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Google AdSense Forum

    
Blocking an Advertiser Account
GoldenHammer




msg:3255341
 10:55 am on Feb 17, 2007 (gmt 0)

I just sent this to Adsense support.

*****
This advertiser (IP: xx.xx.xx.xx) running many vary ads with landing pages to their .info domains, their landpages are nothing more than a list of ads or affiliates list links. Obviously, this is a scale project with the only goal to spam the Adsense ads spaces in order to drive traffics from the Adsense network to their own ads or affiliate list.

Would Google consider to provide the feature for blocking an advertiser account in additional to individual URL?
*****

 

potentialgeek




msg:3255447
 2:45 pm on Feb 17, 2007 (gmt 0)

This is absolutely the right idea. It's impossible to find every domain under one account, but everyone only gets one account. It's virtually impossible to get two. We all know it's extremely difficult, even under a business name besides a personal account. Google is very liberal giving someone a new account, but very conservative giving anyone two.

Thus the only solution is for the publisher to ban an entire account. It would instantly solve the problem that has plagued publishers using Adsense for years. The 200 maximum "competitive ad" filter was good as far as it went, but it didn't go far enough.

Scammers have been able to beat the system because Google didn't have the foresight to plug the loophole. They didn't anticipate that scammers would register tens or hundreds of domains, even though it is so easy. There must be the option for the publisher to ban either a domain name and/or an entire account.

Just imagine how many top* or *best crap domains and all their lame ads you could block if you banned one account. You could really take out the trash; I doubt I would need to ban 200 accounts to clean up the industry I'm in!

This would also help Google avoid aggressive algos which cause a lot of collateral damage, because so many junk ads would be cut down by publishers; they would not have to figure out how to do it. If Google is smart enough to track which accounts are banned by publishers, they might be smart enough to ban the same accounts themselves when they get to, oh, I dunno, 100?!

"Note to Advertisers: If you are banned by 100 publishers, your account will automatically be terminated. Do not use false advertising."

:/

p/g

Hobbs




msg:3255475
 3:29 pm on Feb 17, 2007 (gmt 0)

Imagine there's no heaven
It's easy if you try..

Pigs can fly once in a while and new publisher features will be implemented, (I've even affected 2 or 3 AdSense changes in my lifetime and I was truly shocked) but when Pigs land, and all things become equal, I'll put my money against Google inconveniencing Advertisers in any way or form.

I'm fully for blocking accounts not domains, but:

The faint suggestion that an advertiser account could possibly carry good and bad sites and blocking by account will alienate Advertisers and loose Google market share and revenue will wipe out any chances for this dream to come true.

How about a bigger shovel -eh- double again the competitive ad filter, give us 400, and if you're really feeling generous, make it 600, I'll settle if blocking by account is a dream.

Disclaimer for the retentive: Yes Google did historically implement changes in AdWords, I am only saying they are less likely.

europeforvisitors




msg:3255498
 4:07 pm on Feb 17, 2007 (gmt 0)

I think it should work both ways: Publishers should be able to block advertisers by account, and--more important--advertisers should be able to block publishers by account.

maxgoldie




msg:3255529
 4:51 pm on Feb 17, 2007 (gmt 0)

This the number one suggestion to improve quality for publishers and advertisers alike. For example, of all the 200 URLS in my filter, 70% of them are from one parasite with parked domains.

GoldenHammer




msg:3255777
 12:28 am on Feb 18, 2007 (gmt 0)

The faint suggestion that an advertiser account could possibly carry good and bad sites and blocking by account will alienate Advertisers and loose Google market share and revenue will wipe out any chances for this dream to come true.

>> That is the cost to pay for doing "bad" things.

How about a bigger shovel -eh- double again the competitive ad filter, give us 400, and if you're really feeling generous, make it 600, I'll settle if blocking by account is a dream.

>> That is an unreasonable/ extra cost to pay for nothing.

[edited by: GoldenHammer at 12:39 am (utc) on Feb. 18, 2007]

Hobbs




msg:3255945
 7:42 am on Feb 18, 2007 (gmt 0)

GoldenHammer,
You're preaching to the converted, blocking by account request is as old as the coining of MFA, you need to first think what's preventing Google from implementing it.

GoldenHammer




msg:3255946
 7:52 am on Feb 18, 2007 (gmt 0)

You're preaching to the converted, blocking by account request is as old as the coining of MFA, you need to first think what's preventing Google from implementing it.

>> I know ... I know, there must be some top secrets behind.... :P

koan




msg:3255957
 9:16 am on Feb 18, 2007 (gmt 0)

you need to first think what's preventing Google from implementing it

When I feel upbeat, I think it's just a matter of keeping as much secrecy as possible to the workings of the adsense algorithm and not let anyone reverse engineer it too easily. Blocking advertiser's account could provide too much information to its inner working. Don't ask me how, though, but that's a reasoning that explains a lot of Google behaviors in general.

When I'm in a more cynical mood, I think it's about providing advertising avenues to even lowballers in order to maintain their loyalty and keep that money flow, even if it means declining quality of landing pages and screwing publishers a little bit, who will always be last in line in terms of priority.

The contextual advertising industry is surely in dire need of decent competition. No real big players outside of Google.

Hobbs




msg:3255961
 9:31 am on Feb 18, 2007 (gmt 0)

koan,
The cynical you makes more sense to me than the upbeat you, but then in my mormal state of mind I am cynical too..

Blocking advertiser's account could provide too much information to its inner working. Don't ask me how

how?

GoldenHammer




msg:3256116
 3:32 pm on Feb 18, 2007 (gmt 0)

The contextual advertising industry is surely in dire need of decent competition. No real big players outside of Google.

>> This seems the main reason. For my best (and limited) sense and knowledge, that is not a technology bottleneck, nor likely for preventing disclose of any secret. Perphas just the lack of motivation and priority.

[edited by: GoldenHammer at 3:35 pm (utc) on Feb. 18, 2007]

mzanzig




msg:3256125
 3:49 pm on Feb 18, 2007 (gmt 0)

Perhaps just the lack of motivation and priority

My bet as well. Adsense in total contributes roughly 40% x 25% = 10% to Google's bottom line. Now, how much will this value increase by implementing this single feature?

Hobbs




msg:3256134
 4:08 pm on Feb 18, 2007 (gmt 0)

Now we're chasing after our own imagination.. Guys you're drifting, we do not need any disclosure of secrets on this matter, and I am sure Google is right there among the top motivated and technology savvy companies, think market share & profitability.

Now scream a little louder for an unlimited filter list if you want to get anywhere near 400.

europeforvisitors




msg:3256140
 4:12 pm on Feb 18, 2007 (gmt 0)

When I'm in a more cynical mood, I think it's about providing advertising avenues to even lowballers in order to maintain their loyalty and keep that money flow, even if it means declining quality of landing pages and screwing publishers a little bit, who will always be last in line in terms of priority.

Or maybe they don't want publishers making bad decisions that could result in lower revenues for the publishers and for Google.

There's a tendency here for publishers to talk about "my ads" when describing the "Ads by Google" box, but in reality, those ads are under the control of Google, which has never billed the domain filter as being anything more than a "Competitive Ad Filter."

Hobbs




msg:3256144
 4:17 pm on Feb 18, 2007 (gmt 0)

We're big boys, either give us more ammunition or stop sending wolves.

GoldenHammer




msg:3256249
 7:23 pm on Feb 18, 2007 (gmt 0)

.... and I am sure Google is right there among the top motivated and technology savvy companies, think market share & profitability.

>> Probably you just mentioned the key, but the huge has (in fact always) his blind points of view to overlook, lets help him, recall the report: "Obviously, this is a scale project with the only goal to spam the Adsense ads spaces."

[edited by: GoldenHammer at 7:41 pm (utc) on Feb. 18, 2007]

TheTraveler




msg:3256279
 8:16 pm on Feb 18, 2007 (gmt 0)

De plane, De plane!

Well Tattoo, on that plane is a group of AdSense publishers who really thought that Google would help them out and give them weapons to fight bad advertisers. Alas, they all went mad due to a chronic affliction called "Google Acting Savior Syndrome" or GASS.

They are just here for some RnR and see if we can put their minds back together.

Here at AdSense Fantasy Island

Hobbs




msg:3256293
 8:33 pm on Feb 18, 2007 (gmt 0)

Turn of that tv TheTraveler and take a break, the last thing we want is people blaming Google for their Gas too!

GoldenHammer




msg:3256384
 11:35 pm on Feb 18, 2007 (gmt 0)

TheTraveler - Here at AdSense Fantasy Island

>> Good, be ready to pay for that, there is no free lunch.

TheTraveler




msg:3256455
 1:29 am on Feb 19, 2007 (gmt 0)

I fully agree with all this discussion except I have resigned myself to not expect anything until I see it happen. I'd rather focus on the bouncing Googleball and try to move accordingly, a better use of my time.

I'll just say this.

How many times does ASA frequent this group and get involved compared to how many times AWA visits the AdWords forum and is interactive?

If there is no ears listening to all this what good is it.

I rest my case.

GoldenHammer




msg:3256529
 3:30 am on Feb 19, 2007 (gmt 0)

If there is no ears listening to all this what good is it.

>> Watch out! Google knows you (and everything on the web) better than anyone else ... :P

Hobbs




msg:3256622
 7:33 am on Feb 19, 2007 (gmt 0)

How many times does ASA frequent this group

Only the mods can answer that, but posting and frequenting frequency is no indicator of listening.

If you're trying to say that there is less Google love for Publishers than for Advertisers, then I agree, you give higher priority to those that pay you over those you pay.

Now where's my unlimited filter?

[edited by: Hobbs at 7:34 am (utc) on Feb. 19, 2007]

GoldenHammer




msg:3257618
 10:44 am on Feb 20, 2007 (gmt 0)

Look like I received a positive handling on the report. They thank my information and have escalated the case to their specialists for a separated process in order to better assist for handling "my issue".

Doesn't matter if it would have any meaning to the final update on the Adsense, that seems they have set an open attitude to listen, a good sign.

codegal




msg:3259213
 6:52 pm on Feb 21, 2007 (gmt 0)

Most of the adsense ads I filter out are from sites with those Sponsored Search Results landing pages. I hate to see them because, I don't want my readers thinking that I approve of that type of site.

I think Adsense is still overall a good program, but it would be nice if they would allow publishers to block an advertiser's adwords account. But if G was going to do it, it would have already been done. I really hope they would allow us to do it one day, but I don't see it happening. In the end it is up to them, not us. This is not a democracy. If we can't take it, well...

We could leave (and go where?)
We could build our own ad network (yeah right!)
We could hope YPN implements a block by account feature and increase the number of quality advertisers (yeah, like in 20 years)

potentialgeek




msg:3259277
 7:43 pm on Feb 21, 2007 (gmt 0)

It may seem like a pipe dream, but Google has already recently given Adwords, on the other side of the fence, unlimited bans of Adsensers. Prior to that they introduced Quality Scores. Things are moving in the right direction towards greater quality control. Google is still relatively young, as is the Adsense program itself. We have to be patient with its evolution and give the PhDs time to separate the wheat from the chaff. It really isn't a huge leap from banning a site to banning an account, either conceptually or by computer programming.

p/g

Hobbs




msg:3259280
 7:52 pm on Feb 21, 2007 (gmt 0)

It really isn't a huge leap from banning a site to banning an account, either conceptually or by computer programming

Yes it is not, but as I said up there, think of how it could impact the program earnings and you are nearer to what's preventing Google from implementing ban by account.

I checked few hours ago and my filter is still at 200, come on Google, throw in another couple of hundred slots in there, I promise to fill it up today!

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