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Google AdSense Forum

This 44 message thread spans 2 pages: < < 44 ( 1 [2]     
Made Ads Clearer to Visitors - Increased My eCPM
Added a Sponsored Links Note Above Ads
greedy player




msg:3171984
 1:30 pm on Nov 29, 2006 (gmt 0)

By highlighing my ads with the word "sponsored links" as legal by TOS.

- Decreased CTR
- Increased eCPM
- Increased Value (by 0.03$ per click)
- Impressions remain the same

Regards,
GP.

 

hunderdown




msg:3175159
 7:09 pm on Dec 1, 2006 (gmt 0)

Well said but this is hardly a "new concept"--we've been talking about this for years.

Good luck, in any case.

jomaxx




msg:3175166
 7:15 pm on Dec 1, 2006 (gmt 0)

Yeah, it's almost as if he's been reading this forum for the past 6 months.

Anyway he just got reinstated after several months in limbo, so for the time being we need to forgive GP his giddiness and his gloating.

greedy player




msg:3175177
 7:21 pm on Dec 1, 2006 (gmt 0)

I'm more than happy to improve my advertisers conversions, my own income, and to help others at Webmasterworld.. gloating or not, im sharing the information and martinibuster understands what I'm getting at.

As for a new concept? i said for publishers of the adsense forum.

Concept:
Adsense should be seen as a Cost per action service not a cost per click service, smartpricing is just a cheap name for a really important area of the Adsense programme.. conversions!

I've been reading this forum for years.

jomaxx




msg:3175231
 8:00 pm on Dec 1, 2006 (gmt 0)

Not that we're disagreeing with the idea in principle, but it's time for a reality check: All you did was add the phrase "Sponsored links" next to the ad block. That's a pretty trivial change that many other sites have also implemented, and IMO it will have a very small impact on your earnings in the long run.

rbacal




msg:3175254
 8:33 pm on Dec 1, 2006 (gmt 0)

Adsense should be seen as a Cost per action service not a cost per click service, smartpricing is just a cheap name for a really important area of the Adsense programme.. conversions!

I've been reading this forum for years.

Reading this forum doesn't guarantee that your advice, observations, etc are accurate, or even safe for others to use. What you are lost in is what's called superstitious behavior, which happens when someone believes that because two things occur in a similar time span, that one must CAUSE the other. You make this common thinking error a lot.

Athletes do this kind of thing a lot too, as in not changing their underwear because they won wearing them the last time, and so believe that the underwear is the cause of the winning.

I know you mean well in terms of helping others, but you really have a LOT of things wrong, and I really hope people are really careful following your suggestions. I suspect your problems with google and your loss of the $20,000 is a direct result of your making some logical and superstitious thinking errors. You may end up back in that position again, but I hope you don't sink others.

annej




msg:3175255
 8:36 pm on Dec 1, 2006 (gmt 0)

Whatever you do don't put Sponsered Links on your pages. I just did on a page as I have no eye for spelling whatsoever. Luckily I spell checked (my most valued tool) and realized it was wrong.

I like the idea of using "Sponsored Links" as it removes responsibility somewhat for the bum ads that get through whether it helps with smart pricing or not.

greedy player




msg:3175282
 8:59 pm on Dec 1, 2006 (gmt 0)

@ rbacal : fortunately if you read google help it explains you are allowed to add Sponsored links to your ads, so if google was sure it would ruin a publisher they wouldn't suggest it was possible to do so in their own HELP documents.

@ annej : I'm glad you took your time to ensure it was spelt correctly, as google strictly says "Sponsored Links" and "Advertisements" only.

I'm also glad you see sense Annej, that it also helps protect you from the MFA's and porn sites that make it through the Filters.

MThiessen




msg:3175284
 9:01 pm on Dec 1, 2006 (gmt 0)

Remember when it became common and widespread to make adsense "blend" with your site? Why is it that nearly every page carrying adsense that you see on the web these days makes the ad nearly or totally match the site, nav etc etc.

Why is it that folks use the link units?

If you wanted to point out that ads are ads to those who skim so super-fast that the phrase "ads by google" escapes them, why not make it look ad-like with a different border and background?

That "would" make it far more obvious that these are ads... Right?

Try it, and tell us about how much your revenue increases.

Folks, I am just trying to inject a bit of my own logic into this discussion, makes for good conversation when we all don't nod in agreement... right?

It seems with google introducing "link units", even google itself seems to "like" the blending.

I honestly think if you are putting Sponsored Links (sorry for previous misspelling) and NOT changing the overall look of the ad themselves, then you are not truly following the philosophy of what you are saying.

Consider this for a moment. If what you are saying is true, then why wouldn't google themselves put a BIG Sponsored Links in the code? Why wouldn't they just do away completely with the link units?

Is the above not valid questions? Is it not in google's best interest to get better conversion?

Think about it.

rbacal




msg:3175295
 9:06 pm on Dec 1, 2006 (gmt 0)

I'm also glad you see sense Annej, that it also helps protect you from the MFA's and porn sites that make it through the Filters.

Care to explain this a bit more? What does it "protect" you from? How?

Are you suggesting that putting a word or two is going to protect you from people going to your site and having a poor opinion of you because of bad ads, when did you start thinking you could absolve yourself of responsibility in this matter?

Do you think having multiple popups or other "bad" things on your site is going to be forgiven by visitors if you label them "ads"?

greedy player




msg:3175318
 9:26 pm on Dec 1, 2006 (gmt 0)

Ahwel sod you guys, my eCPM just went up another few cents in the last hour... and my CTR increased further.

Annej let me know how it goes with you also :)

I'm on my way back to 1000$ day and I know I'm being responcible about it!

OptiRex




msg:3175336
 9:44 pm on Dec 1, 2006 (gmt 0)

and NOT changing the overall look of the ad themselves

He has made the site appear much more professional with the discrete use of two boxes, a leaderboard and a skyscraper.

It looks good GP and the ads are beautifully targetted for those with a different expectation of your type of site and require an alternative destination.

You've been very fortunate, keep up the good work:-)

stormshield




msg:3175340
 9:46 pm on Dec 1, 2006 (gmt 0)

MThiessen, what you've decribed would result in almost 100% "concious" clicks. That definitely wouldn't be good for anyone's profits. But the changes that GP has done to his website aren't nearly as drastic, and it is only, I think, as such that they can bring good results. Maybe it's not a case which "the more, the better" rule applies to ...

martinibuster




msg:3175357
 10:00 pm on Dec 1, 2006 (gmt 0)

Why is it that nearly every page carrying adsense that you see on the web these days makes the ad nearly or totally match the site, nav etc etc.

It's recommended by Google. But that question is irrelevant to this discussion.


Why is it that folks use the link units?

Because it leads to a page of ads clearly labeled at the top of the page in bold, "Ads by Google.


If you wanted to point out that ads are ads to those who skim so super-fast

You are still unclear on a concept that is very basic. It's not that some people are skimming "super-fast" but that most everyone is scanning pages. This isn't the exception in web surfing habits.

...that the phrase "ads by google" escapes them, why not make it look ad-like with a different border and background?

Right, that's another option, isn't it? Some people have reported good results with that. Even the Google AdSense team reports that not all optimization tips will work for everyone and to A/B test what is good for your site.

I think your issue is that somehow you feel that this is being crammed down your throat as the new way to do things, and all other techniques are false. Absolutely not, nobody is saying blending is invalid, or that this technique is supercedes all others.

Re rbacal questioning GP's authority to teach anyone anything, I would say that GP is not trying to teach anyone anything. He's merely sharing, so please, I would gently suggest to let that go, thanks.

That "would" make it far more obvious that these are ads... Right?
Try it, and tell us about how much your revenue increases.

As far as your above scenario, I've actually tried it and it doubled my CTR for about a week then it dropped. You should try it someday, it might work better for you.

It seems with google introducing "link units", even google itself seems to "like" the blending.

Nobody is arguing otherwise. What makes you think so?

I honestly think if you are putting Sponsored Links (sorry for previous misspelling) and NOT changing the overall look of the ad themselves, then you are not truly following the philosophy of what you are saying.

That's not true. Obviously you have not ever done A/B testing on these kinds of ad displays or you wouldn't express the above opinion. Let me tell you my experience: There are thousands of ad combinations that can be made. A subtle change can work more effectively than a clumsy let's-go-extreme change. This carries forward not only to labeling the ads, but also labeling the ads and wrapping them in a box the way About.com does [nashville.about.com].

About.com's SEO's are among the smartest in the industry. Obviously, for them, wrapping the ad in a light gray box, labeling it Sponsored Links, but otherwise blending it, works for them. So why is it so hard for you to believe that for one webmaster named GP the same strategy worked?

Consider this for a moment. If what you are saying is true, then why wouldn't google themselves put a BIG Sponsored Links in the code?

They do in the AdLinks units. The Sponsored Links designation is an option they've left for publishers. It wouldn't surprised me if the reason they left it off is because they figured webmasters would complain about it and it was so inconsistent in terms of working for some situations and not for others that it didn't statistically matter one way or the other.

I've been to the GooglePlex many times, I've met with their directors, I even know ASA's secret identity, but I won't claim to know exactly why they didn't put the Sponsored Links designation up there. But I do get a sense from my conversations with them over the years that the Sponsored Links thing is marginal, i.e. it helps some but not all.

Why wouldn't they just do away completely with the link units?

Perhaps you've never clicked on a link unit? The answer is that the AdLinks blend exceptionally well, but the resulting ads on the subsequent page (which looks like an MFA site, hahahahaha) are clearly labeled as sponsored links (specifically, Ads by Google). So yes, adlinks are ridiculously well blended, but the resulting web page is strongly labeled as being sponsored links.

Is the above not valid questions?

All questions are valid, except questions that don't seek an answer.

Is it not in google's best interest to get better conversion?

Well, that's what we've all been saying. Who said otherwise?

Think about it.

I would urge people to stop thinking about things while doing nothing about it and to get up and try something, anything. Don't roll over and accept the EPC you're getting without doing significant amounts of testing. It's Google Approved. :)

ckissi




msg:3180662
 10:56 pm on Dec 6, 2006 (gmt 0)

What's new? Still increasing?

This 44 message thread spans 2 pages: < < 44 ( 1 [2]
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