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Does Adsense for Content pay more than Adsense for search?

 4:17 pm on Nov 28, 2006 (gmt 0)

It seems like it from 1st impression.




 4:21 pm on Nov 28, 2006 (gmt 0)

yes, but the advantage you have with search is that as long as the users keeps using your search application and keeps clicking on the ads, you earn money...

Let's say you have a google search box on your page and the users types in 'widgets'. He get's some results on 'widgets' and one ad on witch he clicks... bling bling!

He wants to refine his search and types in the little box on top of the page 'blue widgets'... same scenario... bling bling!

'small blue widgets' bling bling!

You get the point...

in contrary with a content ad, the user will show itself multiple ad's... a user normally only looks once at a page... so also only once at your content ad's... get the picture?


 4:56 pm on Nov 28, 2006 (gmt 0)

No reason you can't work both into your site. In the 'off' months for my various sites, sometimes AFS pulls in more than AFC.


 6:26 pm on Nov 28, 2006 (gmt 0)

Well whats the income difference between content and search.

While I am rather in the early stages, it seems like adsense for content pays about 4 times more than search.

Does that sound about normal?


 6:56 pm on Nov 28, 2006 (gmt 0)

It depends on what they're searching for and what they click on. I don't see numbers like that at all.


 7:22 pm on Nov 28, 2006 (gmt 0)

Do you mean more per click or more overall?

I find that search clicks seem to be in a narrow price band, usually 10 to 50 cents per click. It never seems to get the 3 cent clicks, and never gets the $1 clicks. CTR and eCPM is higher on search for me as well.

But most people that come to the sites never use the search feature, so the number that counts comes out in favor of Content.


 7:24 pm on Nov 28, 2006 (gmt 0)

AdSense for Search can produce great eCPMs, but if few visitors use internal search to navigate your site, total earnings may be quite small.

Still, if you feel that you need to provide internal search for those who do want it, AdSense for Search has the advantages of being free, familiar to visitors who use Google for Web search, and a revenue source instead of an expense.


 8:43 pm on Nov 28, 2006 (gmt 0)

Also google takes out more money from Google search as cost of operation. If you have large site with tons content, use Google search.

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