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AdSense Custom Placement Packs Program
fischermx




msg:3232155
 11:36 pm on Jan 25, 2007 (gmt 0)

I've just an email from adsense (supposedly) telling me that my site qualified for their "custom placement packs program". And instructed me to add certain Adsense units, if I wanted to participate.

But have no idea what exactly is this program?
Well, to start with, would I earn more?

 

Clark




msg:3232933
 4:05 pm on Jan 26, 2007 (gmt 0)

I didn't get an invite. But I opted out of their ridiculous CPM model which was paying even worse than their regular model.

If they want to improve the program a lot, and this goes for Yahoo too, they should sort their stats to determine which sites send the most traffic. Then send human beings to each and every site, review it manually. Offer better rates to quality sites. Can the crappy sites or at least "smart-price" them to hell.

Because the medium-size quality sites I know are giving up on adsense and YPN. I just removed another swath of ad space from google. Today plan to remove some more and by next year will be completely weaned off adsense/ypn. While it's always nice to have extra money, the effort and space has not been worth the cost and the competition probably affected my other advertisers. Google got too good a deal which I'd have never offered another advertiser...

While it's hard to turn down "free" money, I'm beginning to think it wasn't all that free @ the end of the day...

It will feel good to have a much cleaner, better-looking site with all that free space :)

europeforvisitors




msg:3232952
 4:17 pm on Jan 26, 2007 (gmt 0)

While it's always nice to have extra money, the effort and space has not been worth the cost

What effort?

fischermx




msg:3232988
 4:45 pm on Jan 26, 2007 (gmt 0)

When I read responses like Clark's (nothing wrong with it), I think we should use a ribbon or something that tell the characteristics of the business we are at (if we are on a business).

In this thread, talking fully of commercial aspects, the opinion from someone with a non-profit or personal site really sounds strange.

EFV, you nailed it before.

BillyS




msg:3233031
 5:04 pm on Jan 26, 2007 (gmt 0)

Did the same people here that got this offer get the video offer too?

I got the video offer, but not this one. I'm wondering if they split up the publishers somehow...

Clark




msg:3233078
 5:31 pm on Jan 26, 2007 (gmt 0)

What effort? Geez, lots of it. Trying to understand their stats. Why traffic goes up and earnings go down. Why there's no correlation to what you do. Put more ads, traffic stays the same. Remove an ad spot. Traffic goes down. Put back the original spot. Traffic never recovers to previous level. Try different colors. Track colors with channels. Write a ton of code to make sure YPN and Adsense are not on the same page. I could go on and on, but I guess you get the picture.

europeforvisitors




msg:3233081
 5:35 pm on Jan 26, 2007 (gmt 0)

When I read responses like Clark's (nothing wrong with it), I think we should use a ribbon or something that tell the characteristics of the business we are at (if we are on a business).

Well, there's always the "Homepage" link in the member's "User Profile."

Another quick thought:

This program is new, so people shouldn't expect too much too soon. Anyone who wants to implement it should be patient enough to wait a few months before judging whether it's been worth the space, layout changes, etc. I'm inclined to think that it's something of a test platform--a way for Google to put a window of a certain size on a whole bunch of selected publisher sites and see what works and what doesn't.

I'm not participating myself, not because I'm opposed to experimentation but because (a) I don't want more than one display ad per page, and (b) It would be inconvenient for me to implement the requested ad format even if I liked it. But if I weren't currently running display ads and were already using rectangles, I'd probably give it a shot.

madmatt69




msg:3233093
 5:47 pm on Jan 26, 2007 (gmt 0)

I got the same invite. I wrote back and asked how much revenue I can expect to see. I don't use the medium rectangles on my site so I'd have to redesign and work on moving things around which would be a pain to make look good. Not sure if it's worth the supposed extra money.

irock




msg:3233124
 6:08 pm on Jan 26, 2007 (gmt 0)

Can anyone confirm this is legit?

carguy84




msg:3233126
 6:10 pm on Jan 26, 2007 (gmt 0)

I got the same email, but what is weird is that the 300x250 is the ad we show predominantly on our pages, I'm not sure how we could make it any more prevalent without taking it out of the "hot zone".

bobothecat




msg:3233159
 6:32 pm on Jan 26, 2007 (gmt 0)

Think I'll let the 'guinea pigs' go first... never have been inclined to try something 'different' without seeing some kind of stated results.

Besides, the ad block is too big for my taste, and sites. ( especially above the fold ).

jomaxx




msg:3233172
 6:41 pm on Jan 26, 2007 (gmt 0)

This seems to be about video ads, and I have no interest in making my site look like trash. So... no thanks.

gehrlekrona




msg:3233191
 6:59 pm on Jan 26, 2007 (gmt 0)

Well, I got it too and I almost s**t in my pants at first since you never get any emails from Google so I thought that they were going to close my account or something.

Did anybody reply to the email? I got it back twice since the reply to email was WRONG!

I have changed since it was easy (include file) but I don't really like the format since it show fewer ads which usually means less money. That is if not the ones that do show up pays better.
I got one video showing up and they have to do better than that with the targetting since it didn't have anything to do with my theme!

I am not going to sit around and see my small revenue dwindle away while waiting for them to get adveretisers.

I kind of agree with Clark! I have been removing AdSense too from my sites, especially site that don't do very well since I am guessing that they check the overall of the account. Am I guessing right?

rogerd




msg:3233206
 7:10 pm on Jan 26, 2007 (gmt 0)

>>since it didn't have anything to do with my theme

My guess is that at the moment major video ad campaigns are broadly based on demographics and specific site selection.

As far as who got invites, my first guess (and it's just a guess) was that the video ad solicitations were volume-based, i.e., sites with high impressions got contacted and low-volume ones didn't. I manage Adsense for a couple of different businesses, and the high-traffic account got an email and the low-traffic one didn't.

europeforvisitors




msg:3233260
 7:55 pm on Jan 26, 2007 (gmt 0)

This seems to be about video ads, and I have no interest in making my site look like trash.

I don't think video ads necessarily make a site look like trash. Still, like you, I tend to be conservative when it comes to using the ad format du jour, whether it's popups and popunders (the preferred "annoy the reader" format of a few years ago) or the Pointroll, Eyeblaster, etc. stuff that the big corporate sites happily use today.

If I thought that Google could supply video ads related to my topic (travel), I might be interested, but I don't think that's likely to happen soon--at least not on a regular basis.

neonrider




msg:3233294
 8:27 pm on Jan 26, 2007 (gmt 0)

Ad placement + Custom Channels is way to complicated and "risky". I don't think Google put all instructions for amateur webmasters clear enough. They should have thorougly put very thorough and detailed step-by-step instructions, not just Step 1 thru Step 5, which still is way to complicated and I think many webmasters will simply fail to take the decision to do that, because of the complexity of this stuff and to high risk making your site look to ugly or to commercial. Who wants to put a huge ad in the first fold of their main page making the rest of their site contents seem unimportant? In my case I would need to get many thousands of $$$ a month to do that, but there's no guarantee and, on the other hand, who wants to allow a display of public ads (or fill it with solid colour!) on their popular website's home page's first fold? Well, most likely the space wil be sold out most of the time, hopefully.

[edited by: neonrider at 8:33 pm (utc) on Jan. 26, 2007]

Craig_F




msg:3233295
 8:29 pm on Jan 26, 2007 (gmt 0)

I'm betting this is closely related to the recent clarification on images near ad units.

jomaxx




msg:3233297
 8:30 pm on Jan 26, 2007 (gmt 0)

EFV: I suppose "trash" is the wrong word. I do see video ads on plenty of prestigious article sites, so maybe some people will see it as a plus. But I hate being subjected to them and I do feel they uglify a page.

Also, like I think you probably did, I got into AdSense for the brilliant targeting that's possible, not in order to show run-of-network type ads.

Craig_F: I don't get your point. In what way is this likely to be connected to that issue?

[edited by: jomaxx at 8:32 pm (utc) on Jan. 26, 2007]

Clark




msg:3233299
 8:31 pm on Jan 26, 2007 (gmt 0)

EFV,

Yes, I think if they made a video ad for your site that was relevant, it would be awesome. Your site is well suited to it. Don't think I'd like it for my category though.

neonrider




msg:3233313
 8:45 pm on Jan 26, 2007 (gmt 0)

This message should probably apply more to amateur or not so skilled webmasters like myself. What software are you using to create and update your pages? I personally use Front Page Express. Last time when I changed my computer I had to assemble the FPX myself as it was not available for a direct download on the web anymore. It was quite difficult to do, but surprisingly, it worked. So for all my webmaster "career" Ive been using Front Page Express (FPX) and NOT the Fronbt Page with extensions, which I never learned nor tried to learn how to use it. I wonder is there another easy to use great software similar to FPX? I'm talking about those who barely or not at all know HTML not talking about any other prog languages. All I know in HTML is how to put a break <br> and perhaps a couple more "tricks" at the most. Isn't that funny that using a FPX and knowing no prog lang I created a site and a store that makes quite some money...? I would call myself a "complete idiot" and I work purely by sense and feeling and not knowledge of any language. It's like playing on a piano without ever learning how to correctly play a piano, but creating quite an attractive music, your way. And as a final note: I have no idea whatsoever how programming languages work and why al the stuff hangs in there, just like almost n one knows where electricity comes from and where it goes.

neonrider




msg:3233322
 8:54 pm on Jan 26, 2007 (gmt 0)

I just uploaded a 300x250 ad recommendd by Google Adsense.

I can't keep it like this for long as it makes my site look very UGLY. I know, Google will come up with more ads, but when it is a question and I may not have the patience to wait if it takes onger than a couple hours.

[edited by: martinibuster at 9:11 pm (utc) on Jan. 26, 2007]
[edit reason] No urls, thanks. See TOS [webmasterworld.com] [/edit]

drall




msg:3233350
 9:24 pm on Jan 26, 2007 (gmt 0)

Our largest property was invited, we will not implement this size ad. Our comp has put this size in and each of the sites we have monitored with this ad inplace has seen a reduction in traffic.

sailorjwd




msg:3233542
 1:00 am on Jan 27, 2007 (gmt 0)

I guess G isn't too picky about who they are inviting for this trial..

I don't recall getting an email however I usually pass out with head on keyboard when I get a Google email.

I see the option is enabled on my channels page although it doesn't say anything about the size of the ad.

I'll try anything once.

ps. even I won't put an ad on my homepage

neonrider




msg:3233553
 1:06 am on Jan 27, 2007 (gmt 0)

I posted several 300x250 ads now on the pages with the highest traffic. I'll let you know how it goes. So far the last several days were all time record breakers (before I changed to 300x250 pixel ads). My record earning (all sites combined) is over sixty dolls a day.

By the way, the email I received began with the following sentence:

"After a recent review of your site, we would like to include (******) in our custom placement packs program."

gehrlekrona




msg:3233575
 1:29 am on Jan 27, 2007 (gmt 0)

So far today CTR down 30% eCPM 25%...
Not sure how long I can afford this....?

BillyS




msg:3233592
 2:01 am on Jan 27, 2007 (gmt 0)

I'm still trying to figure out if this is the same topic... people here are talking about a program called Customer Placement Program. I'm wondering if this is the same thing as the:

Invitation to AdSense Video Distribution and Sponsorship Pilot

Which I recieved. I realize their is another thread on that topic. According to the note I recieved, that program has not started and will run for 4 weeks. Is this the same thing? Did anyone get invitations to both?

MThiessen




msg:3233599
 2:17 am on Jan 27, 2007 (gmt 0)

Think I'll let the 'guinea pigs' go first..

Amen. Already saw one post where they took a 2% ctr hit trying it... Nah... I think I will sit on the fence and observe for a while on this one.

[edited by: MThiessen at 2:18 am (utc) on Jan. 27, 2007]

Jane_Doe




msg:3233663
 4:25 am on Jan 27, 2007 (gmt 0)

Who wants to put a huge ad in the first fold of their main page making the rest of their site contents seem unimportant?

It is ironic because at least some of the sites they targeted I think they did because they are attractive looking sites, but the sites wouldn't be so attractive looking if they put the ads on as suggested.

I know the Adsense staff try to be helpful with their optimization tips and all, but their training seems to be in placing ads to maximize short term revenue. I suspect that they don't always realize that we as publishers have to think about return visitors, bookmarks, getting unsolicited links from government and educational sites to help maintain long term rankings, etc. which are all a lot easier to accomplish for a site when it doesn't have big, commercial, in your face picture ads.

[edited by: Jane_Doe at 4:25 am (utc) on Jan. 27, 2007]

neonrider




msg:3233700
 5:36 am on Jan 27, 2007 (gmt 0)

I placed a 300x250 monsta in the middle of first fold of my home page which gets millions of hits every month and most of the time it only has one ad on there, sometimes it's a small font ad leaving the rest of the 60-70% space as blank making my site look super-ugly in that area. Sometimes most of the space is taken by just one huge text ad making it look like a big fat ugly rapper. I just got two ugly looking messy rapers show their cadillacs on my site as video ads. That got me like $3 in 1/2 day or so for that space... CTR is like 4% to 8%. I'll probably stand those ads for another 24 hours and remove them.

donelson




msg:3233845
 10:16 am on Jan 27, 2007 (gmt 0)

The 300 x 250 is more "TV shaped"...

vincevincevince




msg:3233918
 1:40 pm on Jan 27, 2007 (gmt 0)

I've bitten and made the changes. I'll keep you guys informed about the outcome.

SincerelySandy




msg:3233936
 2:09 pm on Jan 27, 2007 (gmt 0)

As far as who got invites, my first guess (and it's just a guess) was that the video ad solicitations were volume-based, i.e., sites with high impressions got contacted and low-volume ones didn't

My case is different...
I have a number of different sites using adsense. The site they reviewed was not the one I signed up with and it is the only site I have that is almost an embarrasment. It has little content and does not get as much traffic as another "adsense using" site of mine that is on a very closely related subject.

This 171 message thread spans 6 pages: < < 171 ( 1 2 [3] 4 5 6 > >
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