homepage Welcome to WebmasterWorld Guest from 54.161.175.231
register, free tools, login, search, pro membership, help, library, announcements, recent posts, open posts,
Pubcon Platinum Sponsor 2014
Visit PubCon.com
Home / Forums Index / Google / Google AdSense
Forum Library, Charter, Moderators: incrediBILL & jatar k & martinibuster

Google AdSense Forum

    
Google Pays Us A 1cent commision on a 5cent click!
Ive been looking closely at this, what do you think?
joel2280




msg:3232135
 11:13 pm on Jan 25, 2007 (gmt 0)

I have a website that in unique a has a about 500 possible keywords for adwords and adsence.
After a close study of what Im getting paid for clicks, and what Im paying for clicks.
Ive come to the realization Im making about 1-2cents per click(rarely 2cents) on the keywords on my site.And paying 5cents to get the same traffic to my site, with the same keywords.

I dont mind Google making 50% off of my hard word, but I feel that we are getting a bad deal.

What do you think about this?

I haven't tried yahoo or adbright......do they have more of a balance on commissions?
Anyway, Id love to hear your input.
thanks,
Jacob

 

abbeyvet




msg:3232145
 11:27 pm on Jan 25, 2007 (gmt 0)

What you pay for a click is irrelevant to determining what an advertiser pays for a click on your site.

If people who click on ads on your site don't convert well, the advertiser gets discounted clicks from your site, because those clicks are worth less.

The very same ad, from the very same campaign, might cost the advertiser a multiple of that amount if it appears on a site that converts well. And pay the publisher of that site more as a result.

It makes sense for you as an advertiser, even it it is not much fun for you as a publisher.

LifeinAsia




msg:3232147
 11:29 pm on Jan 25, 2007 (gmt 0)

What do you think about this?

I think that you don't understand how AdWords works. What you pay is irrelevant. It's what other advertisers pay. (Unless you click on your own ads, which would be really dumb.) Just because you are paying $.05/click doesn't mean others are. They could be paying $.02/click.

[edited by: LifeinAsia at 11:29 pm (utc) on Jan. 25, 2007]

Graham Wellington




msg:3232150
 11:32 pm on Jan 25, 2007 (gmt 0)

be very careful with a post like that. the moderators of this forum routinely send google IP addresses of posters who violate the TOS or dare to criticize them.

if you decide to write something negative, be sure to use a web proxy or risk losing your adsense account.

jomaxx




msg:3232151
 11:33 pm on Jan 25, 2007 (gmt 0)

Haha, I'd love to see documentation of that claim.

joel2280




msg:3232158
 11:41 pm on Jan 25, 2007 (gmt 0)

Well Maybe I dont have a understanding how things work.......
I will have to read more about this subject.
This is just what Im seeing at my end.......
Im not looking to get my account deleted...I will let you all know if it does...starting to sound like cia stuff.....lol

Im just wondering what is going on....and does anyone know how much our cut is?

I thing google is awesome and there technology is second to none!
I stand in awe at what they are doing.
Its amazing! to say the least.

BigDave




msg:3232169
 11:50 pm on Jan 25, 2007 (gmt 0)

be very careful with a post like that. the moderators of this forum routinely send google IP addresses of posters who violate the TOS or dare to criticize them.

Yes, WW is run by SEOs that will do everything they can to help Google nail people. It's been proven by the little voices in my head telling me these things.

Dude, you obviously haven't read much of what Brett (the site owner) has written.

ronburk




msg:3232175
 11:54 pm on Jan 25, 2007 (gmt 0)

I dont mind Google making 50% off of my hard word, but I feel that we are getting a bad deal.

How good a deal are your advertisers getting? Advertisers, it is often forgotten, are the ones who actually supply the cash that funds the AdSense system, not Google.

If you're delivering a fantastic ROI for advertisers, then you could just drop AdSense and go sell directly to them. But your Google numbers tend to imply you may not be giving advertisers much of a deal. In which case, Google may be more than happy to see you switch to Yahoo! or MSN -- and help make those competitors look worse to advertisers.

Note that just because you paid a nickel per click to get an ad on your website, that doesn't prove that's what other advertisers are paying.

BigDave




msg:3232178
 11:55 pm on Jan 25, 2007 (gmt 0)

Im just wondering what is going on....and does anyone know how much our cut is?

What is going on is that your site isn't considered to be a very good site by Google's algo. Google is probably charging you more for AdWords because of the quality score for your landing page, and they are dropping your payout because you don't convert. This is how they are trying to combat MFAs and click arbitrage.

I'm not saying that your site isn't a quality site, just that the algo doesn't think that it is.

As for the payout, most educated guesses put it at between 50% and 80%, with the median being somewhere around 70% for the publisher. There is no way that it is 20%.

joel2280




msg:3232190
 11:59 pm on Jan 25, 2007 (gmt 0)

If what you are saying that we are getting 70% to 80% that is awesome...
Id like to hear thats our cut from a few more people though.
Like google maybe...lol

abbeyvet




msg:3232205
 12:07 am on Jan 26, 2007 (gmt 0)

Like google maybe.

They are a public company. Read their accounts. It will confirm it for you.

Tropical Island




msg:3232234
 12:34 am on Jan 26, 2007 (gmt 0)

be very careful with a post like that. the moderators of this forum routinely send google IP addresses of posters who violate the TOS or dare to criticize them.

Get real. You obviously have not spent much time on this forum.

danimal




msg:3233141
 6:19 pm on Jan 26, 2007 (gmt 0)

google pays the publisher about 50%, the ~78% number is urban legend that was based on false info from the blog site of a former WebmasterWorld mod... it's been covered out here multiple times.

the 50% that joel is seeing backs that up.

i haven't seen any data that suggests that google takes a bigger cut for sites that don't convert, it looks to me like they just gut the payout and lower the cost of the ad... after all, why should an advertiser pay more to google to place an ad on a site that won't convert?

BigDave




msg:3234294
 9:09 pm on Jan 27, 2007 (gmt 0)

I did a search, and everyone that claims 50% has really wacked out reasoning. A lot of the reasoning for 70%+ is also pretty bad. But there is still the information from Google's financials, and sites that actually ran a controlled experiment. All of which show payouts in the 60% to 80% range.

If you want us to notice some more specific data, you will have to say more than "search"

the reason that I tend to believe the 60-80% numbers is that it is the range that makes the most sense *for google*. 20-40% does not make as much sense.

jomaxx




msg:3234375
 10:26 pm on Jan 27, 2007 (gmt 0)

Joel, from a functional point of view the only thing you need to worry about is the actual amount you are getting paid and whether you can do better somewhere else. Whether Google takes 10% or 90% is irrelevant.

europeforvisitors




msg:3234407
 11:24 pm on Jan 27, 2007 (gmt 0)

Getting back to the OP's original question, that typical "5-cent click" probably didn't sell for a nickel because of the smart-pricing discount that was mentioned earlier.

jatar_k




msg:3234437
 12:15 am on Jan 28, 2007 (gmt 0)

thanks efv

yes, let's keep to the topic please

greatstart




msg:3234535
 3:08 am on Jan 28, 2007 (gmt 0)

Whether Google takes 10% or 90% is irrelevant

This is very true. Most of us here only care about how much money we earn.

jomaxx




msg:3234590
 4:59 am on Jan 28, 2007 (gmt 0)

Well you can't know the number for certain, you can't do anything about it, and knowing wouldn't help you to make better decisions anyway. That's why I say it's irrelevant. But I'm sure someone will contradict me soon enough.

potentialgeek




msg:3234817
 3:01 pm on Jan 28, 2007 (gmt 0)

I don't know G's cut, but now that you mention it, it seems odd that it's not in the contract... doesn't sit particularly well with me. They could raise their cut at will without you even knowing? Is it a big secret at YPN, too? Do some Adsensers get a better deal than others? What is G's algo to determine their cut? :/ They choose their cut without any agreement or notice and smartprice you at will without any agreement or notice... somewhat bizarre, seems to me.

p/g

europeforvisitors




msg:3234824
 3:07 pm on Jan 28, 2007 (gmt 0)

They choose their cut without any agreement or notice and smartprice you at will without any agreement or notice...somewhat bizarre, it seems to me.

What's bizarre is that people continually beef about a contract they accepted when they signed up with AdSense--and which they can bail out on at any time without penalty.

mike73




msg:3235847
 3:05 pm on Jan 29, 2007 (gmt 0)

If people who click on ads on your site don't convert well, the advertiser gets discounted clicks from your site, because those clicks are worth less.

How could google possibly know I'm not getting a good conversion? I've been on the other side, AdWords, and there is no feedback mechanism for that.

Global Options:
 top home search open messages active posts  
 

Home / Forums Index / Google / Google AdSense
rss feed

All trademarks and copyrights held by respective owners. Member comments are owned by the poster.
Home ¦ Free Tools ¦ Terms of Service ¦ Privacy Policy ¦ Report Problem ¦ About ¦ Library ¦ Newsletter
WebmasterWorld is a Developer Shed Community owned by Jim Boykin.
© Webmaster World 1996-2014 all rights reserved