure everyone has read it.

incrediBILL

WebmasterWorld Administrator incredibill us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3279642 posted 6:39 pm on Mar 31, 2007 (gmt 0)

Thanks annej ;)

bts111 asked:
How many pages are you putting up daily?

Depends on which site.

Some of my sites have my individual contributions but I make the bulk of my business using member contributed content, and no, it's not a forum. There are lot's of ways to make money but any form of community site, where the community builds the content, is by far the easiest and fastest way to grow and it's CHEAP too!

Additionally, the community will link to you and build your link network for you so you really don't have to waste time on link building but it helps to put "LINK TO US!" in their face with both graphical and text link options, including domain level and deep link options directly to their content.

FYI, since I posted this earlier this month my stats show I've increased my traffic by 100K uniques this month alone. My goal of hitting 1M visitors/month by June is looking very good.

Joe2

5+ Year Member



 
Msg#: 3279642 posted 3:26 am on Apr 10, 2007 (gmt 0)

Sorry to be so naive but what are PSA's and IBL's. I think IBL's are Internal back links but not sure.
Joe

ken_b

WebmasterWorld Senior Member ken_b us a WebmasterWorld Top Contributor of All Time 10+ Year Member



 
Msg#: 3279642 posted 3:43 am on Apr 10, 2007 (gmt 0)

PSA = Public Service Ad

IBL = Inbound Links

Jean

5+ Year Member



 
Msg#: 3279642 posted 6:40 am on Apr 10, 2007 (gmt 0)

I was away from WebmasterWorld for quite a while and found this thread only this morning. What an inspiration! It makes me see that I am on the right track but is also helpful in making WANT to fine tune the development of my sites.

I always appreciated your threads incrediBILL but this is one is a true gem. Thank you.

spaceylacie

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3279642 posted 10:06 pm on Apr 10, 2007 (gmt 0)

some of us are so busy improving our bottom line that we simply don't have time to relate all of those positive stories

True, incrediBILL. There are so many different things people can do to increase their income and taking the time to explain it as you have, well, takes time. I broke the 10K a month barrier about 4 or 5 months ago and haven't checked in here at WebmasterWorld much since. I did, however, attend my first broadway musical last night! Drinks were $11.00 each and it didn't phase me, bring us all a round!

Cheers to all the hard-working non-complainers making the big bucks from Adsense.

netmeg

WebmasterWorld Senior Member netmeg us a WebmasterWorld Top Contributor of All Time 5+ Year Member Top Contributors Of The Month



 
Msg#: 3279642 posted 4:35 pm on Apr 11, 2007 (gmt 0)

It'd be nice to tack this post to the top, so it doesn't become buried again. Lot of good stuff here.

gabby

10+ Year Member



 
Msg#: 3279642 posted 9:40 pm on Apr 14, 2007 (gmt 0)

Remember to keep pushing the envelope. I thought my earnings were maxed out at one point. Traffic was decent, but ROI was very low. I kept tweaking the site with ad placement, number of ads per page, and adding CPP. I also worked on increasing traffic while controlling the cost of the traffic.

Finally -- the site is now maxed out! ;)

Ah well -- back to work for the next round.

trannack

WebmasterWorld Senior Member 5+ Year Member



 
Msg#: 3279642 posted 7:42 am on Apr 15, 2007 (gmt 0)

Great post. I must say, I do try to put up at least ne new page a day - that's on average. I might upload ten in one hit, but on average one a day. Earnings for me have been steady, and are showing growth. Although for some, they seem to be able to do nothing for years and everything remains steady, I think that the trick is to keep on top of things. Make some changes, make the site(s) fresh. Occassionally do a revamp - change the format a bit, improve the overall look and feel.

I also firmly believe in not having all your eggs in one basket - so diversify a tad, try other monetisation schemes.

I agree re the keyword stuff. Make sure the meta tags are there, make sure the keywords are relevant - but not overloaded. And finally - don't be scared to break a page down into smaller components, making them more targetted.

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