Hello! I have read here before that text formatting on the page must be done in such way that it will be broken in small, easy to read pieces. It named something like "glance breaking, read stoppers" or something very similar.
Such formatting forces an eye to stop and read important info. Pictures also suggested for this purpose as well.
I want to ask you if CTR will increase if I will add breaking line into text which is surrounding big 300x250 adsense ad.
Without breaking it looks like this now (adsense ad is perfectly blended into page):
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
I want to add the line (just simple html <hr> ) as you see on the picture below:
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here -----------------------
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
The idea is that reader will not flow from narrow to wide text area, but will stop on that breaking line and probably pay more attentions to the add on the left side.
I am going to test it, but since traffic is not big now and some other fluctuations affecting my stats it will take weeks to see (if such) difference...
Please tell me what do you think? which model is better with or without breaking line?
