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Which Generates Higher Income
The 336X280 or 300X250 Ad Block
Fish_Texas




msg:3270621
 2:00 pm on Mar 4, 2007 (gmt 0)

Which generates higher income, the 336X280 or 300X250 Ad Block?

 

Pengi




msg:3270641
 2:27 pm on Mar 4, 2007 (gmt 0)

I think it's probably the one that gets the most clicks, but it could be the one with the best paying ads.

;)

This will be totally dependent on your site and your niche - others may have views, but your mileage will vary! If you need to find out, set up an experiment to see what works for you.

naeemi




msg:3270732
 4:16 pm on Mar 4, 2007 (gmt 0)

higher income depend on content(argument) of your website.

chocorol




msg:3270767
 5:38 pm on Mar 4, 2007 (gmt 0)

I've been using A/B testing with these two ad formats embedded in the middle of my articles for a while now, and I can tell you that both have the same CTR, eCPM, clicks and earnings. There are minimal variations but in the end both get the same results.

Obviously I'm talking about a month's result, some days one format performs better but at the end of the month they are just equal.

Fish_Texas




msg:3270776
 5:54 pm on Mar 4, 2007 (gmt 0)

Thank you for your responses.
I believe I have a better picture.
Fish Texas

annej




msg:3270793
 6:11 pm on Mar 4, 2007 (gmt 0)

I found there is little difference so I switched to the smaller one. I float the ads to the right and the smaller ad leaves a little more room for article text to the left.

Fish_Texas




msg:3270915
 8:38 pm on Mar 4, 2007 (gmt 0)

Thank you Ann, that's what I'm doing, switching to smaller 300X250

Mentat




msg:3271002
 11:12 pm on Mar 4, 2007 (gmt 0)

300X250 has been promoted by the Adsense Team.

I saw a lot of multimedia ads on this size.

alephh




msg:3271270
 8:22 am on Mar 5, 2007 (gmt 0)

I've run tests about this too.

For me, 336x280 gets more clicks, and thus higher CTR (~0,5% higher).

But the end income is pretty much the same.

So it seems, that clicks in 300x250 adunit are worth more, which may be results of the fact that there are more ads in that good old format.

dailypress




msg:3271717
 6:11 pm on Mar 5, 2007 (gmt 0)

I think the larger box generated more revenue when I tried both of them a year ago. I guess it depends on your site. Try both for a month or 2 weeks if you cant afford a month. There's no right answer.

However, in terms of position I could say that I usually get more clicks when I place my banners on the left side of a page. Try to blend whichever box you use.

good luck

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