Yesterday as an example my stats looked something like this:
Content: 400 clicks, $90 earnings
Search: 600 searches, 150 clicks, $10 earnings
This is very typical of my content vs. search performance.
The content ads are a 728 x 90 strip at the top of the page, the search box is at the bottom of each page.
Does everyone agree that the smartest thing to do from an earnings point of view is to drop the search box from my site? The worst case is that I will lose $10 a day, the best case is that half of those searchers will click on an ad instead, which will almost double my earnings.
Does anyone have any experience of this? I also thought about replacing the search box with another set of ads, but I'm a bit worried about rocking the boat.
I'm going to try it and see, unless anyone warns me otherwise?