| 7:20 pm on Nov 23, 2006 (gmt 0)|
Yes it can be depending on your site. The important thing to do is test to see if this works or not. Some have found that the careful use of small thumbnails above the ads can increase CTR, however make sure you obey the TOS and do not draw undo attention to your ads. Some have also found to place a banner ad in the middle of the content to be also useful but again test it on your site. Always check with Google if you are unsure about the rules. They are the one paying you.
| 10:50 pm on Nov 23, 2006 (gmt 0)|
It's not working as well as above or to the left for me, at any rate, but I suspect it can vary a lot from one site to the next.
| 11:10 pm on Nov 23, 2006 (gmt 0)|
It makes sense as a "where next? thing" underneath long pages that require a lot of reading, or using an adlinks unit there.
But success is hard to achieve with below the fold ads.
| 11:41 am on Nov 24, 2006 (gmt 0)|
Fortunately, I am displaying ads for other affiliate programs besides adsense. So I don't expect Google to penalize me for that.
| 1:36 am on Nov 25, 2006 (gmt 0)|
I prefer "always on top". On top of the content that is.
Why? Better CTR for me.
| 11:03 am on Nov 25, 2006 (gmt 0)|
When I tried putting ads at the bottom of an article I was surprised at how high the CTR was. Not a replacement for an above-the-fold position, but a worthwhile addition.
| 1:11 pm on Nov 25, 2006 (gmt 0)|
My feeling is that if you place the advert below the fold, the first impression of the site is much better - and looks much more professional and on-topic. Your readers are more likely to read your page before clicking. So yes, perhpas the CTR is less, but you are provding a more quality user experience. Guess it depends on your motives.
| 4:45 pm on Nov 25, 2006 (gmt 0)|
I get good results from ad units at the bottom of the page.