| 7:57 am on Dec 17, 2006 (gmt 0)|
If your site is established and gets plenty of traffic it should take only a few days (or hours even)to know if you get quality advertisers or not. It's not advertisers who find you, it's Google that matches your content with ads.
| 9:19 am on Dec 17, 2006 (gmt 0)|
Thank you Jean for additional information given.
I am also a newbie in Adsense.
| 10:31 am on Dec 17, 2006 (gmt 0)|
Welcome to Webmaster World
Wne you ad the code to your pages, Adsense will start showing ads almost immediately, but it may take a few weeks before things settle down properly. Don't make any decisions too quickly.
| 12:11 pm on Dec 17, 2006 (gmt 0)|
If your site is getting traffic and it's half decent I would have had the ads up there yesterday ;)
| 2:04 pm on Dec 17, 2006 (gmt 0)|
|If your site is established and gets plenty of traffic it should take only a few days (or hours even)to know if you get quality advertisers or not. It's not advertisers who find you, it's Google that matches your content with ads. |
The Google Adsense system uses a spider, similar to the Googlebot. This spider has to find your pages, and only does so when a page with Adsense adverts is accessed by a reader. The spider then at some time in the near future accesses the page, and some time later the contents are processed and serve to help Adsense deliver relevant results.
How long this all takes is naturally dependant upon how many pages there are with Adsense adverts on them, how fast the Google Media Partners spider is allowed to access your site and the weather in Sierra Leone <g>
My experience on a site with over 100,000 pages is to reckon on several months at least.
| 2:15 pm on Dec 17, 2006 (gmt 0)|
The Google adsense spider generally comes seconds after you add adsense to a page. A little bit later that page will have a first sample of the ads you have. Once Google's algo knows what your site is about the ads become more on target, and even start to target new unknown pages from their first hit with ads targeted to your site's subject instead of the content of the page itself. Before it knows your site's subject you'll see PSAs (Public Service Ads) on newly added pages.
If you're worried about your visitors seeing the experiment you can at first just add it to a page you've copied to a unknown URL. That way you get to see the quality level of the ads in your niche (e.g. just copy your main page to a new URL).
For stability in your income to be realized you'll need to go all out: add it to all pages you want to have it on, optimize position, colors, blending etc. and wait at least a few weeks for smartpricing to kick in. [Without smartpricing you're likely to overestimate the revenue]
If you have an established site in an not too obscure niche, you're unlikely to want to go back, so welcome and enjoy it!
| 2:19 pm on Dec 17, 2006 (gmt 0)|
|My experience on a site with over 100,000 pages is to reckon on several months at least. |
And in my experience with many thousands of pages is usually within hours, if not, then a few days.
I launched another 300 pages yesterday and all were showing the correct ads immediately.
I would be very surprised if relevant ads were not displayed almost immediately for an established site, general info would get general ads, widget info would get widget ads.
| 2:37 pm on Dec 17, 2006 (gmt 0)|
If you want to check, look at each page after adding the adsense code. You may need to do a page refresh (F5) a couple of times to get the ads targetted, but otherwise the ads will appear and work as soon as you look at each page. Don't forget DO NOT CLICK ON ANY AD ON YOUR OWN SITE.
If you add Adsense to a site with 100,000 pages, it may take a while before every page has been looked at.
| 3:48 pm on Dec 17, 2006 (gmt 0)|
|The Google Adsense system uses a spider, similar to the Googlebot. This spider has to find your pages, and only does so when a page with Adsense adverts is accessed by a reader. The spider then at some time in the near future accesses the page, and some time later the contents are processed and serve to help Adsense deliver relevant results. |
That's certainly not my experience. I've published completely new sites and had relevant ads appear almost instantly.
| 3:57 pm on Dec 17, 2006 (gmt 0)|
Matt Probert. I find your calling my statement total nonsense a little harsh, especially when the experience of others confirms that I am not talking complete bull...t.
| 4:35 pm on Dec 17, 2006 (gmt 0)|
Matt is wrong. I don't even know why he would write that. His description of the process is correct, but the "near future" is several minutes, not several months.
| 5:43 pm on Dec 17, 2006 (gmt 0)|
Minutes or hours to show relevant ads is certainly the norm. But there are those exceptions that happen when targeting is apparently not working as well as planned or hoped, during those times a few days might pass before the most relevant ads appear.
Since targeting for any given page depends on the spider visiting that page, and since that happens after the first person visits the page after ads are installed, it's possible that a very seldom visited page might not get spidered for weeks or months after the ads are installed, if it takes that long for a person to find and visit the page.
But even then, at least in my experience, and from reading here, it seems likely that Adsense would have established a "theme" for the site in general and so would show ads that at least matched the theme of the site if not the context of the specific page.
As far as how long it might take to determine if Adsense would be worth having on the site, I think it depends a lot on how much traffic the site gets.
Generally I think that the more traffic, the shorter the time is needed for testing.
[edited by: ken_b at 5:47 pm (utc) on Dec. 17, 2006]
| 5:46 pm on Dec 17, 2006 (gmt 0)|
>>>The spider then at some time in the near future accesses the page, and some time later the contents are processed and serve to help Adsense deliver relevant results.<<<
google already knows what the subject matter of your site is, so on the very first pageview, the adsense server will bring up content that is relevant to the site in general.
google is not going to completely ignore your site content, even if the page has not been spidered yet.
| 1:37 am on Dec 18, 2006 (gmt 0)|
|Since targeting for any given page depends on the spider visiting that page, and since that happens after the first person visits the page after ads are installed... |
I don't know if it's true that a page is not spidered and AdSense displayed until the first person visits a page. I can tell you that I have published new sites/pages, visited the page myself immediately and saw relevant AdSense ads.
If it is true, I can serve as the "first person."
| 6:46 pm on Dec 18, 2006 (gmt 0)|
|how long would you say it takes to trial adsense, introducing it on an established site? |
You will start to see income immediately if it's got decent traffic.
What will take a bit of time is:
Advertisers to find, see and target you.
Adwords buyers noticing their keywords being used faster, thus buying more or bidding higher.
Google mediabot spidering and possibly improving the targeting.
The time it takes you to experiment with:
Amount of ads
Choice of using link units or not.
So, even though "income" might be instant, stablity and optimization might take a bit -o- time.
| 7:07 pm on Dec 18, 2006 (gmt 0)|
i thought advertisers needed to find you, but other posts here seemed to suggest otherwise. that's what I would have expected, how long do you think that takes, is it a week, a few months? I'm trying to understand how long it will take to give it a fair trial, one that gives a good indication of what should be expected in the longer term. thanks
| 7:11 pm on Dec 18, 2006 (gmt 0)|
why do some advertisers automatically show up and some need to find you? is it an advertisers preference setting to manually specify which sites to advertise on and google automatically distributes ads on any sites for those that don't?
| 7:35 pm on Dec 18, 2006 (gmt 0)|
jackdack, some (probably most) advertisers simply advertise by bidding on keywords. Publishers get paid per click for such ads. Other advertisers--perhaps the same advertisers--"site target" and pay on a per impression basis to appear on a site of their choosing.
So you may need to be "discovered," as MT says, to get the maximum revenue. But some sites never get much site targeting income.
A lot of this is laid out in the AdSense Help area, and you might want to at least browse through that to get the official word. That will help you make sense of our varied and opinionated replies!
| 11:27 pm on Dec 18, 2006 (gmt 0)|
Jack, as many people said previously, it only takes a few minutes to a few hours to see realistic results. Of course over time you may find that your earnings go up (as Google learns more about what ads perform best on your site) or down (many people report this; it may be due to smart pricing", in other words due to Google deciding the traffic you're sending is not that great from an advertiser's prespective).
IMO the part about advertisers finding you and specifically choosing to advertise on your website ("site targeting") is incidental to the program and isn't worth worrying too much about.
| 2:55 am on Dec 19, 2006 (gmt 0)|
ok...good, very informative, that makes it much clearer, thank you
| 3:18 am on Dec 19, 2006 (gmt 0)|
I believe adsense can read some,most or all of a page instantly during the first click on an ad. There's something about holding the channel open (I think of it as a worm hole in space-time)
Similar result to the way Kontera does it.
I know that if I create two new pages and one has proper keywords in the title and a keyword or two in the url and one doesn't then the one with appropriate keywords will instantly have accurate ads. The one without will have ads that a generic to what G believes my website is all about.
Occasionally I'll create 4 or 5 title/url combinations for a page and see what ads come up instantly and upon a few refreshes. I'll then pick the one that has the best ads. (did I say that out loud)
ps. I call that titling for adsense.