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Stock market plunge accompanied by adsense revenue plunge?

 4:04 am on Feb 28, 2007 (gmt 0)

Call me paranoid, but my revenues across all sites today are about 10% of normal - are people distracted?

Anyone else seeing a very unusual dip today?

(Yeah, I know, not likely, but it's worth discussing)

edit - ok, recent check shows revenues approaching 50% of normal.. perhaps a reporting problem. Traffic is actually up, according to my stats and adsense reports.

Never mind...



 4:12 am on Feb 28, 2007 (gmt 0)

This has been one of my better days during Feb.


 4:59 am on Feb 28, 2007 (gmt 0)

I think that up or down by 10% is well within normal.


 6:04 am on Feb 28, 2007 (gmt 0)

They were stuck at about 10% of normal (that's 1/10 of normal, not a 10% drop) all day despite record high traffic, which is why I asked. (10% fluctuations I can live with :D)

Such is life in AdSense-land, I guess.

Anyway, things are rapidly approaching normal, so I suppose it could be a delay in revenue reporting...

Thanks for the feedback!


 6:19 am on Feb 28, 2007 (gmt 0)

For me, the second last google day of the month is always the worst (some times it starts a few days earlier). It makes sense it terms of monthly budgets, put in the fact Google is located near the last time zone of the world and that's why I think it happens. The end of month tailing tends to happen earlier in 31 day months.
Traffic and CTR are all normal, it's simply a wipeout for CPC. The higher the CPM of a channel, the more pronounced the effect. Low CPM channels barely move.


 6:21 am on Feb 28, 2007 (gmt 0)

Slightly higher than yesterday, slightly lower than average overall. I doubt there's any connection to the stock market, which didn't really "plunge" even in China.


 6:23 am on Feb 28, 2007 (gmt 0)

Nice linkbait, didn't effect me in the least.


 6:48 am on Feb 28, 2007 (gmt 0)

I had a weak February, yet I was bouncing back in the past few days and then... today. About 60% of my usual daily income. Funny, I hadn't make a link with the stock market plunge.


 6:58 am on Feb 28, 2007 (gmt 0)

Febraur was a record high month.

Only last Friday, EPC dropped about 25% while traffic increased about 10%.

Since last Friday, I have lowest EPC ever days.

But when I multiply my clicks with my average EPC, I would have the best earnings ever.


 2:07 pm on Feb 28, 2007 (gmt 0)

I saw no difference. Industry may be a factor.


 3:30 pm on Feb 28, 2007 (gmt 0)

Such is life in AdSense-land, I guess.

AdSense-land is a theme park with

loop the loops (PIP),
roller coasters (eCPM),
merry-go-rounds (CTR),
ferris wheels (EPC),
bumper cars (invalid clicks)... and
shoot-em-games (the

Best thing about AdSense_land is... they PAY YOU to go on all the rides except (heaven forbid!) the last two! ;)


 4:38 pm on Feb 28, 2007 (gmt 0)

Ours was actually up by 10%% yesterday. Google is sending us a ton of traffic this morning though. Guess they turned the adsense knob up a bit for the end of the month.


 4:58 pm on Feb 28, 2007 (gmt 0)

I agree with the premise:
market down -- ad revenue down (see post 90's internet crash)
Market down -- liquor & prozac sales way up :)


 6:45 pm on Feb 28, 2007 (gmt 0)

I just had my all time daily high adsense day


 10:02 pm on Feb 28, 2007 (gmt 0)

traffic up but everything else (EPC, CTR, ECPM) normal.


 1:43 am on Mar 1, 2007 (gmt 0)

Yesterday's market movement was a well-orchestrated and much anticipated event. Lots of insiders made a killing selling short. It was telegraphed by Greenspan's comments the day before to a Hong Kong economic forum in which he said the US may be headed for a recession later this year.

It was natural for China to react in that manner as a recession in the US would hurt them, but the degree of their reaction was a little severe. Wall Street's response was overkill and it didn't necessarily follow any logic. I track and report on the market and have for years. My headline on Monday was - and this is exact - The Correction Has Begun. Not everybody was taken by surprise, and we are headed still lower overall for about the next two months and that may be bad for AdSensers for the short term. US stocks have been on a helluva run (52 month bull market) and this was pretty much overdue.

One thing about AdSense and Wall St.: Up or down, those ads still pay well. (Wish I had more of them) Other sectors are seasonal and suffer cyclical slumps but those high-finance types just keep churning. It's the nature of the beast.

I don't see a recession coming, but the economy is definitely cooling off and shaking out some of the excess.


 3:22 am on Mar 1, 2007 (gmt 0)

No change here.

Wall Street's response was overkill and it didn't necessarily follow any logic.

Emotionally unstable investors. Impressionable kids? Are they teen girls? :/ Are there really grown men who are so skittish?

On the evening news tonight they said a market crash is a 20% drop; a correction is a 10% drop (IIRC); yesterday was a 3% drop?

I think you'd have to see a drop of 5%+ with no bounce back before we notice Adsense changes across of the board. At least with advertisers which are publicly traded. Even then the Adsense drops might not show up till the following quarter.



 7:37 am on Mar 1, 2007 (gmt 0)

highest day in Feb today, second highest was yesterday


 8:17 am on Mar 1, 2007 (gmt 0)

google taking more (gotta keep the shareholders happy)


 6:07 pm on Mar 1, 2007 (gmt 0)

Funny, I had a major dropoff 2/27 and 2/28 as well. My CTR and CPM were about one fourth the normal... traffic was nice. I'm tending to believe in normal fluctuations, but it's quite amazing that one day can be 400% greater than the next. I'm only at about 750 page views per day, so maybe my sample is just way too small.


 6:20 pm on Mar 2, 2007 (gmt 0)

Actually, my revenue went up on the day of the major fall.

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