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Consistency of income is a sign
that you are doing well with Adsense- Agree or not?
spaceylacie




msg:3248584
 4:31 pm on Feb 10, 2007 (gmt 0)

I've noticed that over the years my Adsense income has become more and more consistent. In fact, I am beginning to believe that consistency of income within the Adsense program is a great sign that your site will "make it".

Considering the percentage of difference between daily earnings per day for my sites it is fair for me to give the example that if I was making $150 per day average, my daily income rarely goes below $140 and rarely goes above $160 a day. At the same time, my average income has continued to increase over the years as my sites receive more visitors.

Consistency of income is not something that happened for me overnight, it is something that is just now starting to happen after many, many years of just plain hard work.

Do you agree or disagree that this is a sign that your site will be/is successful within the Adsense program?

 

europeforvisitors




msg:3248611
 5:06 pm on Feb 10, 2007 (gmt 0)

Do you agree or disagree that this is a sign that your site will be/is successful within the Adsense program?

I don't agree or disagree. As with most things, it depends. Some topics will have noticeable seasonal peaks and dips, for example, while others will be steadier year-round. In the end, what matters is what your total revenue is at the end of the year.

To use a hypothetical example, a year-round average of $150 per day will generate $54,750 in income per year, and it really doesn't matter whether the daily variations are between $140 and $160 or between $100 and $200 (unless the publisher's stomach can't cope with peaks and dips).

MThiessen




msg:3248663
 5:57 pm on Feb 10, 2007 (gmt 0)

I've noticed that over the years my Adsense income has become more and more consistent. In fact, I am beginning to believe that consistency of income within the Adsense program is a great sign that your site will "make it".

I have too. My income is extremely stable. For example I "know" it goes down 20 to 30% sat and sun, and up 10 to 20% mon and tue. I also count on holidays being down. The overall earnings fluctuate up and down in a narrow margin, always trending up, even through all the big G shakeups and updates, and all the things talked about here as dramatic G changes. Maybe we are just lucky, but I think it's more then that.

Yes I too think it's a sign that your site (or network of sites)is pretty stable. Even so, I prefer to have a network of sites, a SMALL network I can manage and still deliver quality. Having several quality sites ads much needed diversity to the equation of "stable" imo.

moTi




msg:3248792
 8:46 pm on Feb 10, 2007 (gmt 0)

hah! thank you, i actually i wanted to start a thread about this, too. from the comments of some long-established publishers with big websites in this forum, it seems that most of them recieve an incredibly stable monthly if not daily income.

to answer the original question: wish i could agree, but i have to strongly disagree.
i'm in the business for years now with steady considerable traffic. overall i can say that i'm doing pretty well with adsense, but especially my monthly variations are extreme all along with no signs of consistency. for example, if the trend continues for this month, it will be one third of december income. to call this a lack of success or to blame it on site quality would be plain wrong and an insult.

in my case, it all comes down to wild fluctuations of epc that are for the most part exogenous and therefore almost impossible to combat. in the recent years it was wobbling between 4 cent and up to 30 cent on monthly average. although there are typical seasonal trends such as the december rush, the annual comparison still shows strong variations.

how do i explain the main reasons?
- seasonal trends
- stronger than usual variations in demand for ad space
- unusual competitive action in my niche
- smartpricing algo gone mad and kicking in different directions (dunno if course or effect)
- and the rest is simply unknown and i'd very much like to know

what i'd like to ask in this context: do any of the long-established publishers experience similar volatility in epc or am i alone? i mean, i've gotten used to it, but a bit more calculability would be nice..

MThiessen




msg:3248819
 9:22 pm on Feb 10, 2007 (gmt 0)

moTi, I am long established (10 years+) *but* (there is always one eh?) I am *not* in a competitive market. There is not the constant struggle for domination in my niche, those that dominate (myself included) have done so unchallenged for many years. This is probably a BIG factor in my small network's stability.

europeforvisitors




msg:3248928
 1:12 am on Feb 11, 2007 (gmt 0)

what i'd like to ask in this context: do any of the long-established publishers experience similar volatility in epc or am i alone? i mean, i've gotten used to it, but a bit more calculability would be nice..

I've been with AdSense since the network went public in June of 200), and I can't say that I've noticed extreme day-to-day variations in EPC--certainly nothing like 50%. I have seen long-term changes, however, and I think the introduction of separate bidding for the search and content networks hasn't been great for publishers' earnings per click.

SincerelySandy




msg:3248945
 1:41 am on Feb 11, 2007 (gmt 0)

I not sure that I agree either, but there seems to be a connection. I have a small number of sites and the consistency of earnings and my earning statistics is often just freakishly stable. I have sizable variations in my month to month earnings but a bad month earnings is not really bad to me :-} My day to day stats are where the consistency is often amazing. Even though all of my sites are combined under one account, from one day to the next, or sometimes the same day compared to that day the week before, my total earnings of all my sites combined are sometimes the exact same. exact. The page impressions are occasionally the same way. The sites that make me the most money are not in a small niche either, there's plenty of competition.

spaceylacie




msg:3248953
 2:09 am on Feb 11, 2007 (gmt 0)

I have a small number of sites

network of sites, a SMALL network I can manage and still deliver quality

I'm seeing one thing in common with those who have commented on seeing a stable income themselves, I'd also classify mine as a small, manageable, network of sites. Not a highly competitive field, but I'd still call it competitive.

makes a little sense




msg:3249060
 6:29 am on Feb 11, 2007 (gmt 0)

Your consistent income is merely a sign that Google AdSense is consistent. It says nothing about how much income you may make in the near future or whether it will last.

SincerelySandy




msg:3249235
 2:24 pm on Feb 11, 2007 (gmt 0)

Your consistent income is merely a sign that Google AdSense is consistent.
It could also indicate you have stable positions in the search engines.
It says nothing about how much income you may make in the near future
Yes, it does.
Hobbs




msg:3249237
 2:29 pm on Feb 11, 2007 (gmt 0)

Yes there is stability for older publishers:
The longer you've been with the program, the more data they have on how your traffic performs, so less smartpricing jumps, the more advertisers will know and target your site, also the less likely you are to changing things around in the layout, colors number of ad units per page and ad sizes..

Also there is stability for high traffic sites:
The more stable traffic you got the less likely you will see ups and downs in earnings.

Finally there is stability when you are looking at periods of months and years not days.

For me it has been inching upwards since the day I joined.

TheTraveler




msg:3249268
 3:42 pm on Feb 11, 2007 (gmt 0)

Pretty much like a brick n' mortar retail business, longevity is a prime factor in smoothing out the ruffles.

dollarshort




msg:3249835
 7:40 am on Feb 12, 2007 (gmt 0)

agree ---makes a little sense--- I had a very consistant income for over 2 years, now I'm down 60% since mid november, no end in sight, bit of a dead cat bounce in Jan now back into the mud, I have quality traffic, from 7 year old site. Now looking into Yahoo.

MThiessen




msg:3250365
 6:59 pm on Feb 12, 2007 (gmt 0)

dead cat bounce
Ahhh I see there is some daytrader in you! ;)
alika




msg:3250471
 8:30 pm on Feb 12, 2007 (gmt 0)

Earnings for me was predictable -- I know which months peak and when earnings taper off. Been with the program since it started in 2003 and it was growth, growth, growth in revenues.

But not when I was hit by the Jagger update.

Google traffic dropped 80% and my earnings fell back to earth. It was painful - earnings fell by almost the same percentage as my Google traffic. It was BAD. I was doing really well with Adsense, and my Adsense rep was so shocked to see the new numbers.

I recovered 3 months later and income soared to new heights. But it was a painful reminder that you can lose everything -- and consistency of income needs to be cherished and nurtured.

dollarshort




msg:3251028
 8:54 am on Feb 13, 2007 (gmt 0)

Mthiessen, yes lost my shirt when the tech industry went south, lessons learned the hard way. This is a bit more secure and almost as fun.

Hobbs




msg:3251295
 2:16 pm on Feb 13, 2007 (gmt 0)

Is it too late to change my (Ehm) above statement?
It seems I spoke too soon, forgot it was February..
third day now very bad Google, go stand in the corner!

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