Msg#: 3198761 posted 3:53 pm on Dec 24, 2006 (gmt 0)
I've only used Adsense but have hear others comment that they (at least initially) received higher PPC with Yahoo. However, over the years I've learned that Yahoo is not to be trused to do the right thing with their partners. Google a little more so.
Msg#: 3198761 posted 7:26 pm on Dec 24, 2006 (gmt 0)
my expereinces with about a year of yp and over 2 with adsense...
yahoo==higher per click payout but horrible ctr adsense==lower per click payout but alot lot higher ctr
in a months time the adsense clicks at around 5-6 cents a pop earn 3-5x more than the much higher but smaller amount of ypn clicks.
so on my sites ypn basically gets the pages that don't work for adsense. i have at least one page where ypn outperforms adsense, but thats due more to ypn letting me set targetting manually than their system. but from the ads that i get from ypn, i can see where some sites could do really really well with it.
Msg#: 3198761 posted 10:25 pm on Dec 24, 2006 (gmt 0)
If MS buys Yahoo this year, we could see a real competitor to Google's program. From what it looks like, the only issue with YPN is a lack of advertisers comparable to what G has, but if a much rumoured takeover/merger between MS and Y happens, this could likely change.
One way that YPN is better offhand is that one gets to talk to a real person via telephone.