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Google AdSense Forum

This 33 message thread spans 2 pages: 33 ( [1] 2 > >     
Increases Vs Decreases
Is your adsense going up or down?

 1:10 pm on Jan 30, 2007 (gmt 0)

Please don't break the TOS with exact figures.

I am concerned reading all the posts of people seeing decreases in adsense earnings this year.

I personnally have seen increases. Not dramatic, but increases non-the-less. Not bragging, on the contrary, I am now getting increasingly concerned by all the decreased earnings posts...

I get a feeling of dread, like I am next. I think it might benefit our community and give us a feel of adsense's general direction if we all chime in with an "up" or "down" response.

Thanks folks.



 1:18 pm on Jan 30, 2007 (gmt 0)

up around 20% daily avg was 50 - 60 now 90 - 110


 1:46 pm on Jan 30, 2007 (gmt 0)

January AdSense earnings are my best ever - but only due to increased traffic.
Click through rate has been much the same as previous months, but average earnings per click are down by about 20%.


 3:18 pm on Jan 30, 2007 (gmt 0)

My revenue is increase because of getting more traffic to the site.
eCPM has slightly stable from previous month.


 3:49 pm on Jan 30, 2007 (gmt 0)

My January 2007 numbers are 234% of January 2006. Traffic is not significantly up (my main site is seasonal and this is probably the slowest time of the year for me) Most of what I attribute it to is that there seems to be a much higher EPC these days, and also I wasn't really putting Search to good use last year.


 3:51 pm on Jan 30, 2007 (gmt 0)

When we say earnings are up, or down, it helps to say what you are comparing the current numbers to.

Compared to last January my income is up about 20%, but my traffic is down about 10% for the month. CTR and eCPM are both up.

It's been said many times here, but don't worry too much about all the downer threads. Publishers doing poorly at any given moment seem far more likely to post about it than those doing well.

If the whole system was falling apart, or if income was crashing for even a majority of publishers this place would be lit up like a Christmas tree with posters fighting for digital space to post comments about it.


 3:58 pm on Jan 30, 2007 (gmt 0)

January 2007 was up 800% compared to January 2006 for me. I know that sounds like it is a lot but it's because of huge traffic increases ;)


 4:36 pm on Jan 30, 2007 (gmt 0)

Fluctuating, it seems.


 5:30 pm on Jan 30, 2007 (gmt 0)

Remarkably stable, when averaged over any period > 4 weeks.


 5:40 pm on Jan 30, 2007 (gmt 0)

Stable. Some sites up a little, some sites down a little.


 5:41 pm on Jan 30, 2007 (gmt 0)

Up and down, depending on traffic. Although Google did seem to have a silly period back in October. Made $500 in one day, and thought Christmas had come early. Hasn't gone over $300 since Christmas :-/


 6:17 pm on Jan 30, 2007 (gmt 0)

my traffic is average compared to the last 6 months. My ctr is a couple percentage points down but what is really different is my cpc which has doubled in the span of the last 2 months. I believe I was hit by smart pricing back in August of 06 but it has nicely rebounded. My monthly earnings are about %30 higher then the average of last 6 months.


 6:29 pm on Jan 30, 2007 (gmt 0)

monthly earnings about 40% higher in comparison with last 6 months ..


 6:43 pm on Jan 30, 2007 (gmt 0)

Up, which is normal for this time of year.


 7:00 pm on Jan 30, 2007 (gmt 0)

It's hard to say, but looking at a 30 day running average, it looks like EPC, eCPM and CTR have all stayed in a band of +/- 25% from the mean. The is on my most stable site as far as traffic and content, and the numbers are since I started in March.

There are some definite seasonal fluctuations within that band, and the site itself has had some SERP caused and seasonal traffic fluctuations that impacted my total income, in both directions.


 7:43 pm on Jan 30, 2007 (gmt 0)

Up, which is normal for this time of year. :-)


 7:51 pm on Jan 30, 2007 (gmt 0)

On my pages with only one topic my earnings have gone down about 25% although my traffic and click rate has remained constant. On my pages with multiple topics my click rate, earnings and traffic have remained constant. This is Jan info as compared to the last quarter.

With 2006 over and companies waiting for the dust to settle January is traditionally a lower advertising month in the US. Heck, even radio stations offer the same ads for a huge markdown during this month hoping to entice advertisers to spend money - I hope that's it :)


 8:07 pm on Jan 30, 2007 (gmt 0)

50% of normal during holidaze

Feb is the first normal month climbing 10% per month with a peak in May. Then reverses and bottoms out in August and climbs again in Sept to Dec.

Pretty normal bell curve based on overall web traffic.


 8:15 pm on Jan 30, 2007 (gmt 0)

Wow good to hear so many "up" posts. :) I don't feel quite so tense now.


 8:26 pm on Jan 30, 2007 (gmt 0)

We are up at the moment, but the long term is down in terms of epc - and it has been for the last two years at least. We call it 'running up the down elevator' - income stays more or less stable, though clicks keep going up. Last time we overhauled the site (May 2006), adsense income doubled - the fight since then has been to keep it at that level though CPM has dropped by over 20%. Still, we are past the holidays - the elevator should slow down for a bit!


 11:22 pm on Jan 30, 2007 (gmt 0)

I'm always creating and adding new content, so my earnings tend to increase steadily.


 12:42 am on Jan 31, 2007 (gmt 0)

what he said... new content that gets organic traffic is good for epc.


 2:06 am on Jan 31, 2007 (gmt 0)

Up here too. Total earnings up about 200% from a year ago.


 2:42 am on Jan 31, 2007 (gmt 0)

Our earnings are up, our traffic is up, and we are adding content daily.


 3:02 am on Jan 31, 2007 (gmt 0)

Traffic up, earnings up. January will be our best month yet. Thank you Google!


 3:16 pm on Jan 31, 2007 (gmt 0)

Up for me as well, Jan ePC up 33% over my average 2006 ePC


 6:18 pm on Jan 31, 2007 (gmt 0)

Total monthly earnings are up compared to the corresponding months of 2005, mostly due to optimization.
Average EPC for 2006 is the same as 2005.


 6:56 pm on Jan 31, 2007 (gmt 0)

Down half from same time last year, but up from a horrible past month.


 9:39 pm on Jan 31, 2007 (gmt 0)

Comparing Jan. 2006 to Jan. 2007, my revenues have nearly doubled, CTR and eCPM have also nearly doubled while traffic rose slightly. Changes were due to switching over to the 300 x 250 rectangle to replace the leaderboard on every page of the site about 2 months ago. Wish I'd done that years ago.


 8:00 am on Feb 1, 2007 (gmt 0)

About 23% over last Jan. Yippee!

This 33 message thread spans 2 pages: 33 ( [1] 2 > >
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