Msg#: 3170664 posted 7:22 pm on Nov 28, 2006 (gmt 0)
Do you mean more per click or more overall?
I find that search clicks seem to be in a narrow price band, usually 10 to 50 cents per click. It never seems to get the 3 cent clicks, and never gets the $1 clicks. CTR and eCPM is higher on search for me as well.
But most people that come to the sites never use the search feature, so the number that counts comes out in favor of Content.
Msg#: 3170664 posted 7:24 pm on Nov 28, 2006 (gmt 0)
AdSense for Search can produce great eCPMs, but if few visitors use internal search to navigate your site, total earnings may be quite small.
Still, if you feel that you need to provide internal search for those who do want it, AdSense for Search has the advantages of being free, familiar to visitors who use Google for Web search, and a revenue source instead of an expense.