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opting out from CPM ads
is it possible?

 12:27 am on Feb 6, 2007 (gmt 0)

I am pretty sure some time ago this was possible, but now I can't find any mention anywhere.

Did I fry my brain?

can we say "thanks, please don't site-target me"?


Visit Thailand

 12:30 am on Feb 6, 2007 (gmt 0)

Some members have said they opted out by asking G to exclude them from CPM ads.

I believe this is the only way.


 1:19 am on Feb 6, 2007 (gmt 0)

For what it's worth, I'm seeing a noticeable increase in CPMs for site-targeted text ads this month, and a few of the CPMs have been startlingly high. So don't write off site-targeted CPM ads too quickly--you could be missing out on a worthwhile opportunity, especially as more new and existing advertisers try site targeting.


 1:37 am on Feb 6, 2007 (gmt 0)

I did it a few months ago.

It depends totally on your niche.

EFV has a very competitive tight niche so it is an asset. If you have a broad appeal and maybe lowballers, not good.

You have to email support to opt out. You might get a automaticical type response the first time trying to persuade you not to. Email that letter back and tell them you really thought this over and you definitely want to do it.


 2:16 am on Feb 6, 2007 (gmt 0)

Some members have said they opted out by asking G to exclude them from CPM ads.

I had no problem doing this. Some people said that they got am email trying to talk them into not dropping it. If they do that just write back that you are firm in your decision.


 8:38 am on Feb 6, 2007 (gmt 0)

Thanks for all the responses...
No wonder i couldn't find it in the Adsense pages!

Anyway, as it's not just a checkbox I can change back and forth whenever I want, I probably think twice before asking G to opt me out...


 3:21 pm on Feb 6, 2007 (gmt 0)

The other advantage is that there will be less urls in your filter.

(Googleized automaticical type response, I am going to have to put that in the data base)


 4:34 pm on Feb 6, 2007 (gmt 0)

I opted out about two weeks ago. Sent them a letter. Got a letter asking me to reconsider. Sent another email saying I was sure I wanted out of it. Then they emailed back and said ok, you're out.

For me, the possibility of making more on the cpm ads didn't outweigh how ugly the cpm ads were and how they goofed up the appearance of my pages.


 4:49 pm on Feb 6, 2007 (gmt 0)

A year or so ago, I decided to opt out of CPM ads so I sent them an email requesting to do so. But my Adsense rep called me as she saw the request I made and convinced me not to opt out of CPM ads.

And I'm glad I did. Especially with site targeting, my ECPM for site targeted ads are so much higher than the normal ads.


 10:10 pm on Feb 6, 2007 (gmt 0)

If you opt out and find that it doesn't work for you, then they will opt you back in again. I tried it a while ago, opted back in, then out again. I'm currently opted out, and have been for a while. Opting out works for me. CPM works OK for some, but is bad for others. The only way to find out what worls for you is to try it.

[edited by: FortySomething at 10:12 pm (utc) on Feb. 6, 2007]

Visit Thailand

 12:44 am on Feb 7, 2007 (gmt 0)

making more on the cpm ads didn't outweigh how ugly the cpm ads were and how they goofed up the appearance of my pages.

I have to admit this is the only thing that ever makes me consider opting out. Would be great if there was a choice in the AS centre and you could opt in and out yourself.

When I see the inflated ads on my pages it often annoys me so I fully understand why some people want out.


 1:53 am on Feb 7, 2007 (gmt 0)

making more on the cpm ads didn't outweigh how ugly the cpm ads were and how they goofed up the appearance of my pages.

I don't think any AdSense text ads would qualify as "pretty."


 2:00 pm on Feb 7, 2007 (gmt 0)

I opted out too as an experiment. Income dropped dramatically. When I called my rep and had it started back up again, income went up again too.

Even though while they are running CTR dropped and CPM went up, the bottom line dropped about 25%

It came back up immediately, this was too big of a shift to be coincidence.

One thing though that I have found. If you are getting targeted with CPM ads, I found having the maximum amount of ad units (don't make your page look bad, if you can't do this without making it look crappy then don't) makes you still be able to show both CPM ads and CPC ads. The images will rarely be in all ad units.

This is controversial here, but imo it's the best approach when being heavily targeted.

Visit Thailand

 1:24 am on Feb 8, 2007 (gmt 0)

It is perhaps a coincidence that this thread is current as today I am seriously thinking of opting out of CPM.

First let me say that the majority of people in my blocked list are sites that target my site. Sounds strange I know. The reasons are:

1) Gooogle seems to enjoy distorting the ads to silly sizes. The fonts, and whole look is much worse than a regular ad. This makes my pages look bad.

2) The ads seems to appear on almost every page even though G says each page is targetted individually for best payment etc.

Now here are the reasons I am thinking of opting out:

1) I like to control how my site looks. I do not mind video, images but I hate the super sized text.

2) I like variety of ads on a page. If users see the same boring super sized ad on each page they are less likely to click and in addition may think less of my site.

When would I happily allow this?

1) The only time I would really not mind too much is if it is a CPM ad AND I can set a minimum CPM amount.

For me site targetted ads are fine, and we do make good money from them but I want more control of my own pages.

I seriously believe that publishers should be able to set a minimum CPM rate for site targetted ads.

It must be a serious issue as I may well lose a fair bit of daily money in stopping CPM ads, but it is not enough money for me to allow them.

Added in: BTW I should add one reason I am so annoyed today is I know a few of these companies (working relationship). They are very large companies and I do not want them to think I am blocking them. But I am. Until G can address the two or one of the two issues above it will have to stay that way.

[edited by: Visit_Thailand at 1:43 am (utc) on Feb. 8, 2007]


 2:35 am on Feb 10, 2007 (gmt 0)

I don't understand, why do you guys have to contact Google to opt out, we're talkign here about the "advertise one this site" link in the ads or not, because that can be easly changed in your account or are you talking about something totally different?


 3:22 am on Feb 10, 2007 (gmt 0)

Something totally different. It don't matter if you turn of the "advertise on this site" feature. They will run targeted ads anyway. The advertise thing makes it easier for the advertiser but does not stop it at all.

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