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two designs: which CTR is better
I try to add line breaking overview of page
net_rambler




msg:3239430
 2:19 pm on Feb 1, 2007 (gmt 0)

Hello!

I have read here before that text formatting on the page must be done in such way that it will be broken in small, easy to read pieces. It named something like "glance breaking, read stoppers" or something very similar.

Such formatting forces an eye to stop and read important info. Pictures also suggested for this purpose as well.

I want to ask you if CTR will increase if I will add breaking line into text which is surrounding big 300x250 adsense ad.

Without breaking it looks like this now (adsense ad is perfectly blended into page):

adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text

I want to add the line (just simple html <hr> ) as you see on the picture below:

adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here text text text text text
adsense here -----------------------
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text
text text text text text text text text

The idea is that reader will not flow from narrow to wide text area, but will stop on that breaking line and probably pay more attentions to the add on the left side.

I am going to test it, but since traffic is not big now and some other fluctuations affecting my stats it will take weeks to see (if such) difference...

Please tell me what do you think? which model is better with or without breaking line?

 

I Will Make It




msg:3239601
 5:00 pm on Feb 1, 2007 (gmt 0)

Why don't you just test it?

Something that works for my site, may not work for yours and something that works very well for you may work at all for me..

So I think your answer lies in testing!

If you have many pages with articles, you can test both versions at once. Create a couple of channels, print out different ad-blending and pay attention to the CTR, and see which one is giving you the highest revenue.

jomaxx




msg:3239612
 5:08 pm on Feb 1, 2007 (gmt 0)

I agree, just test it if you want the answer.

But in general if it's all part of the same article, then I would just make it flow properly. Once you start looking at your site under different screen resolutions and window sizes, you'll probably see that the flowing version holds up better.

net_rambler




msg:3239788
 7:08 pm on Feb 1, 2007 (gmt 0)

thanks for reply! but as I already mentioned above:
>I am going to test it, but since traffic is not big now and some other fluctuations affecting my stats it will take weeks to see (if such) difference...

I thought if somebody already has knowledge about this...

Is anybody here who tried on own site such two solutions?

I started my test already two days ago and see big decline in CTRs when I have this breaking line. I am not sure that this is due to my test, it was Vista lunch on Wednesday. I have seen such declines before also when happened something big in the world, like terror attacks, Olympic Games, Football world championship, Christmas and so on...

that's why I am not sure about test results...

Please reply if you tried such experiments with layouts. Small details do big things often!

Pengi




msg:3239953
 8:44 pm on Feb 1, 2007 (gmt 0)

Be careful that you do not blend your ads into the text too well.

If it leads to inadvertent clicks on the ads, then it may lead to smart pricing or worse, it could be deemed that clicks are invalid.

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